Aleksandra Wiatrowska
Bialystok,20
Summary
Enthusiastic Marketing Specialist eager to apply a versatile skill set across various marketing domains with in-depth knowledge of SEO strategies, multiple analytic and tracking tools. A flexible team player with expertise in both conventional and digital marketing strategies.
Overview
5
5
years of professional experience
Work History
Front Desk
Aroma Espresso Bar Barista
10.2023 - 04.2024
- Maintained and operated espresso machines, blenders, commercial coffee brewers, coffee pots, and other equipment.
- Trained new employees, sharing knowledge and expertise of coffees, teas, and merchandise.
- Cleaned counters, machines, utensils, and seating areas daily.
- Recommended products based on solid understanding of individual customer needs and preferences.
- Monitored supply levels at counter and maintained customer areas to meet typical demands.
- Completed successful daily cash audits to correctly balance drawers at end of shifts.
Junior Marketing Specialist
EConsulting.co
06.2023 - 10.2023
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Optimizing content following SEO guidelines.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Creating content for blogs and social media.
- Monitored social media questions and comments and appropriately responded.
- Assistance in creating landing pages and working on projects with sales and validation team for upcoming conference events
Junior SEO Specialist
Contentation
11.2021 - 02.2023
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Optimized website content and images to improve search engine rankings.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Preparing weekly reports and statistics.
Barista
Costa Coffee
05.2019 - 10.2021
- Recommended products based on solid understanding of individual customer needs and preferences.
- Completed successful daily cash audits to correctly balance drawers at end of shifts.
- Controlled line and crowd with quick, efficient service.
- Trained new employees, sharing knowledge and expertise of coffees, teas, and merchandise.
- Cleaned counters, machines, utensils, and seating areas daily.
- Maintained regular and consistent attendance and punctuality.
Junior Influencer Specialist
BLOGmedia
07.2021 - 09.2021
- Created, curated and managed published content for feed and stories across social media channels.
- Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Preparing briefs and monthly reports.
Education
Bachelor of Engineering - Not Finished - IT
WSB Merito University Warsaw
Bachelor - Not Finished - Psychology in Business
WSB Merito University Warsaw
BBA - Marketing Management
WARSAW SCHOOL OF INFORMATION TECHNOLOGY (WIT)
09.2021
Skills
- Keyword optimization
- Search engine marketing
- Google Analytics
- Content Marketing
- KPI reporting
- SEO Strategies
- Market Research and Analysis
- Social Media Management
- Market Trend Analysis
Languages
Polish
Native language
English
Advanced
C1
Spanish
Elementary
A2
Timeline
Front Desk
Aroma Espresso Bar Barista
10.2023 - 04.2024
Junior Marketing Specialist
EConsulting.co
06.2023 - 10.2023
Junior SEO Specialist
Contentation
11.2021 - 02.2023
Junior Influencer Specialist
BLOGmedia
07.2021 - 09.2021
Barista
Costa Coffee
05.2019 - 10.2021
Bachelor of Engineering - Not Finished - IT
WSB Merito University Warsaw
Bachelor - Not Finished - Psychology in Business
WSB Merito University Warsaw
BBA - Marketing Management
WARSAW SCHOOL OF INFORMATION TECHNOLOGY (WIT)
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