Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Ala Yafimenka

Warsaw

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Hardworking and passionate job seeker with strong organizational skills eager to secure the Head of Affiliates position. Ready to help team achieve company goals and company to achieve business goals.

Overview

4
4
years of professional experience

Work History

Head of Affiliate Marketing

AI Technologies
02.2020 - Current
  • Create, plan and set the affiliate strategy to meet business objectives and drive growth
  • Oversee affiliate campaigns and lead on priorities from briefing to implementation
  • Grow the affiliate channel to hit monthly and yearly targets
  • Manage, plan and implement technical features, working cross-functionally to enable and improve performance
  • Forecast and manage annual budget
  • Establish and track OKRs and KPIs for the department as the main income source for the project
  • Develop and provide reporting to management
  • Manage a team of 48 managers and 4 team leaders providing vision, direction and training
  • Responsible for internal services to manage the whole scope of work within the department
  • Usage of Similarweb, Ahrefs and Semrush for web-analytics (analysing the sources where the campaign is to be launched per specific GEOs: Tier-1, Tier-2 specifically)
  • Handle business deal tracking, monitoring, closing, and other related activities as needed
  • Implement affiliate marketing activity including email campaigns, newsletters, blog, etc to increase revenue targets.
  • Perform new partner acquisition through research, referrals, networking, cold calling, data feeds and emails.
  • Set marketing and sales goals to achieve revenue growth
  • Help identify target audiences and plan media campaigns
  • Optimize plans and budgets according to the best media mix
  • Prepare schedules and adjust when needed
  • Experimenting with new platforms and channels
  • Making sure ads are creative and displayed appropriately on the channels
  • Monitor costs and return on investment (ROI)
  • Creating deep analysis on CPA deals, Revenue Share deals and listings (all the possible sources)
  • Set up of postbacks on the referral links for the 3rd-party tracking of the statistics
  • Marking the links of the division of the traffic for better analysis
  • Work in a team setting, providing support and guidance of the highest management quality.
  • Effective work in fast-paced environments.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Close work with CRM, Retention&Sales, IT WEB, Quality Control, Risk Management, Marketing, BizDev departments,

Education

Bachelor - International And Intercultural Communication

Minsk State Linguistic University
Belarus
08.2015

Skills

  • Budget Controls
  • Employee Discipline
  • Business Operations Expertise
  • Team Leadership Prowess
  • Procedural Optimization
  • Strategic Planning
  • Closing Tactics and Contract Negotiations
  • Budgeting and Cost Control
  • Training and Development
  • Financial Leadership Abilities
  • Sales Techniques
  • Program Optimization
  • Program Administration
  • B2B, C2C Negotiations
  • Profit and Loss Control
  • Financial Reporting
  • Resource Allocation
  • Process Improvement
  • Strategic Account Development
  • Staff Management
  • Safety and Security Enforcement
  • Organizational Structuring
  • Field Reporting
  • Researching Information
  • Team Reporting
  • Social Media Analysis
  • SEO Analysis
  • Management of Financial Resources
  • Data Verification
  • Building Team, KPI and analytics from scratch
  • CPA redeem control

Languages

English
Advanced (C1)
A1
French
Upper intermediate (B2)
A1
Russian
Bilingual or Proficient (C2)
A1
Polish
Intermediate
B1

Timeline

Head of Affiliate Marketing

AI Technologies
02.2020 - Current

Bachelor - International And Intercultural Communication

Minsk State Linguistic University

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Ala Yafimenka