Aleksandra Grzybowska

• Strategic Development: Craft, refine, and implement channel marketing strategies tailored to both B2C retail and B2B reseller segments in the EMEA region.
• Team Leadership: Lead, mentor, and develop a high-performing marketing team, ensuring their growth and fostering a culture of innovation and collaboration.
• Stakeholder Engagement: Regularly liaise with leadership, sales teams, and other key stakeholders to ensure alignment of marketing strategies with wider business objectives.
• Relationship Management: Establish, cultivate, and nurture relationships with key partners, ensuring mutual growth and understanding of the company's value proposition.
• Performance Analysis: Analyze market trends, partner feedback, and performance data to continually refine and optimize marketing strategies for the region.
• Budget Oversight: Allocate and manage the marketing budget efficiently, ensuring maximum ROI and cost-effective strategies.
• Collaboration: Work closely with all team members to ensure cohesive and synergistic marketing efforts.
• New Technologies: Showcase VIVE virtual reality and VIVERSE for Business as day-to-day tools. Create and execute a project of virtual launch events, media meetings and interviews in the Metaverse space.

• Developed long-lasting client relationships by providing exceptional customer service and support.
• Prepared client budgets by reviewing client billing and managing monthly invoices
• Mentored junior account managers, fostering their professional growth and skills development within the company.
• Researched emerging industry trends, applications, and concepts to enhance products and services.

Key projects:

• HTC: leading projects in the field of integrated marketing (for mobile network operators and open market)
• Microsoft Poland: Windows Phone (including cooperation with mobile network operator, coordinating creation and production ATL and BTL materials)
• Microsoft Poland: MS Silverlight, MS Office, Public Sector – organizing conferences and events for B2B and B2C

• Samsung Telecom: media relations, press release copywriting, media monitoring, reporting

• Managed day-to-day operations efficiently, ensuring smooth workflow and timely completion of tasks.
• Collaborated with co-owner on strategic planning initiatives for long-term business success.
• Oversaw financial management tasks, including budgeting, forecasting, and cash flow optimization.
• Implemented innovative marketing campaigns to expand customer base and increase brand awareness.
• Top Clients: Google Poland, Brother Polska, Thomson Technicolor, Warta Glass, Vinny Sklep, Polsporty.pl