Barbara Rybicka

• Owned and managed the full sales cycle for enterprise clients, from discovery, through negotiation, and closing.
• Managed the individual pipeline and consistently closed high-value deals across the Retail portfolio (~€12M annual value).
• Built and expanded strategic client relationships, identifying upsell and cross-sell opportunities.
• Applied consultative, value-based selling to align digital solutions with client business goals.
• Managed and developed sales forecasts, collaboratively working with the marketing team to align strategies.
• Collaborated with delivery, product, and technical teams to design tailored solutions.
• Built new business partnerships to drive customer acquisition and generate revenue.
• Negotiated complex commercial agreements with a focus on profitability and long-term value.
• Mentored team members and supported deal strategy to improve win rates.

• Managed and developed a portfolio of mid-market and enterprise clients.
• Led full-cycle sales processes and closed my own pipeline of deals.
• Conducted in-depth discovery and qualification (PPVVC framework).
• Built strategic account plans focused on long-term growth and retention.
• Collaborated cross-functionally to shape tailored client solutions.

• Led a team of Business Development Representatives while actively closing my own deals.
• Owned pipeline generation (inbound and outbound) and conversion strategy.
• Designed account-based sales strategies for key opportunities.
• Managed CRM pipeline and forecasting (HubSpot, or similar tools).
• Improved conversion rates and pipeline quality through structured qualification.

• Owned the full sales cycle: lead generation, qualification, proposal, and negotiation.
• Prepared complex proposals (including RFPs) and consistently exceeded revenue targets.
• Developed tailored strategies for leads, and opportunities.
• Contributed to CRM improvements and cross-team initiatives.
• Represented the company at events and as a public speaker.

Deputy Team Leader – BNP Paribas Securities Services

Warsaw, January 2018 - December 2018
Subject Matter Expert – Citibank

Warsaw, December 2016 - December 2017
Team Leader – Euroclear Bank

MKrakow & Hong - Kong, May 2013 - March, 2016

Applicable for all above: leadership, process optimization, stakeholder management