Profil zawodowy
Podsumowanie
Doświadczenie
Wykształcenie
Umiejętności
LANGUAGES
Zainteresowania
Osiągnięcia
Certyfikacja
Oś czasu
Generic
Aleksandra Oksztul

Aleksandra Oksztul

Go-to-Market Strategist | Product Sales & Marketing | Brand & Business Growth
Gliwice

Profil zawodowy

Product marketing and business growth professional with 20+ years of international experience connecting sales, marketing and customer needs into scalable business growth.

Throughout my career I have worked at the intersection of go-to-market strategy, market expansion, product launches and brand positioning. I combine a deep understanding of customer behavior with commercial thinking and storytelling to translate product capabilities into compelling value propositions.

Experienced in launching new products, building market entry strategies, creating customer-centric messaging and supporting international business growth across Europe and North America.

Passionate about creating market trends rather than following them, building strong brands and turning innovative ideas into successful commercial initiatives.

Podsumowanie

1
1
Certification
26
26
years of professional experience

Doświadczenie

Business Transformation & Growth Consultant

MINDSET INNOVATION ACADEMY
Gliwice
01.2025 - Current
  • Running an independent consulting and business development activity focused on international expansion, go-to-market strategy, sales alignment, and leadership communication.
  • Supporting companies in periods of growth, change, and market entry, turning strategic challenges into scalable business opportunities.
  • Working in a partner-based model, collaborating directly with founders, management teams, and key decision-makers.
  • Combining strategic thinking, market insight, and human-centered leadership approach to deliver sustainable results.
  • Known for a solution-oriented mindset, openness to change, and a calm, positive presence even in complex business environments.

Selected collaborations:

  • Hyphen Group - International Business Development & UK / EU market entry;
  • Developed buyer personas and value propositions for UK market expansion.
  • Created market positioning and sales messaging frameworks.
  • Supported content creation and customer communication strategies.
  • Collaborated on brand awareness initiatives and marketing campaigns..
  • 321 GROW - Business & content collaboration; cohost and expert contributor to 321 GROW Talks, focusing on international expansion and leadership topics.
  • Kuźnia Polska (Mangata Holding) - International business development and market expansion for a leading forging and machining manufacturer; go-to-market strategy, strategic partnerships, CRM implementation, sales process design, and OEM relationship development across Europe.

REGIONAL SALES MANAGER & HEAD OF NEW BUSINESS DEVELOPMENT

ORBITVU SP ZOO
Gliwice
01.2017 - 01.2024
  • Developing comprehensive strategies aimed at penetrating new markets, and establishing strategic partnerships.
  • Setting clear objectives, identifying target markets, and crafting tactics to achieve desired outcomes.
  • Building relationships with potential collaborators, clients, and suppliers to explore opportunities for mutual growth.
  • Collaborating cross-functionally with sales and marketing teams to support business growth, market expansion, and strategic partnership development.
  • Project management: Overseeing cross-departmental teams, establishing timelines, managing budgets, and ensuring alignment with overall business goals, with notable success in implementing the first in the World Event Future is Now and introducing new product line LUCIA Cosmetic Photography.
  • Monitoring performance and providing insightful reports directly to the company's Executive Board.
  • Supporting international distribution operations and partner collaboration across the USA market.
  • Designing and scaling regional sales processes, including lead qualification, pipeline management, and cooperation models with partners and distributors.
  • Future Is Now (FIN) – Global Industry Event

Co-created and launched the first Future Is Now event for the e-commerce and visual content industry. Developed event positioning, messaging and value proposition.

Coordinated cross-functional teams across sales, marketing and product departments. Strengthened Orbitvu's market leadership and industry visibility.

  • LUCIA Product Launch

Co-created the go-to-market strategy for the launch of the LUCIA product line.

Contributed to product positioning, customer communication and launch activities.

Supported market adoption through close collaboration with sales and marketing teams.

MANAGING DIRECTOR

CLAN CITY SCHOOLS
Gliwice
01.2015 - 01.2017
  • Managing the language school as a comprehensive educational and didactic entity.
  • Author and presenter of the original series of workshops titled Best Sellers in the City.
  • Implemented innovative teaching methods to enhance student engagement and learning outcomes.
  • Led a team of educators, providing training and support to ensure high-quality instruction and customer satisfaction.

