Borys Schrade
Summary
Digital marketing expert with a strong foundation in web production and SEO, driven by a passion for cutting-edge technologies. Seeking opportunities within a forward-thinking organization. Proficient in leading and collaborating with diverse global teams—both in-person and remotely—while leveraging deep expertise in financial services and internet technologies.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Web Production Manager
Autodesk
01.2018 - Current
- Build and managed a cross-functional team of five producers and design artists, delivering high-quality web projects on time and within budget constraints.
- Elevated overall user satisfaction by proactively addressing customer feedback and implementing website improvements based on their input.
- Supported Web Content creation using various systems, ensuring the websites are user-friendly, visually appealing and optimized for SEO
Web Production Supervisor/Global Web Production
Franklin Templeton Investments
01.2010 - 12.2017
- Oversaw global website content production and SEO, managing technical implementation and local search strategies for 30+ company websites.
- Led a virtual team of Web Content Producers and Publishers across Poland, India, and Germany.
- Managed the UAT phase of the International Website Redesign Project, coordinating testing resources and market-specific business testing.
- Handled Google Analytics/Google Tag Manager, traffic reporting, and act as liaison to the technical team for issue resolution.
Business Analyst/Global Website Management
Franklin Templeton Investments
01.2006 - 01.2010
- Coordinated international website production and direct eBusiness department resources.
- Managed cross-border relationships, business analysis, and website reporting while providing eMarketing consulting.
- Led project management for eBusiness initiatives, including site launches, redesigns, campaigns, and cross-platform projects.
- Responsible for daily maintenance and development of 13 websites across CEEMEA, Western Europe, and Asia, including business case development.
Project Manager/Marketing
Generali Insurance
01.2002 - 01.2006
- Planed, executed, and managed online marketing campaigns and internet projects.
- Oversaw and enhanced the corporate website.
- Conducted marketing analysis, including impact research, data mining, customer satisfaction, and competitor monitoring.
- Contributed to the CEE Marketing Forum, focusing on advertising standards and best practice sharing.
Junior Project Manager
Zurich Insurance Group/Generali Insurance
01.2001 - 01.2002
- Co-developed a pioneering virtual insurance product (household/accident) with full online transaction capability—the first of its kind in the country.
- Managed the website merger from Zurich to Generali.
- Supported the creation and integration of innovative insurance solutions.
eCommerce Specialist
Zurich Insurance Group
01.2000 - 01.2001
- Managed e-business activities for Zurich Group in Poland.
- Executed the Individual Customer Segment strategy and established new online insurance distribution channels.
- Supported insurance agents using the internet for advertising and sales.
- part of a joint financial portal project in Prague, responsible for content creation and reporting.
Product Manager
WEKA Sp. z o.o.
01.1998 - 01.1999
- Conducted quantitative market research.
- Oversaw an external team of authors, editors, and content providers.
- Led product development, budgeting, and strategic planning for new product lines.
- Collaborated with WEKA’s global headquarters in Augsburg, Germany, to refine and launch the product line.
Education
Master of Arts - Neophilological Faculty
University of Warsaw
Warsaw, PolandHigh School Diploma -
XIV LO Im Stanisława Staszica
Warsaw, PolandSkills
- Content management, localization, and editing
- CMS platforms (WordPress, Joomla, AEM, Contentful)
- Project management and team leadership
- Google Analytics and Adobe Analytics
- Technical SEO and Google Search Console
- Google Tag Manager and AdSense
- Agile and Scrum methodologies
- JIRA and SharePoint
- HTML
- Microsoft Office
- Docker
- Advanced Linux
Languages
Polish
Native or Bilingual
English
Full Professional
German
Full Professional
Certification
- Brightedge Certified Professional
- Certified Disciplined Agilist
Timeline
Web Production Manager
Autodesk
01.2018 - Current
Web Production Supervisor/Global Web Production
Franklin Templeton Investments
01.2010 - 12.2017
Business Analyst/Global Website Management
Franklin Templeton Investments
01.2006 - 01.2010
Project Manager/Marketing
Generali Insurance
01.2002 - 01.2006
Junior Project Manager
Zurich Insurance Group/Generali Insurance
01.2001 - 01.2002
eCommerce Specialist
Zurich Insurance Group
01.2000 - 01.2001
Product Manager
WEKA Sp. z o.o.
01.1998 - 01.1999
Master of Arts - Neophilological Faculty
University of Warsaw
High School Diploma -
XIV LO Im Stanisława Staszica
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