Anastastasia Hrunkouskaya
Summary
Motivated and detail-oriented Marketing Automation Specialist and E-commerce Specialist with hands-on experience in executing effective marketing strategies and optimizing online sales channels. Proficient in utilizing marketing automation tools to streamline campaigns and improve customer engagement. Strong analytical skills with the ability to interpret data and generate actionable insights to enhance marketing performance. Adept at collaborating with cross-functional teams to achieve project goals and deliver measurable results. Eager to apply my skills and knowledge to contribute to the success of a dynamic and growth-oriented organization.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Automation Specialist
Sorvella Perfume
01.2024 - Current
- Enhanced customer engagement through the development of personalized email marketing campaigns.
- Streamlined marketing processes by integrating CRM and marketing automation platforms (SALESManago).
- Increased lead generation by implementing marketing automation strategies, workflows, and optimizing campaigns.
- Developed A/B testing strategies to continually improve email open rates and click-through rates.
- Efficiently managed contact database ensuring data quality and compliance while adhering to privacy regulations such as GDPR.
- Maximized ROI on digital campaigns by analyzing performance metrics and adjusting tactics accordingly.
- Optimized landing pages for better user experience, leading to higher conversion rates.
- Implemented segmentation strategies to deliver highly relevant content tailored to specific audience needs, increasing engagement rates significantly.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Created customized marketing materials to increase product awareness.
- Established and managed relationships with external data providers and research vendors (HubSpot, SemRush).
- Developed questionnaires and facilitated focus group discussions.
E-Commerce Specialist
Sorvella Perfume
06.2023 - 12.2023
- Boosted online sales by implementing effective SEO strategies and optimizing product listings.
- Analyzed website data using Google Analytics, identifying areas for improvement and implementing necessary changes.
- Implemented A/B testing on website elements, improving user experience and increasing conversion rates.
- Created promotional campaigns to boost sales and drive customer loyalty.
- Created comprehensive performance reports highlighting successes of various marketing initiatives including email campaigns.
- Identified and resolved technical issues affecting website performance, ensuring seamless user experience for customers browsing and making purchases.
- Ensured smooth integration between e-commerce systems (Shopify, Baselinker) and third-party applications such as payment gateways and shipping providers (InPost, Orlen Paczka, DHL).
- Managed inventory levels for accurate stock-keeping, reducing backorders and maintaining customer satisfaction.
- Monitored trends in online retail to identify new opportunities for growth.
- Optimized website navigation, enhancing usability and promoting an intuitive shopping experience for customers.
- Monitored website traffic and customer reviews to evaluate responses to site updates.
- Met or exceeded sales goals and worked as team player in supporting other sales.
- Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.
Tax Refund Specialist
Currency Express
11.2021 - 12.2022
- Provided exceptional customer service by promptly addressing concerns or questions from clients regarding their taxes or finances.
- Organized client documentation efficiently, maintaining confidentiality and easy access during the busy tax season.
- Maximized client satisfaction by providing comprehensive tax return preparation services.
- Followed up on denied and unpaid claims to resolve problems and obtain payments.
- Increased customer satisfaction by efficiently processing refund requests and resolving disputes.
Education
Bachelor of Science - Business in The Digital Economy
Warsaw School of Economics
Warsaw, Poland03.2024
Exchange Program - Marketing
SKEMA Business School
Sophia Antipolis, France04.2023
Skills
- Conversion Optimization
- Website Maintenance
- Marketing Strategy Development
- Performance reporting
- Event Promotion
- A and B Testing
- Google Analytics
- HTML and CSS Coding
- Search Engine Optimization
- Marketing Automation Software
- Database Management
- Email Marketing
- Market Analysis
- Graphic Design
Certification
- Marketing Automation Course - [November 2023 - January 2024]
-
Languages
Russian
Native language
English
Proficient
C2
Polish
Proficient
C2
French
Elementary
A2
Timeline
Marketing Automation Specialist
Sorvella Perfume
01.2024 - Current
E-Commerce Specialist
Sorvella Perfume
06.2023 - 12.2023
Tax Refund Specialist
Currency Express
11.2021 - 12.2022
Bachelor of Science - Business in The Digital Economy
Warsaw School of Economics
Exchange Program - Marketing
SKEMA Business School
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