Anna Krebs
Bialystok, Poland
Profil zawodowy
Forward-thinking Managing Director with experience on driving revenue growth, client retention, and strategic partnerships across international markets. Recognized for combining financial expertise with commercial acumen to influence senior stakeholders, optimize account performance, and drive sustainable business value.
Podsumowanie
3
3
Languages
1
1
Certification
14
14
years of professional experience
Doświadczenie
Managing Director
CreativeIT
Vilnius (remote)
2026.07 - Current
- Championed enterprise-wide transformation by integrating cutting-edge AI technologies, increasing operational efficiency by 35%, and reducing overhead costs.
- Executed comprehensive P&L management strategies, driving monthly profit growth by 10%
- Initiated a customer-centric approach to product development, boosting customer retention rates by 40% and cutting churn.
BUSINESS ACCOUNT MANAGER
Softswiss
Warsaw (remote)
2025.04 - Current
- Own and lead 29 concurrent major partner accounts in iGaming, together generating tens of millions of EUR in revenue per month - acting as the primary point of contact and trusted advisor for each partnership.
- Drive revenue growth through upselling, cross-selling, and strategic account planning across a high-value, high-volume partner portfolio.
- Leverage AI tools and Superset dashboards to analyze client performance and proactively surface optimization opportunities, improving customer LTV, NGR, and engagement.
- Develop and execute account-growth strategies that increase client satisfaction and retention across the portfolio.
- Collaborate cross-functionally with product and delivery teams and affiliates, content managers, ensuring the successful implementation of gaming solutions for partners.
- Monitor and report on KPIs, revenue forecasts, and account-performance metrics to senior stakeholders.
KEY ACCOUNT MANAGER / CFO
CreativeIT
Vilnius (remote)
2020.11 - 2026.06
- Scaled and managed a portfolio of 11 key B2B accounts, contributing to 480K EUR in revenue in 2025 and generating 70K EUR in incremental upsell revenue through consultative selling and strategic account planning.
- Achieved 98% client satisfaction and a 6% profit increase by designing and launching a client health-check and feedback system that powered data-driven pricing and revenue-optimization strategies.
- Onboarded and advised 40+ international clients, delivering an 88% retention rate through tailored use-case recommendations and proactive relationship management.
- Orchestrated cross-functional collaboration across Sales, Delivery, and Leadership teams to launch a new business strategy line, boosting upsell opportunities by 10%.
- Built account-management and financial operations from the ground up in an unstructured environment, including a 50+ KPI reporting system and a real-time economics dashboard that cut indirect costs by 50% and sharpened pricing decisions.
- Cultivated trusted, senior-level stakeholder relationships, acting as a strategic advisor to drive long-term partnership value.
- Independently managed payroll, invoicing, VAT, and other financial operations in 1C, P&L and reconciliations.
- Led 3 successful financial audits as CFO.
BUSINESS ACCOUNT MANAGER
Deloitte
Minsk
2018.08 - 2020.10
- Managing 6 medium-sized businesses, providing full-service accounting and acting as a direct liaison with clients
- Produced monthly balance sheets and presented financial results to company management
- Managed operations for the company’s three business units with a total budget of $50 million.
- Prepared annual budgets, financial forecasts and quarterly financial reports for executive management.
- Facilitated team development activities, such as planning retreats and team-building exercises which led to an employee satisfaction increase of 25% in subsequent internal surveys.
- Streamlined operations to consistently deliver on targets.
BUSINESS ACCOUNT MANAGER
Bionic Plus
Minsk
2017.07 - 2018.08
- Coordinated month-end closing processes to ensure completion ahead of aggressive deadlines.
- Processed payroll for over 20 employees accurately and on time each month, maintaining a 99.9% error-free record.
- Spearheaded a revenue optimization strategy that increased year-over-year revenue by 18% through dynamic pricing and inventory management, significantly outperforming market growth rates.
- Analyzed customer data and identified a new market opportunity, resulting in the development of a new product line that generated $2k in revenue within the first month.
DEPUTY CHIEF ACCOUNTANT
APM-tetramorf
Minsk
2016.06 - 2017.06
- Accurately performed daily cash functions, including A/P and A/R tracking, budgeting, payroll transactions, expense management and various reconciliations.
- Coordinated month-end closing processes to ensure completion ahead of aggressive deadlines.
- Posted accounts receivable payments made by cash, cheque or credit card payments.
- Provided administrative support to office team of 15 people.
ACCOUNTANT
KARI-shoes
Minsk
2012.08 - 2016.06
- Reconciled Purchase Orders (POs) to produce accurate inventory reports.
- Maintained accuracy when reviewing and reconciling general ledger.
- Managed daily bookkeeping functions with attention to accounts receivable, accounts payable, banking reconciliation and disbursements.
Wykształcenie
BACHELOR DEGREE IN ECONOMICS - Accounting
Belarus State Economic University
Minsk, BelarusUmiejętności
- Customer service
- Account management
- Market Expansion Strategy
- SaaS / IT Services
- B2B sales
- AI integration leadership
- Health-checking
- Negotiation
- Presentation Skills
- Strategy sessions leading
- Data analysis
- Contract Management (MSA, SOW, Proposals)
- P&Ls, reconciliations
- Pricing and revenue
- Payroll & Benefits
- Payment Processing
- Budget forecasting
- Finance management
- Customer lifecycle
- Strategic planning
- Market trend analysis
- Sales forecast reporting
- Upsell and cross-selling strategies
- Cross-functional collaboration
- Problem-solving
- Time management
- Event coordination
- Contract Management (MSA, SOW, Proposals)
- Excel (Google Spreadsheets) proficient
- Jira, 1C, Quickbooks, BILL, Slack, Notion, Trello, HubSpot
Certyfikacja
- AI Basics Training - Softswiss Learning, 06/2026
- SalesMan, IAMPM, 02/2025
- Business 101: Tracking Your Company Sales and Goals In Excel, Udemy, 12/2022
- IT Accountant, Belhard academy, 11/2022
- The Account Management Way To Accelerate your sales cycle, Udemy, 12/2020
- University diploma. Topic - indirect costs, payroll and optimization methods, BSEU, 07/2016
- Management accounting conference., 1 place, BSEU, 05/2015
LANGUAGES
Belorussian, russian
First languages
English
Advanced
C1
Polish
Intermediate
B1
Zainteresowania
- Horse-riding
- Guitar playing
- Psychology
Oś czasu
Managing Director
CreativeIT
2026.07 - Current
BUSINESS ACCOUNT MANAGER
Softswiss
2025.04 - Current
KEY ACCOUNT MANAGER / CFO
CreativeIT
2020.11 - 2026.06
BUSINESS ACCOUNT MANAGER
Deloitte
2018.08 - 2020.10
BUSINESS ACCOUNT MANAGER
Bionic Plus
2017.07 - 2018.08
DEPUTY CHIEF ACCOUNTANT
APM-tetramorf
2016.06 - 2017.06
ACCOUNTANT
KARI-shoes
2012.08 - 2016.06
BACHELOR DEGREE IN ECONOMICS - Accounting
Belarus State Economic University