Anastasia Vinogradova
Warsaw,
Summary
Certified Salesforce and Marketing Cloud expert with 8+ years of experience delivering high-impact solutions. Specialized in development, solution design, and technical architecture across diverse client portfolios. Successfully led 40+ Salesforce and Marketing Cloud implementations, technical audits, health checks, and strategic discovery sessions. Adept at translating complex business requirements into scalable, user-centric solutions that drive measurable value and user adoption.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Cloud & Salesforce Architect
VRP Consulting
10.2017 - Current
- Led enterprise-level Marketing Cloud and Salesforce implementations across different industries (Transportation, Hospitality, Non-Profit, Manufacturing, Finance, etc.).
- Functioned as Solution & Technical Architect, designing cross-cloud architectures and managing integrations and complex data migrations between Salesforce, Marketing Cloud, and external systems. Led technical audits and health checks to ensure platform performance, scalability, and alignment with business goals.
- Managed presales, discovery workshops, demos, training, and user adoption initiatives to drive platform success and business alignment.
- Compiled business/technical user stories, solution designs, user flows, integration and architectural diagrams to support scalable architecture and agile delivery.
- Advised clients on platform strategy, architecture, and governance, ensuring alignment with long-term business goals and digital transformation plans.
- Managed the Marketing Cloud and Data & Analytics Practices, mentoring team members and enhancing technical capabilities through best practices and innovation.
Analyst
United Nations Development Programme (UNDP)
06.2016 - 06.2017
- Designed and delivered training programs on e-government implementation.
- Developed and maintained databases tracking government proposals and initiatives.
- Conducted analytical studies to support the planning and organization of multifunctional public service centers.
Education
Bachelor of Technology - Information Resources Management
The Academy of Public Administration
Minsk, Belarus06-2018
Skills
- Marketing Cloud (MC), MC Engagement, and MC Account Engagement
- Salesforce Core (Sales Cloud, Service Cloud, Experience Cloud)
- CRM Analytics, Tableau, and Intelligence
- Validity Everest, Litmus, Google Analytics
- API development, data modeling, and architecture
- Technical & solution architecture and consulting, audits and health checks
- Digital marketing strategy and execution
- Project management, leadership, and cross-functional collaboration
Certification
- Salesforce Certified Marketing Cloud Developer, 2020
- Salesforce Certified Marketing Cloud Consultant, 2019
- Salesforce Certified Marketing Cloud Email Specialist, 2019
- Salesforce Certified Administrator, 2018
Timeline
Marketing Cloud & Salesforce Architect
VRP Consulting
10.2017 - Current
Analyst
United Nations Development Programme (UNDP)
06.2016 - 06.2017
Bachelor of Technology - Information Resources Management
The Academy of Public Administration
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