COSTEN MADORO
Łódź
Summary
Detail-oriented team player with strong organizational skills. A creative Marketer and Research Analyst familiar with various data collection methods, paired with strong ethics and outstanding communication abilities. Organized and dependable candidate successful at managing multiple priorities simultaneously with a high degree of accuracy and positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
9
9
years of professional experience
Work History
Market Research Analyst / Online Customer Care
Supabets Gaming Group
Johannesburg
07.2022 - 10.2023
- Monitored and forecasted marketing and sales trends
- Analyzing consumer preferences to determine the potential sales of a gambling products or service
- Analyzed methods of marketing and distribution
- Devising and evaluating methods for data collection
- Gathered data on customers, competitors, and market conditions
- Analyzed and interpreted data from research and presenting findings to Directors
- Leading an Online-Activations & Support team
- Resolving online customers queries through emails, whatsApp and telephonically
- Signing-up, training and providing online support to new customers for online betting.
Customer Care / Market Research Analyst
Supabets Zimbabwe (PTY) Ltd
Harare
12.2015 - 06.2022
- Leading an the market research and Online-Activations & Support teams
- Signing-up, training and providing online customer support to new customers for online betting.
- Monitored and forecasted marketing and sales trends
- Assisted in the drafting of questionnaires, polls, surveys, and other data collection resources
- Researched and Compiled data related to competitors' products such as pricing, sales, and marketing or distribution methodology
- Reported findings, complete with graphs illustrating data and written text explaining complex findings and made recommendations to directors following research findings
- Identified potential new betting products and/or markets through research
- Enhanced market intelligence by conducting thorough research and analysis of industry trends.
- Optimized marketing strategies for increased sales through comprehensive competitor analysis.
Marketing Consultant
Supabets Zimbabwe (PTY)Ltd
02.2015 - 11.2015
- Identifying and crafting main media messages
- Developing strategies and goals
- Executing strategic tasks and monitoring outcomes
- Preparing reports and marketing presentations
- Producing the necessary marketing materials
- Assisting in ongoing marketing campaigns.
Education
Masters Degree in Business and Digital Analytics - Digital Analytics
01.2024
Master of Commerce - Marketing Management
11.2021
Research Topic: investigating Marketing factors that influence customer loyalty in the sports betting industry in South Africa.
Bachelor of Commerce Honours Degree - Marketing Management And Research
11.2014
Skills
- SQL, Power BI, Excel and Tableau
- SPSS
- Analytical Thinking
- Quantitative & Qualitative Research
- Marketing Strategy
- Market Data Collection
- Market Analysis
- Industry Analysis
- Competitive Analysis
- Strategic Planning
- Market research and analytical
- Strong leadership qualities
- Market Data Analytics
Driver License
Code 10 (expiring 2025)
Modules
Marketing Research; Applied Statistics; Business Applications; Critical Thinking; Art of Business Decision Making; Brand management; Financial and Management Accounting; Organisational Behaviour; Consumer Behavior; Service Marketing; Cost Management; New Product Development; Industrial Marketing; International Marketing; Advertising strategies; Relationship Marketing; Strategic Management; International Finance; Distribution Fundamentals; People Care Management; Sales and Market Forecasting; Quality Management; Public relations Management; Marketing Communication; Basics of Communication skills; Macro and Micro Economics; Business Law 1; introduction to Information Technology; Gender studies; Public Relations Management; Marketing Management; International Marketing; Relationship Marketing.
Research
Investigating Marketing Factors that Influence Customer Loyalty in the Sports Betting Industry.
Personal Information
Date of Birth: 01/27/83
Timeline
Market Research Analyst / Online Customer Care - Supabets Gaming Group
07.2022 - 10.2023
Customer Care / Market Research Analyst - Supabets Zimbabwe (PTY) Ltd
12.2015 - 06.2022
Marketing Consultant - Supabets Zimbabwe (PTY)Ltd
02.2015 - 11.2015
University of Łódź - Masters Degree in Business and Digital Analytics, Digital Analytics
University of South Africa - Master of Commerce, Marketing Management
Midlands State University - Bachelor of Commerce Honours Degree, Marketing Management And Research
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