SALES MANAGER

QLEAN AIR SCANDINAVIA
Gliwice
01.2011 - 01.2014
  • Managing the entire sales process from start to close, including leading conferences and training sessions.
  • Consistently exceeded sales targets, contributing to significant revenue growth for the company.
  • Established and maintained strong client relationships, ensuring long-term partnerships and repeat business.

AREA KEY ACCOUNT MANAGER

JET MEDIA
Warszawa
01.2010 - 01.2011
  • Building positive and long-lasting relationships with clients, acquiring new customers, and servicing existing clients; leading and coordinating training sessions.
  • Successfully expanded the client portfolio, contributing to increased market share in the region.
  • Developed customized solutions for key accounts, resulting in enhanced client satisfaction and retention.

EXPORT EXECUTIVE

DRYTAC
Bristol
01.2006 - 01.2010
  • Direct collaboration with a network of distributors across Europe; conducting product presentations at conferences and international trade shows.
  • Successfully expanded the distributor network, driving significant growth in European markets.
  • Developed and executed export strategies that increased brand visibility and market penetration.

International Development & Cultural Experience
LA
01.2002 - 01.2004
  • Spent two years in the United States focused on English language development, cultural immersion, and international experience.
  • Completed intensive English language education while gaining exposure to multicultural environments and international communication.

EXPORT COORDINATOR

SAINT GOBAIN
Gliwice
01.2000 - 01.2002
  • Managed international customer service and led the export department; proactively drove sales efforts.
  • Streamlined export operations, improving efficiency and customer satisfaction across international markets.
  • Developed and maintained strong relationships with key international clients, leading to increased sales and market.

Wykształcenie

Master's Degree - Human Resource Management

Wyższa Szkoła Biznesu, National Louis Univeristy

Bachelor's Degree - Business Management

Górnośląska Wyższa Szkoła Przedsiębiorczości

Umiejętności

  • Product Marketing
  • Go-to-Market Strategy
  • Product Positioning
  • Brand Storytelling
  • Messaging Frameworks
  • Content Strategy
  • Customer Insights
  • Market Expansion
  • Social Media Communication
  • Value Proposition Design
  • Launch Planning
  • Cross-Functional Collaboration
  • Sales & Marketing Alignment

LANGUAGES

Polish
Proficient
C2
English
Advanced
C1

Zainteresowania

  • Business Growth & Market Development
  • International Travel & Cultural Diversity
  • Mentoring & Knowledge Sharing
  • Psychology in Business
  • Leadership & Team Development
  • Building High-Trust Organizations

Osiągnięcia

  • Future Is Now Event
  • Lucia Product Launch
  • Hyphen UK Market Entry
  • Kuźnia Polska – Brand & Market Positioning
  • 321 Grow Talks

Certyfikacja

  • Strategia Sprzedaży & Egzekwowanie Sprzedaży EY ACADEMY OF BUSINESS POLSKA 32 hrs
  • Success Trainer - training for developing trainer competencies Psychological Workshop by Elżbieta Sołtys 160HRS
  • EFT Method Trainer Training (80 hours), Cellular EFT (16 hours) Matrix Reimprinting (32hrs)
  • Business English Course CAMBRIDGE ESOL State Exam and Certificate B2

Oś czasu

Business Transformation & Growth Consultant

MINDSET INNOVATION ACADEMY
01.2025 - Current

REGIONAL SALES MANAGER & HEAD OF NEW BUSINESS DEVELOPMENT

ORBITVU SP ZOO
01.2017 - 01.2024

MANAGING DIRECTOR

CLAN CITY SCHOOLS
01.2015 - 01.2017

SALES MANAGER

QLEAN AIR SCANDINAVIA
01.2011 - 01.2014

AREA KEY ACCOUNT MANAGER

JET MEDIA
01.2010 - 01.2011

EXPORT EXECUTIVE

DRYTAC
01.2006 - 01.2010

International Development & Cultural Experience
01.2002 - 01.2004

EXPORT COORDINATOR

SAINT GOBAIN
01.2000 - 01.2002

Master's Degree - Human Resource Management

Wyższa Szkoła Biznesu, National Louis Univeristy

Bachelor's Degree - Business Management

Górnośląska Wyższa Szkoła Przedsiębiorczości
Aleksandra OksztulGo-to-Market Strategist | Product Sales & Marketing | Brand & Business Growth