Christina Yarmasiuk
Warszawa
Summary
I'm a digital ads specialist with over 4 years of experience. I have expert knowledge in e-commerce, mobile ads, B2B and B2C. I help clients tell their business and service stories, scale, increase brand recognition and revenue. I work with a variety of industries, including financial brokers, real estate, car dealerships, online schools, e-commerce, medical clinics and medical products, online and offline events, NFTs, cryptocurrency, banks and their services, games and much more.
Overview
6
6
years of professional experience
Work History
Senior Ad Operations Specialist
NT Technology
04.2019 - Current
- Keyword research & selling texts and creative ideas development
- Creation and launching of advertising campaigns
- Working with Google Tag Manager, GA4, Yandex Metrika, setting goals
- Optimization and analysis of effectiveness of advertising campaigns
- Full cycle of purchasing traffic from different sources (Google/Yandex network, social networks - Facebook, Instagram, VK, MyTarget, Youtube, ТikTok, Telegram)
- Launching video campaigns
- Monitoring the quality of traffic and tracking of KPIs
- Analysis of advertisements and competitors offers, working approaches identification
- Full cycle of mobile traffic purchasing: launching, managing, optimizing, scaling
- Launching mobile app ads (Google UAC, Facebook, Apple Search, Applovin, Unity, Ironsource, Appnext, Chartboost, AdColony, Airpush)
- Mobile traffic analysis (AppsFlyer, AppMetrika, Adjust & Google Analytics/Firebase, Amplitude, Mixpanel, Tune, Flurry)
- Full cycle of purchasing traffic from different sources (Google, Yandex, Bing, Yahoo networks, social networks - Facebook, Instagram, VK, MyTarget, Youtube, Snapchat, Twitter, TikTok, LinkedIn, OZON, DOOH, partner networks)
- Working with Google Marketing Platform, reporting and analysis in Campaign Manager 360, working with DV360 & Search360. Setting and implementation creatives in DCM, setting goals in DCM.
- Working with third-party analytics: AdRiver, Weborama, Sizmec, etc.
- Working with calltracking systems (Roistat, Callkeeper, Calltouch, Comagic, Mango, Uiscom, etc)
- Full cycle of BrandLift
- Working with e-commerce
- Junior specialists training
- Working with high-budget projects
- Monitoring and planning of budget spending
- Launching worldwide campaigns
- Search for new partners to expand the company's toolset.
- Dealing with complex topics and achieving set KPIs.
- Full cycle of traffic acquisition in teaser networks, optimization for quality traffic and conversions.
- Resolving company issues and optimizing operations.
Commercial Security Specialist
Logistics Center
01.2018 - 01.2019
Manager
Printing House
10.2017 - 12.2017
Education
Bachelor of Science - Commercial Equipment Engineer
Belarusian National Technical University
Belarus, Minsk07.2017
Skills
- Setting up lead forms;
- Configuring audiences and segments;
- Working with tracking system reports;
- Handling large budgets;
- Collaborating with well-known brands;
- Ability to assign tasks to designers;
- Copywriting knowledge;
- A/B testing;
- Communication skills;
- Google Sheets;
- Figma;
- Viewability;
- Building Fraud;
- Brand Safety reports;
- Post-view conversions;
- OKR
Languages
Russian
Native language
English
Intermediate
B1
Polish
Upper intermediate
B2
Timeline
Senior Ad Operations Specialist
NT Technology
04.2019 - Current
Commercial Security Specialist
Logistics Center
01.2018 - 01.2019
Manager
Printing House
10.2017 - 12.2017
Bachelor of Science - Commercial Equipment Engineer
Belarusian National Technical University
Similar Profiles
Emma BrownEmma Brown
Executive Officer to the Deputy Chief Executive at NT Regional Health Services, NT Health, NTGExecutive Officer to the Deputy Chief Executive at NT Regional Health Services, NT Health, NTG
CLIFFORD CHRISTIANAKISCLIFFORD CHRISTIANAKIS
Station Hand at Joseph & Catherine Atkins - Bullo River Station NTStation Hand at Joseph & Catherine Atkins - Bullo River Station NT
Falcon CoryFalcon Cory
Cabinet Maker at AB Kitchens NTCabinet Maker at AB Kitchens NT
Mykhailo IurievMykhailo Iuriev
Back office administrator at BNP ParibasBack office administrator at BNP Paribas
Magdalena MisztalMagdalena Misztal
Head of Finance and Operations / Head of Finance at 10CloudsHead of Finance and Operations / Head of Finance at 10Clouds