

Product marketing and business growth professional with 20+ years of international experience connecting sales, marketing and customer needs into scalable business growth.
Throughout my career I have worked at the intersection of go-to-market strategy, market expansion, product launches and brand positioning. I combine a deep understanding of customer behavior with commercial thinking and storytelling to translate product capabilities into compelling value propositions.
Experienced in launching new products, building market entry strategies, creating customer-centric messaging and supporting international business growth across Europe and North America.
Passionate about creating market trends rather than following them, building strong brands and turning innovative ideas into successful commercial initiatives.
Selected collaborations:
Co-created and launched the first Future Is Now event for the e-commerce and visual content industry. Developed event positioning, messaging and value proposition.
Coordinated cross-functional teams across sales, marketing and product departments. Strengthened Orbitvu's market leadership and industry visibility.
Co-created the go-to-market strategy for the launch of the LUCIA product line.
Contributed to product positioning, customer communication and launch activities.
Supported market adoption through close collaboration with sales and marketing teams.