Dynamic Marketing Manager with a proven track record, enhancing brand visibility by 300% through innovative digital marketing and strategic planning. Skilled in leading high-performing teams and leveraging social media marketing to exceed objectives. Demonstrates exceptional project management and corporate communications abilities, driving significant market impact and customer engagement.
Hi, I’m
Agnieszka Kukla
Warsaw
Summary
Overview
9
years of professional experience
Work History
Efigence
Marketing Manager
05.2023 - 12.2024
Job overview
- Led marketing campaigns that drove brand awareness and lead generation.
- Implemented data-driven strategies and managed budgets to maximize ROI.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed a product marketing strategy, from MVP to product description and technical documentation.
- Created a sales enablement process with demos, whitepapers (gated content), sales decks, and leaflets for each product and service line.
- Executed an ABM strategy with "Innovation Leadership Spotlight," gaining 2,000 organic views/month.
- Boosted Efigence website traffic from 900 to 5,000 UU/month in under a year.
- Increased keyword visibility by 300% through an effective SEO strategy.
- Grew content output from 10 blog posts and 0 whitepapers to 120 blog posts and 6 whitepapers.
- Launched a rebranding project, refining offerings, creating visuals, rewriting content myself, and leading a team of 11.
- Developed and implemented short- and long-term marketing strategies for the first year and a half.
- Implemented a social media strategy that grew followers from 1,400 to almost 4,000 organically.
- Managed PPC campaigns aligned with lead generation on Google and LinkedIn.
- Created a partnership strategy to ensure project flow, closely collaborating with the sales team.
- Managed a team of 4 people daily, overseeing task execution and growth.
- Tracked data, adjusted strategies, and conducted A/B testing to optimize performance and results.
- Drove thought leadership on LinkedIn, building personal brands through meaningful content, increasing the followers of key leaders like Paweł Haltof, Andrzej Szewczyk, and Marek Lesiak.
- Organized trade shows and corporate events, generating leads and fostering industry relationships.
- Managed social media accounts, email marketing, and analytics tools to drive engagement and optimize performance.
Freelancer
Marketing Advisor
09.2021 - Current
Job overview
- Used Hubspot to create promotional and editorial graphics to accompany blogs and newsletters.
- Wrote clean, well-polished copy to contribute to company social media platform and other marketing channels.
- Conducted ongoing usability tests to gauge effectiveness of content and analyze performance metrics.
- Created original blog content and drove compelling storytelling to improve engagement with prospects, partners and customers.
- Developed editorial calendar for each brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.
- Analyzed current market research and statistical techniques to develop new research methods.
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Maintained high level of understanding of industry standards and trends.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Directed full-cycle marketing and advertising strategies.
- Created digital media kits for high profile projects.
- Designed dynamic print ads, point of sale pieces and marketing proposals for clients.
Netguru
PR Specialist
09.2021 - 03.2023
Job overview
- Developed campaigns to increase public awareness of company and engage customers.
- Prepared social media posts for board members and videos with eye for viral content strategies.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
- Wrote and distributed press releases for company and clients.
- Forged strong media relationships to further public relations goals. Reached goal by 130%.
- Cultivated and maintained strong relationships with media outlets: Wall Street Journal, Finextra, Financial Times, Fintech Times.
- Secured media coverage, company and specific campaigns.
- Wrote press releases for routine use and crisis management.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
Procontent Communication
Public Relations Specialist
02.2021 - 08.2021
Job overview
- Communicated with media weekly to build relationships and optimize press coverage.
- Monitored marketing content for quality, accuracy and impact.
- Worked with marketing department on branding strategies.
- Supported PR Manager with strategic launch initiatives for pharmaceutical companies and integrated partnerships.
- Coordinated press releases and handled press inquiries for Pharmaceuticals company.
- Developed campaigns to increase public awareness of company and engage customers.
- Managed service projects from start to finish by finding partners, making detailed plans and executive projects.
- Reported on press coverage recaps to determine areas for improvement.
- Delivered program information to public by authoring and presenting press releases, conducting media campaigns and maintaining program-related websites.
Novel Communication
Public Relations Specialist
09.2020 - 02.2021
Job overview
- Communicated with media weekly to build relationships and optimize press coverage.
- Monitored marketing content for quality, accuracy and impact.
- Worked with marketing department on branding strategies.
- Supported the owner of the agency with strategic launch initiatives.
- Coordinated end-to-end preparations of press conference: graphic designs, speakers invites, place and catering, media invites.
