Agata Łoboda-Sadowska
Warsaw
Summary
Innovative Marketing leader with 12+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
12
12
years of professional experience
Work History
Senior Brand Manager
COTY Eastern Europe
09.2021 - Current
- Devised content strategy to effectively engage target audiences.
- Created and managed social media campaigns to increase brand engagement.
- Managed cross-functional teams for the successful development and launch of new products.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed pricing strategies that maximized revenue while maintaining competitive positioning in the market.
- Enhanced brand awareness by developing and implementing strategic marketing plans.
- Increased market share through the execution of targeted product launches and promotional campaigns.
Brand Manager CEE
COTY Eastern Europe
08.2020 - 08.2021
- Consulted with product development teams to enhance products based on customer interest data.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
Brand Portfolio Manager CEE
COTY Eastern Europe
09.2018 - 07.2020
- Managed diverse portfolios, ensuring proper diversification and alignment with client objectives.
- Facilitated portfolio performance review and implemented new strategies.
- Analyzed business processes to identify cost savings and operational efficiencies.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
Junior Brand Manager
COTY Eastern Europe
10.2016 - 08.2018
Marketing Specialist
COTY Eastern Europe
12.2014 - 09.2016
Marketing Specialist
CEDC
07.2013 - 11.2014
Marketing Assistant
CEDC
12.2012 - 06.2013
Intern
CEDC
05.2012 - 11.2012
Education
Master of Science - Economics
University of Wroclaw
Wroclaw, Poland06.2012
Skills
- Marketing Strategy Development
- Brand positioning
- Strategic Planning and Alignment
- Product Development
- Staff Management
- Marketing Communications
- Content Development
- Sales Forecasting
Languages
Polish
Native language
English
Advanced
C1
Hobbies
zumba dancing
traveling
hiking
running
listening to podcasts
Timeline
Senior Brand Manager
COTY Eastern Europe
09.2021 - Current
Brand Manager CEE
COTY Eastern Europe
08.2020 - 08.2021
Brand Portfolio Manager CEE
COTY Eastern Europe
09.2018 - 07.2020
Junior Brand Manager
COTY Eastern Europe
10.2016 - 08.2018
Marketing Specialist
COTY Eastern Europe
12.2014 - 09.2016
Marketing Specialist
CEDC
07.2013 - 11.2014
Marketing Assistant
CEDC
12.2012 - 06.2013
Intern
CEDC
05.2012 - 11.2012
Master of Science - Economics
University of Wroclaw
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