Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Anna Semrau

Gdansk

Summary

Insight-driven Marketing Data Analyst with a strong track record of combining data, technology, and business acumen to optimize performance and reduce costs. Proactive, results-oriented, and highly organized, with excellent time management and problem-solving skills.


Experienced in collaborating with cross-functional teams to identify marketing needs and deliver tailored, actionable insights. Known for the ability to bridge technical and non-technical teams, ensuring smooth communication, alignment, and impactful delivery across departments. Adept at translating complex data into clear, accessible insights that support strategic decision-making and business growth.


Skilled in SQL, Tableau, Looker (Data Studio), Google Analytics, Google Tag Manager, and Excel/Power BI, as well as in developing custom reporting tools in partnership with IT teams. Brings a hands-on approach - from understanding business goals and user behavior to designing data strategies, automating reporting, and enabling smarter, faster decisions.


Confident working across departments including Administration, Paid Media, SEO, Sales, Customer Service, and Product. Recognized for a proactive mindset, clear communication style, and ability to convert complex analytics into actionable, commercially valuable recommendations.

Overview

4
4
years of professional experience

Work History

Head of Data & Analytics

Self-employeed
09.2024 - Current
  • Building a startup from scratch in the USA market.
  • Collaborating with external and internal IT teams.
  • Developed a centralized hub system integrating analytics, marketing data, geolocation, fraud detection, and user behavior analysis to drive operational efficiency and support revenue growth.
  • Overseeing API integrations with payment systems, marketing platforms, analytics tools, KYC, AML, and other compliance solutions.
  • Performing marketing data analysis to support business objectives.


Senior Marketing Analyst

Self-employeed
02.2024 - 08.2024
  • Conducted comprehensive data analysis and KPI monitoring to enhance campaign effectiveness and identify growth opportunities.
  • Conducted in-depth PPC campaign analysis to optimize performance and maximise ROAS.
  • Developed an IT tool for automated reporting, dashboards, and data visualizations to accelerate decision-making and increase efficiency.
  • Designed and executed initiatives to boost operational efficiency within marketing and sales functions.
  • Led trend forecasting and data-driven strategy recommendations based on thorough KPI and ROI analysis.
  • Implemented A/B testing on ad copy, and landing pages to refine marketing tactics and improve conversion rates.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with company objectives.
  • Facilitated workshops to enhance communication skills among team members.
  • Responsible for selecting/creating software and reporting tools to support business growth.

Senior Sales Analyst in Affiliate Marketing

Finelf.com
07.2023 - 01.2024
  • Developed automated reports, visualizations, and dashboards for marketing campaigns using Tableau.
  • Led the end-to-end development of a data warehouse as Project Owner, including requirements gathering, API analysis, data source identification, and data modeling.
  • Use key performance indicators to measure marketing and campaign effectiveness, identify trends, and support strategic decision-making.
  • Conducted training sessions on effective utilization of Tableau analytics tools to strengthen data-driven decision-making within the seo, paid marketing and sales department.
  • Conduct data-driven A/B testing to assess variant impact, improve key metrics, and support evidence-based decision-making.
  • Turned behavioral and channel data into actionable insights that improved product performance and marketing ROAS.
  • Prepared monthly reports and presentations summarizing key performance metrics.
  • Forecasted sales outcomes through in-depth data analysis and trend modelling.
  • Gathered and analyzed requirements to optimize processes using Tableau, Python, Excel (Power Query), and Google Sheets.
  • Worked closely with Administration, Paid Marketing, Sales and IT teams to align strategies and optimize workflows.


Marketing Analyst in Affiliate Marketing

Finelf.com
08.2021 - 06.2023
  • Developed automated reports and dashboards for affiliate marketing campaigns in Tableau and Data Studio/Looker to measure campaign performance and support data-driven decision-making.
  • Reported performance of SEO and ROI of PPC, email, and SMS campaigns.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Streamlined email marketing efforts for better open rates, click-through rates, and overall engagement.
  • Conducted A/B testing on marketing campaigns to identify most effective strategies and tactics.
  • Conducted trend forecasting and analysis.
  • Recommended performance improvements based on KPI analysis.
  • Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
  • Designed training sessions and provided consulting on automation, data analysis, and reporting.
  • Conducted regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Acted as a bridge between the business, SEO, and IT departments.
  • Collaborated with the IT department to create projects that improve workflows.

Affiliate Specialist in Affiliate Marketing

Finelf.com
12.2020 - 07.2021
  • Configured and used Hasoffers (Tune) system to managed affiliate campaigns
  • Ensured marketing campaign analysis
  • Created integrations to connect different systems for postback and pixel tracking integration
  • Ensured high data quality
  • Generated automated reports to measure campaign effectiveness
  • Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
  • Collaborated with cross-functional teams to achieve project goals on time and within budget.
  • Implemented new training programs for staff, leading to higher employee retention rates and better overall performance of junior Affiliate Specialists.

Education

Electrical Engineering

Gdańsk University of Technology
Gdansk, Poland
02-2017

Skills

  • Organized and detail-oriented with a strong work ethic
  • Self-motivated, with a strong sense of personal responsibility
  • Proved successful working within tight deadlines and a fast-paced environment
  • Skilled at working independently and collaboratively in a team environment
  • Learned and adapted quickly to new technology and software applications
  • Excellent communication skills, both verbal and written
  • Worked flexible hours across different time zones, weekend, and holiday shifts
  • Worked well in a team setting, providing support and guidance
  • Managed time efficiently in order to complete all tasks within deadlines
  • Friendly, positive attitude
  • Used critical thinking to break down problems, evaluate solutions and make decisions
  • Passionate about learning and committed to continual improvement

Languages

English
Upper intermediate (B2)
Polish
Bilingual or Proficient (C2)

Timeline

Head of Data & Analytics

Self-employeed
09.2024 - Current

Senior Marketing Analyst

Self-employeed
02.2024 - 08.2024

Senior Sales Analyst in Affiliate Marketing

Finelf.com
07.2023 - 01.2024

Marketing Analyst in Affiliate Marketing

Finelf.com
08.2021 - 06.2023

Affiliate Specialist in Affiliate Marketing

Finelf.com
12.2020 - 07.2021

Electrical Engineering

Gdańsk University of Technology

Similar Profiles

CREATE PROFILE
Anna Semrau