Anna Wawrzyniak

Building long terms client relationships, consulting with clients on their needs, in order to tailor the research set up to best address their business questions.

Supervising Line & Price Optimiser study set up and delivery, focusing on bringing most actionable consumer insight around pricing & portfolio questions directly to clients.

Managing a team of associates responsible for day-to-day project work on Line & Price Optimiser at Nielsen BASES Europe.

Ensured the right fit of the tool to business needs based on clients questions and objectives.
Managed day-to-day project, with clients as well as with internal execution teams.
Project review and delivery, keeping the deliverables actionable for clients in line with their expectations.

Managed relationships with senior stakeholders across a broad portfolio of FMCG clients to maximise launch potential of new initiatives.

Estimated sales potential of innovation based on their performance among consumers and planned activation.