Agnieszka Wiśniewska

• Built and managed an effective marketing team, growing from 3 specialists to 17 persons over 4 years.
• Managed a 17-person team of specialists and linear leaders in communication, performance marketing, branding, social media, and graphics.
• Managed a multimillionzlotych marketing budget.
• Prepared and implemented a comprehensive marketing communication
• strategy for the Semergy brand group.
• Developed and implemented the branding strategy for the Semergy umbrella brand, comprising 5 different brands and nearly 700 employees Managed performance marketing process, resulting in a 56% increase in acquired leads.
• Implemented crisis management processes for the brand within the organization.

• Managed the marketing team in Wrocław and Opole regions.
• Collaborated on the central strategy for higher education institutions with the Director of Marketing and the brand owner.
• Managed a multimillionzlotych marketing budget.
• Prepared media plans for various channels including radio, outdoor, and digital marketing.
• Implemented and optimized processes and actions in line with the strategy, resulting in an 11% increase in acquired candidates.
• Worked with higher education institutions on marketing and sales strategy implementation.
• Built positive relationships between TEB Akademia and affiliated higher education institutions, improving customer satisfaction by 5%

• Built an efficient marketing department from scratch with 7 specialists.
• Developed employee development paths and evaluation processes based on key competency audits.
• Planned annual budgets and controlled departmental expenditures based on media plans.

Managed a budget of 3 million PLN.

• Developed internal and external communication strategies based on traditional and online media and PR activities.
• Analyzed market trends and recommended products and services with high sales potential in the confectionery and bakery industry.
• Developed customer segmentation based on RFM and created dedicated B2C marketing solutions.
• Leader a corporate project in the "Center of Expertise" for confectionery mixes, winning the best confectionery product award at the IBA trade fair in Munich in 2015.
• Implemented new B2B communication tools such as newsletters and mailings, resulting in an increase in Net Promoter Score (NPS) from +2 to +4

• Managed the marketing department for private brand products with a total of 8 specialists covering product promotion, communication, brand marketing, and product marketing.
• Prepared and implemented B2C marketing strategies for private brands in Poland.
• Developed and implemented media plans for promoting private brand products in commercial leaflets and outdoor advertising.
• Organized and conducted sales and motivational contests for store employees to improve turnover.
• Managed the branding of private brand packaging, overseeing a portfolio of over 30 brands and 1400 products.
• Responsible for the profitability of private brand products through recommended pricing and promotions, increasing brand profitability from 9.4% to 18.7%
• Conducted meetings, workshops, and events for contractors, central office employees, and Intermarche store owners.
• Delivered industry lectures (Retail Summit, for the Economic Academy in Poznań).