CONSTANTIN-ALIN POPESCU
Krakow, Poland
Summary
Visionary Sales & Marketing Executive with over 8+ years of experience driving revenue growth, business expansion, and digital transformation across SaaS, CRM, IoT, and IT industries. Proven track record in leading high-performance teams, executing AI-driven sales strategies, and penetrating new markets, resulting in multi-million-dollar revenue gains. Adept at leveraging automation, data analytics, and predictive insights to optimize sales pipelines and marketing ROI.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Sales & Marketing Executive
Codahead
Krakow
10.2023 - Current
- Built and led a high-performing sales department, driving excellence in sales execution, lead generation, pipeline management, and customer retention, resulting in a 15% boost in overall team productivity while closing high-value deals and managing an existing client portfolio
- Increased Q vs Q sales revenue through the implementation of data-driven lead generation strategies and process optimization, enhancing conversion rates and deal closure efficiency
- Set and exceeded sales goals across multiple projects, driving a 10% increase in sales volume and expanding profit margins by 8% through strategic pricing and market penetration tactics
- Expanded market presence into three new regions, securing high-value clients and contributing to a significant increase in market share and competitive positioning
- Negotiated and closed strategic partnerships, leading to a 10% increase in client acquisition, while building a sustainable pipeline of high-value leads and prospects
- Developed and refined the company’s sales strategies, aligning go-to-market approaches with industry trends and customer needs, ensuring scalable revenue growth
- Oversaw end-to-end marketing operations, driving branding, lead generation, customer engagement, and ROI optimization, aligning marketing strategies with overall business objectives
- Designed and launched innovative, cost-effective marketing campaigns, achieving a 35% increase in website traffic, 16% growth in lead generation, and heightened audience engagement
- Managed and optimized the marketing budget, implementing advanced forecasting, ROI tracking, and spending analysis, ensuring strategic investments that maximized brand visibility and revenue potential
Senior Account Manager/Sales Manager
SALESmanago
Krakow
01.2023 - 09.2023
- Exceeded sales targets by 15% through the strategic implementation of personalized client engagement and targeted upselling techniques
- Developed new strategy for inbound/outbound lead generation campaigns which increased demand, conversion and revenue
- Led a high-performing team of 4 Account Managers, consistently surpassing quarterly sales targets by an average of 10%
- Implemented competitive sales strategies that positioned the company as a market leader, resulting in a significant increase in market penetration
- Identify and pursue new business opportunities within existing accounts, including cross-selling and upselling
- Develop and execute strategic account growth plans to achieve revenue and expansion targets
- Reporting on team performance (leads, pipeline, revenue, certifications)
- Spearheaded the market entry of SALESmanago products into the Middle East and CEE regions
- Negotiated and closed contracts, ensuring profitability with an average margin increase of 10% across all deals
- Coordinate with sales, marketing, and product delivery teams to ensure the delivery of value to clients
Sales and Marketing Manager
Arteria G Partner
Warsaw
03.2022 - 01.2023
- Monitored and optimized the performance of 17 Google Ads Account Strategists, driving a 20% increase in campaign quality and effectiveness
- Implemented and refined SEM, email marketing, social media, and A/B testing strategies for a $32M agency, boosting overall campaign ROI by 15%
- Responsible for productivity and quality of the team - provide coaching feedback sessions, and have weekly one-on-ones with team members to improve performance and quality
- Building a robust brand awareness campaign through highly effective campaigns across Google, FB and CRMs, resulting in new leads that generated over $5 mil between 2022 - 2023
- Identify and create the customer journey aligned to the buyer in order to improve the effectiveness of campaign - increased by 50%
- Work closely with stakeholders for each business to ensure that their expectations are being met & surpassed
- Providing guidance and mentorship in areas including setup, budgeting, optimization, tracking, reporting, testing and quality assurance
- Cooperating closely with our local market teams as well as our creative team to develop, test, and implement different strategies
Account Manager/Marketing Campaign Manager
Arteria G Partner
Warsaw
10.2020 - 03.2022
