Summary
Overview
Work History
Education
Skills
Websites
Languages
Activities
Hobbies and Interests
Training
Timeline
Generic
Agata Scheffner

Agata Scheffner

Warszawa

Summary

A career in marketing and sales spanning over 15 years has witnessed dynamic growth and the achievement of success across diverse industries. Specialization in lead generation, encompassing both online and offline approaches, has consistently delivered substantial sales and profit enhancements. Expertise extends to P&L management, the successful introduction of innovative products to the market, and rebranding, consistently resulting in sales growth and brand image enhancement. Collaborative work with teams and clients has extended across international markets, including North and South America, Europe, and Asia. Multilingual fluency facilitates effective management of global-scale projects. The capacity to multitask and oversee multiple projects concurrently enables the leadership of teams and the effective attainment of ambitious business objectives. The ability to adapt to changes and challenges represents a core strength, enabling the creative and effective pursuit of established goals.

Overview

26
26
years of professional experience

Work History

Head of Marketing/ Board Member

SMART MARKETING / TUTLO
11.2022 - Current
  • Marketing Agency providing services to Tutlo
  • Management of a 52-person team (22 individuals in Call Center, 20 in Marketing - video, performance, social media, content, SEO, web developers)
  • Achievements: Generating 30,000 online leads per month
  • Increasing brand awareness from 4% to 10% within one year.
  • Streamlined decision-making processes for improved company performance and growth.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Prepared annual budgets with controls to prevent overages.

INTERNATIONAL BUSINESS DEVELOPMENT

LASOTRONIX
02.2021 - 10.2022
  • Company manufacturing medical diode lasers
  • Development and maintenance of a dealer network in Spanish-speaking countries, as well as Western and Southern Europe
  • Participation in international trade fairs: Spain, Italy, Germany, Dubai, Miami
  • Responsibility for achieving sales targets

Event Director

DESA UNICUM S.A./ 8 CONCEPT
01.2019 - 12.2020
  • Organization and supervision of events for affluent clients and celebrities
  • Excellent sales and negotiation skills
  • Achieving high sales results
  • Customer satisfaction and positive recommendations

MARKETING& INNOVATION DIRECTOR

DESA UNICUM S.A.
01.2016 - 12.2018
  • An Auction House with record sales results in the Polish market
  • Responsible for refreshing the brand and acquiring new clients
  • Organizing auctions for vintage cars and introducing new products to the market
  • Responsible for PR, including post-exhibition follow-ups and meetings with artists and collectors
  • Co-creator of Desa Design Days.

Operations Director

Learning Systems Group sp. z o.o. ( empik school)
12.2014 - 12.2015
  • Responsible for P&L in 35 foreign language school branches
  • Management of a team of approximately 500 individuals (including instructors)
  • Crafting marketing and sales strategies
  • Introduction of a new blended learning product, achieving sales of 1 million in the first year.

NTERNATIONAL MARKETING DIRECTOR

Learning Systems Group sp. z o.o.( Speak up)
01.2006 - 11.2014
  • Development of the Speak Up network in 35 schools in Poland
  • Expansion of the Speak Up brand into the Russian, Ukrainian, and Turkish markets
  • Creation and management of marketing teams
  • Rebranding from The Orange School to Speak Up (still the number 1 brand in spontaneous recognition surveys), lead generation from the internet, and introduction of social media.

MARKETING & HR DIRECTOR

Learning Systems Group sp. z o.o.( SPEAK UP)
04.2001 - 01.2006
  • Opening the first school
  • Establishment of a Call Center
  • Hiring Native Speakers
  • Rebranding from The Opening School to The Orange School (later Speak Up).

MARKETING & SALES MANAGER

CEAC POLONIA
05.1998 - 03.2001
  • Assisting the Sales Director in managing the sales network
  • Acquiring new clients
  • Brand communication and internal communication
  • Organizing events for employees.

Education

Postgraduade - Management of Medical Entities

Wyższa Szkoła Menadżerska
Warsaw, Poland
06.2015

BBA - Economics

Viadrina University
Frankfurt (Oder), Germany
1998

Skills

  • Project Planning
  • Organizational Skills
  • Problem-Solving
  • Organization and Time Management
  • Analytical Thinking
  • Interpersonal Communication
  • Time Management
  • Decision-Making
  • Customer Relations
  • Affiliate marketing
  • Influencer partnerships
  • Social media management
  • Strategic planning
  • Digital marketing
  • Sales forecasting
  • Performance metrics
  • Lead generation
  • Sales Performance
  • ROI Analysis
  • Strategic Marketing
  • P&L Management
  • B2C and B2B Marketing

Languages

Polish
Native language
Spanish
Advanced
C1
German
Advanced
C1
English
Advanced
C1
Russian
Elementary
A2

Activities

09/01/2019, present, 4 years 4 months, Rada Rodziców, Warszawa, As the Vice President of the Parent Council at an elementary school, I passionately engage in promoting the knowledge of the French language. Within the Francophone group, I am responsible for raising awareness of the importance of this language among students. I organize meetings with embassies and collaborate with French-speaking companies, contributing to the creation of an international educational environment. I manage the budget and ensure that the school features elements reflecting French culture, including the organization of contests and events. I am also actively involved in promoting the bilingual class, preparing materials, presentations, and conducting meetings with parents. My efforts aim not only to enhance language education but also to build cultural bridges between Poland and France. In addition, I am involved in cooperation with a Children's Home, promoting integration and support for needy children

Hobbies and Interests

Jogging, an active lifestyle, cooking, traveling, learning foreign languages

Training

09/01/2023, Business & Life Coach, House of Skills 09/01/2020, Certified Executive Project Manager, Ernst & Young Academy of Business 08/01/2019, Practical Project Management, Ernst & Young Academy of Business 02/01/2019, Design Thinking, Ernst & Young Academy of Business

Timeline

Head of Marketing/ Board Member

SMART MARKETING / TUTLO
11.2022 - Current

INTERNATIONAL BUSINESS DEVELOPMENT

LASOTRONIX
02.2021 - 10.2022

Event Director

DESA UNICUM S.A./ 8 CONCEPT
01.2019 - 12.2020

MARKETING& INNOVATION DIRECTOR

DESA UNICUM S.A.
01.2016 - 12.2018

Operations Director

Learning Systems Group sp. z o.o. ( empik school)
12.2014 - 12.2015

NTERNATIONAL MARKETING DIRECTOR

Learning Systems Group sp. z o.o.( Speak up)
01.2006 - 11.2014

MARKETING & HR DIRECTOR

Learning Systems Group sp. z o.o.( SPEAK UP)
04.2001 - 01.2006

MARKETING & SALES MANAGER

CEAC POLONIA
05.1998 - 03.2001

Postgraduade - Management of Medical Entities

Wyższa Szkoła Menadżerska

BBA - Economics

Viadrina University

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Agata Scheffner