Anton Nikitin
Warsaw,14
Summary
Highly motivated TV market expert with over 15 years of industry experience. Proven track record in establishing and maintaining three new brands that consistently rank high in competitive markets. Adept at leveraging market trends and consumer insights to drive strategic decision-making and enhance brand positioning. Committed to delivering exceptional results through innovative marketing strategies and strong industry relationships.
Overview
16
16
years of professional experience
Work History
Director of TV Department
Union Distribution
08.2019 - 08.2024
- Developed and implemented product strategies (full cycle, Blaupunkt – sub license, UD – own brand)
- Created and executed sales strategies aligned with company goals (market channels, partnerships) focusing on volume, profit, expenses, and inventory management
- Collaborated directly with key customers on annual sales forecasts and strategies
- Planned long-term and short-term sales objectives
- Enhanced supply chain efficiency with logistics teams (delivery and assembly across various plants)
- Coordinated marketing strategy with the marketing team for effective brand positioning
- Opened new markets, including Dubai, Poland, Czech Republic, and Romania
- Increased market share by 10% in units and 6% in volume in Ukraine, and up to 15% in smaller markets such as Georgia, Moldova, and Armenia
- Launched the own TV brand, UD.
Sales Leader (UA Market)
KIVI
08.2017 - 08.2019
- Developed and implemented sales strategies aligned with company objectives
- Established sales targets and monitored performance
- Built and motivated the sales team
- Cultivated and maintained customer relationships
- Analyzed market trends and competitor activities
- Collaborated with marketing, logistics, and R&D departments
- Established channels across all key sales sectors in the UA market, including CE retail, online, DIY, and regional retail
- Achieved 3rd place in market share (#4 in volume) according to GFK data, achieving a peak of 1st place for one week.
- Negotiated contracts skillfully, ensuring mutually beneficial terms for both clients and the company.
- Optimized pricing strategies based on market research and competitor analysis, boosting profitability margins.
Head of AV Department
YugContract
09.2015 - 08.2017
- Developed and executed product strategies for distribution and OEM
- Set sales targets and managed performance
- Built, managed, and motivated the product management team
- Enhanced customer relationships
- Conducted market trend analysis and competitor reviews
- Worked with the marketing team on strategic initiatives
- Attained 8% market share in units and 5% in volume for the Ergo brand
- Secured exclusive distribution contracts with TV Vision (Philips) in the UA market
- Established distribution agreements with LG Electronics.
CE Product Manager
YugContract
01.2012 - 09.2015
- Collaborated with suppliers on sales/purchase forecasts, pricing, and terms
- Developed customer relationships
- Prepared and executed sales targets for sales team
- Managed PSI processes
- Full-cycle development of OEM business (model range, supplier negotiations, sales strategies)
- Established distribution with TP Vision (Philips)
- Achieved top position among all Samsung partners in Ukraine.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
Senior Sales Manager (IT)
LGE Ukraine
07.2011 - 02.2012
- Developed sales in the monitor market
- Initiated business for TV-monitors
- Increased market share to 30% in CE retail
- Successfully positioned TV-monitors on shelves in CE retail.
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
Senior Category Manager (TV/AV)
Foxtrot
03.2008 - 07.2011
- Prepared product matrix and conducted PSI management
- Developed promotional actions aligned with marketing calendar
- Developed and implemented pricing strategies
- Executed full-cycle OEM business development for Bravis TV
- Achieved market share increase of 22%.
Education
Master’s Degree in Applied Mathematics -
NTUU KPI
Kyiv, Ukraine12.2011
Skills
- Product Development Expertise
- Sales and Marketing Proficiency
- Analytical Mindset
- Team Creation and Management Skills
- Passion for Innovation
- Strategies and goals
- Business Planning
- Negotiation
- Business Development
- Customer Relations
Languages
Ukrainian, Russian
Native language
English
Upper intermediate
B2
Polish
Elementary
A2
Timeline
Director of TV Department
Union Distribution
08.2019 - 08.2024
Sales Leader (UA Market)
KIVI
08.2017 - 08.2019
Head of AV Department
YugContract
09.2015 - 08.2017
CE Product Manager
YugContract
01.2012 - 09.2015
Senior Sales Manager (IT)
LGE Ukraine
07.2011 - 02.2012
Senior Category Manager (TV/AV)
Foxtrot
03.2008 - 07.2011
Master’s Degree in Applied Mathematics -
NTUU KPI
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