- Leading data and statistics analysis in order to optimize online advertising campaigns
- Analyzed different metrics to enhance PPC, open rates, ROI and ensure we are leveraging the best offers
- Drive weekly meetings with cross-functional partners including email, social media and affiliate teams
- Encouraging clients to use Google Ads and successful upselling of products
- Creating B2B and B2C marketing campaigns with the aim of acquiring and retaining customers
- Cooperation with employees from different departments in order to prepare solutions for clients and development of their campaigns during customer period care
- Support the acquisition and customer engagement roadmap, helping to improve the performance of digital marketing campaigns
BACK-UP TEAM LEADER
Majorel
Krakow
02.2019 - 09.2020
- Lead and motivate employees to meet and exceed personal targets and team SLA expectations (e.g
- Productivity & quality)
- Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement
- Monitored analytics and created monthly reports on website performance, social media engagement and ROI
- Developed and managed multiple online advertising campaigns including Google Ads, FB/Instagram, LinkedIn to increase lead generation and ROI
- Continuously motivate the team to drive for success in customer satisfaction
MARKETING CAMPAIGN SPECIALIST
Majorel
Krakow
07.2017 - 09.2020
- Provide high quality educative, informative and technical assistance to customers about Google Ads, AdWords Express, Google Analytics, Merchant Center, Google Partners, Google Tag manager
- Assist customers with account optimization through various communication channels including social networks
- Ability to research and develop knowledge of customers products and services
- Collaborate with other departments to resolve customer escalations within agreed timeline
- Meet deadlines with a fast paced environment, participate in on-going product training and process upskilling
- In charge of SRP/CSAT reports and lead
- Organizing meetings in order to improve KPIs
- Managing and leading/coaching the team, distribution of trainings and distributing work among the team
- Sharing the cases, making sure that everything works properly within the team
- Gain an in depth knowledge and understanding of all online advertising services including PPC, Maps, Analytics, Shopping and Search
CUSTOMER SERVICE REPRESENTATIVE
H&M Poland
Warsaw
06.2016 - 10.2016
- Provided online support over the phone and e-mails to H&M customers for online orders, solving delivery problems, refunds and maintenance assistance
- Knowledge of SAP and Cockpit programs
Education
Bachelor - International Relations and European Studies, Political Science
West University of Timișoara
Timișoara07.2017
Political Science - International Relations and European Studies
Cardinal Stefan Wyszyński University
Warsaw10-2016
Political Science - International Relations And European Studies
Cardinal Stefan Wyszyński University
Warsaw09-2015
Skills
- Revenue Growth & Market Expansion Digital Transformation & AI Adoption
- P&L Management & Financial Forecasting
- Strategic Partnerships & Business Development
- Cross-Functional Leadership & Change Management
- Global Go-To-Market Strategy
- Strategic planning
- Team leadership
- Project management
- Stakeholder communication
- Lead generation
- Sales strategy
- Operations management
- Pipeline management
- Negotiation skills
- Time management
- New business development
- Business development and planning
- Sales strategy development
Certification
- Certificate of Participation in International Program of Applied Economics, West University of Timișoara, 06/01/15
- Participating in a Debate about the Functioning of Local Government, West University of Timișoara, 05/01/16
- Google Certifications, 01/01/17 - Present
Languages
Romanian
First Language
English
Proficient (C2)
C2
Polish
Elementary (A2)
A2
Accomplishments
Driving licence A1, AM, B
Hobbies and Interests
- Travelling
- Reading
- Multicultural activities
- Football
Timeline
Sales & Marketing Executive
Codahead
10.2023 - Current
Senior Account Manager/Sales Manager
SALESmanago
01.2023 - 09.2023
Sales and Marketing Manager
Arteria G Partner
03.2022 - 01.2023
Account Manager/Marketing Campaign Manager
Arteria G Partner
10.2020 - 03.2022
BACK-UP TEAM LEADER
Majorel
02.2019 - 09.2020
MARKETING CAMPAIGN SPECIALIST
Majorel
07.2017 - 09.2020
CUSTOMER SERVICE REPRESENTATIVE
H&M Poland
06.2016 - 10.2016
Bachelor - International Relations and European Studies, Political Science
West University of Timișoara
Political Science - International Relations and European Studies
Cardinal Stefan Wyszyński University
Political Science - International Relations And European Studies
Cardinal Stefan Wyszyński University
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