Adrianna Komorowska

In this position, I develop and execute marketing and communications plan and activities that meet the company’s strategic goals and objectives. I have a strong focus on demand generation and pipeline building. The job holder cooperates with local sales, regional and global marketing teams as well as creative and digital marketing and event specialists. I am responsible for the external communication of assigned programs and have a key role in achieving commercial goals. Also I manage budgets, analyze campaign results, and optimize programs to improve the performance. In this position I report directly to the regional Marketing and Communications Lead.

More precisely, this role consists of:

· Collaborating with cross-functional teams to execute campaigns across multiple channels (e.g. email, social media, digital advertising, events, etc.)

• Creating and managing project timelines, planning and budgets
• Analyzing campaign performance metrics and using data to optimise programs
• Developing and managing relationships with vendors and partners
• Developing content and messaging for marketing materials
• Staying up-to-date with industry trends and best practices

In this position, I was responsible for driving active sales in support of the flagship CMM software, PC-DMIS, and new software licences. I collaborated with the local application engineering & training, sales and aftermarket sales team. I reported directly to the Aftermarket Manager and later to the General Manager.

• In this position, I independently led event marketing projects for clients in the beauty and automotive industries. I was responsible for event production from presenting solutions to the client, through overseeing the entire event preparation process, to its settlement. I managed a team of subcontractors and agencies of up to 30 people. The scope of completed events included trade show booths, conferences for up to 600 people, congresses, scientific conferences, fashion shows, outdoor events, and partner zones during outdoor events.