Product Management, Project Management, Agile, Scrum, Evidence Based Management, Portal Management, Customer Path
- Starting from 2023 managing Product Owners, Developers and Scrum Masters responsible for Buyer Path and Marketing Tools
- Creating Platform Management Team responsible for Home Page, Department Pages and Campaign Landing Pages - cooperation between Marketing Trade Team and Product Team
- Implementing new roadmap and new process flow how to work on Marketing and Commercial initiatives
- Together with my teams worked on:
+ new Product Catalog, + redesign of mobile application,
+ creating Discount Codes solution based on which we created various cross and up sale tools + Canonical Pages (1st phase),
+ Goldmine affiliate program,
+ Ad Service solution to promote offers for sellers,
+ improving RWD on customer path,
+ different sales reusable components like FOMO section, new way to present content, implementing videos, etc.
+ redesigning of home page,
+ and more.
Most important metrics: retention, Average Order Value, Conversion, Micro Conversion, UX metrics, Life Time Value, GMV, Revenue etc.
- Managing all Product Owners in G2A: buyer path, sellers path and marketing tools
- Supporting Agile (Scrum) approach in each product team
- Strong cooperation with Marketing and Commercial Team
- Managing UX: UX Designers, UX Researchers
- Together with my teams worked on:
+ implementing new Cart,
+ redesigning Product Page,
+ implementing recommendation algorithms into bundle solution,
+ implementing and constant improvement of search solution,
+ creating highly effective marketing integration tools,
+ reshaping VAS: Plus solution based on business expectations,
+ creating internal platform to manage all frontend solutions – standardization of components,
+ redesigning dashboard for customers and sellers,
+ and more.
Most important metrics: retention, Average Order Value, Conversion, Micro Conversion, UX metrics, Life Time Value, GMV, Revenue etc.
- Managing Product Owners responsible for Customer Path: Product Page, Cart, Home Page, Bundles (cross sale), Search, etc.
- Co-creating and supporting Agile (Scrum) approach in creating new solutions, building new products
- Strong cooperation with Marketing and Commercial Team
- Improving conversion rate for whole marketplace based on tests, research and data
- Creating first more detailed reports about our clients behavior
Most important metrics: conversion, micro conversion, Average Order Value, Revenue.
- Managing more than 100 Customer Support Specialists from different countries
- Supporting our clients in several languages: English, French, German, Spanish, Portuguese, Russian, Chinese, Japanese
- Helping our customers via several communication channels: live chat, emails, phone
- Organizing work 24/7
- Improving our user experience based on clients feedback – solving source of potential problems before they reach Customer Support in the future
- Creating new tools for Customer Support with dedicated IT Team:
+ creating Support Center: new ticket system, dashboard with analytics, FAQ, articles,
+ creating new Complain Systems: place for Customer and Seller to solve potential product problems.
Most important metrics: CSAT, First Time Resolution, Customer Support Specialist Productivity, % of interactions with clients to all transactions, Time to Respond.
Product Analitics - WitFlow
Professional Agile Leadership - Evidence-Based Management
Professional Agile Leadership I