- Created presentations and communication strategies for clients from the pharmaceuticals sector.
Zentiva
Public Relations and Administration Specialist
06.2018 - 09.2020
Job overview
- Screened and transferred incoming calls, took down messages and transmitted information and documents to internal personnel.
- Computerized office activities, maintained customer communications and tracked records through delivery.
- Collected, validated and distributed information to employees.
- Aided colleagues, managers and customers through regular communication and assistance.
- Managed agendas and calendars, boosting productivity and improving organizational initiatives.
- Oversaw successful planning and execution of staff meetings, parties and events.
- Assisted executive leaders in decision-making procedures by creating daily reports to advise leaders on corrective actions and process improvements.
- Maximized branding outreach by facilitating marketing initiatives.
- Increased revenue by developing key programs focused on promoting business.
Sanofi
Public Relations Intern
08.2017 - 06.2018
Job overview
- Provided administrative support to senior team members.
- Built media kits in support of specific strategic initiatives.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Responded to requests for information from media or designated appropriate spokesperson or information source.
- Drafted internal memoranda for company employees.
Vision Apartments
Renting Team Agent
07.2016 - 07.2017
Job overview
- Created offers for renting residential real estate in English and French
- Prepared contracts for individual clients concluded on behalf of the company
- Settled payments in the internal system and on the payment platform
- Cooperated with foreign local offices in the field of inspections
real estate - Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours; night, weekend, and holiday shifts.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
Wincor Nixdorf
Senior Agent GCCC
08.2015 - 06.2016
Job overview
- Achieved high satisfaction rating through proactive one-call resolutions of customer issues.
- Resolved concerns with products or services to help with retention and drive sales.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Documented and detailed calls and complaints using call center's CRM database.
- Answered over 80 calls per shift to meet fast-paced call center demands.
- Researched issues through identification of similar past problems and recommended most appropriate solution.
- Investigated and resolved customer inquiries and complaints quickly.
- Met customer call guidelines for service levels, handle time and productivity.
Education
University SWPSWarsaw, Poland
M.D. from Law
06.2026
University Overview
University SWPSWarsaw
BBA from Law in Business
07.2023
University Overview
SWPSWarsaw
Master in Journalism And Communication from Journalism And Social Communications
06.2022
University Overview
- Completed professional development in Public Relations
Skills
- Digital Marketing
- Social Media Marketing
- Staff Management
- CRM
- Strategic Planning
- Brand Development
- Project Management
- Corporate Communications
- Advertising Management
- Market Analysis
- KPI Tracking
- Product Development
Languages
French
Native language
Polish
Proficient
C2
English
Advanced
C1
Spanish
Intermediate
B1
General Data Protection
General Data Protection
I hereby give consent for my personal data to be processed for the purpose of conducting recruitment for the position for which I am applying.
Tools
Tools
Graphic Design
- Figma
- Canva
- Adobe Creative Cloud (Basic)
CRM
- Salesforce
- HubSpot
- SalesNavigator
- Appolo
- Lusha
Marketing Automation
- Mailchimp
- ActiveCampaign
SEO/ Content
- Semrush
- Ahrefs
- Yoast SEO
- Grammarly
PPC
- Google Ads
- LinkedIn Ads
- Meta Ads (Facebook & Instagram Ads)
Analytics
- Google Analytics 4
- Airtable
Product Marketing
- Productboard
- Miro
- Trello
Video
- Zoom
- Wistia
- Vimeo
Worflow
- Slack
- Notion
- Monday.com
ABM
- Demandbase
Others
- ChatGPT
- Notion
- ElevenLabs
Timeline
Marketing Manager
Efigence
05.2023 - 12.2024
Marketing Advisor
Freelancer
09.2021 - Current
PR Specialist
Netguru
09.2021 - 03.2023
Public Relations Specialist
Procontent Communication
02.2021 - 08.2021
Public Relations Specialist
Novel Communication
09.2020 - 02.2021
Public Relations and Administration Specialist
Zentiva
06.2018 - 09.2020
Public Relations Intern
Sanofi
08.2017 - 06.2018
Renting Team Agent
Vision Apartments
07.2016 - 07.2017
Senior Agent GCCC
Wincor Nixdorf
08.2015 - 06.2016
University SWPS
M.D. from Law
University SWPS
BBA from Law in Business
SWPS
Master in Journalism And Communication from Journalism And Social Communications
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