With over 15 years of experience in the medical devices sector, I have successfully managed sales activities a across diverse markets in Asia, the Middle East, and Africa. My expertise lies in selling a wide range of medical and surgical devices to General Surgeons, ENT, Gynecologist, Neurologist, Cosmetic Surgeons, Colorectal Surgeons, Vascular Surgeons, and Dentists.
Key Highlights:
Established relationships with Key Opinion Leaders (KOLs) and conducted training sessions for new doctors.
Facilitated clinical trials with KOLs to explore future laser applications and gained access to unpublished data.
Organized hands-on workshops with KOLs in various countries to promote product awareness.
Achieved significant results through consultative and solution-based selling, capturing market share, and fostering strong relationships with high-volume surgeons.
Demonstrated proficiency in B2B sales, catering to clinical decision-makers' needs to enhance patient care and drive profitability.
Displayed effective leadership within internal teams and in dynamic surgical settings.
Participation in all major exhibitions, such as (Arab Health, Medica, AEEDC, etc.) as an exhibitor. In addition, we travel to different countries to support local partners.
Overview
27
27
years of professional experience
Work History
Sr. Regional Sales Manager
CoreMedi System
05.2025 - Current
Spearheaded the development of tailored sales collateral that resonated with regional clients, contributing to higher conversion rates.
Collaborated closely with marketing teams to develop impactful promotional campaigns and materials tailored to regional needs.
Boosted regional sales by implementing effective sales strategies and building strong customer relationships.
Maximized revenue generation from existing accounts by upselling complementary products and services based on client requirements.
Sr. Regional Sales Manager
Chemence Medical
01.2025 - 04.2025
Responsible for MEA.
Drive regional sales strategy and execution across MEA to meet revenue and growth targets.
Manage and develop a high-performing sales team across diverse markets.
Identify and capture new business opportunities and strategic partnerships.
Build and maintain strong relationships with key customers and channel partners.
Monitor regional performance metrics and provide regular sales forecasts.
Collaborate cross-functionally with marketing, product, and support teams.
Ensure compliance with local regulations and internal policies.
Global Business Development Manager, Project Coordinator and Team Leader
Lasotronix (Medical Diode Lasers)
05.2017 - 12.2024
As the Business Development Manager overseeing the Asian, Middle Eastern, Far Eastern, African And EU markets, my role involves:
Collaborating with distributors to expand market reach for various medical laser applications.
Engaging Key Opinion Leaders (KOLs) to conduct training sessions for fellow doctors and to present at publications and conferences.
Providing comprehensive global marketing support to our partners, ensuring timely delivery of product images, descriptions, and technologies for marketing activities.
Managing visual merchandising and promotional implementations, including brand events and exhibitions.
Developing and executing trade marketing and training plans for each season, in alignment with global and local event requirements.
Liaising with KOLs to enhance brand visibility and sales performance in targeted territories, with a focus on major industry events like Arab Health, AEEDC, Medica, and IDS.
Sales Representative
Arjana House
11.2013 - 01.2017
Negotiating sales terms, prices, and contracts with clients to achieve favorable conditions for both parties.
Monitoring the sales process, tracking progress towards sales targets, identifying areas for improvement, and taking corrective actions.
Analyzing the market and competition to identify trends, opportunities, and threats, and adjusting sales strategies to changing market conditions.
Sales Specialist
Europejskie Biuro Obsługi Cudzoziemców
01.2013 - 10.2013
Providing exceptional customer service to foreign clients, addressing inquiries, resolving issues, and ensuring overall customer satisfaction.
Sales Manager (Institutional and Pvt. Hospitals / Clinical Business)
S. Ejazuddin & Co (Distributor) JMS, Ansell, Arkray, HemoCue
10.2005 - 11.2010
Developing new accounts within a protected territory in a business-to-business sales environment.
Rapport building to foster strong client relationships.
Managing database by maintaining accurate customer records and interactions.
Assisting in creating and distributing quotes for new customers.
Designing and executing local marketing and promotional activities to enhance brand visibility.
Negotiations with customers to secure profitable deals.
Distribution Company, (Ansell, Arkray, JMS, HemoCue)
Sales Manager
SAB Polymer Industries (Pvt.) Ltd.
08.1998 - 07.2005
Company Overview: SAB Polymer producing medical devices, Cannulas, Syringes, IV Sets, blood chamber and IV Chamber for heart and children.
Education
MBA - Master's Degree - Business Administration
Newport's Institute of Communications and Economics
Bachelor of Science - Botany, Zoology and Chemistry
Karachi University
Karachi Pakistan
Medical Assistance (One Year Diploma) - Patient Care
NOVA Szkoła Policealna
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Sales Institute of Management
Skills
B2B sales expertise
Distributor selection and appointment
Engage and manage KOL partnerships
Direct training involvement
Active participation in exhibitions
Medical capital equipment management
Experience in laser-assisted vascular procedures
Experience in minimally invasive spine procedures
Colorectal expertise
Languages
English
Polish
Urdu
Hindi
Arabic
Timeline
Sr. Regional Sales Manager
CoreMedi System
05.2025 - Current
Sr. Regional Sales Manager
Chemence Medical
01.2025 - 04.2025
Global Business Development Manager, Project Coordinator and Team Leader
Lasotronix (Medical Diode Lasers)
05.2017 - 12.2024
Sales Representative
Arjana House
11.2013 - 01.2017
Sales Specialist
Europejskie Biuro Obsługi Cudzoziemców
01.2013 - 10.2013
Sales Manager (Institutional and Pvt. Hospitals / Clinical Business)
S. Ejazuddin & Co (Distributor) JMS, Ansell, Arkray, HemoCue
10.2005 - 11.2010
Sales Manager
SAB Polymer Industries (Pvt.) Ltd.
08.1998 - 07.2005
Medical Assistance (One Year Diploma) - Patient Care
NOVA Szkoła Policealna
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Sales Institute of Management
MBA - Master's Degree - Business Administration
Newport's Institute of Communications and Economics
Bachelor of Science - Botany, Zoology and Chemistry
Karachi University
Disclaimer
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