Olá, chamo-me
Cristina Piedade
Cascais
Resumo do currículo
I am an ethical, hard-working, tenacious, results and customer-driven professional with great communication skills, fluent in 3 languages, passionate about healthcare sales development & marketing, very used to being resilient to the dynamic macroeconomic changes, adaptable and capable of managing and coordinating internal and external clients to achieve expected sales targets, through an analytical and soft-skills approach. I have worked since I was 15 and for the last years for the medical device industry, most of which for two American companies, reporting and working closely with Spain. I have been a surgical devices business development specialist, but I have also received specialized training, and done marketing and sales in urology, gynaecology, biopsy, cardiovascular, nephrology, electrophysiology, oncology, paediatrics, anaesthesiology, ultrasound, wound care, sutures, CUSA, energy, patient safety, orthopaedics, among others. In the last few years, I have worked in all hospitals of the Portuguese Health System, negotiating tenders as well as special agreements with administrations, and providing sales and marketing support for surgical devices, as well as representing my companies in industry events. As a sales director, while managing a multidisciplinary team, I have also dedicated myself to organizing marketing events and training specialists, namely on national congresses, symposia, KOL contracts and training center contracts in Portugal. I have a PhD in Organizational and Economic Sociology, a Master's in Human Resource Management and a degree in Marketing Management. Although they may seem different, they all have to do with Organizations and People, which are my passion. I also teach and coordinate a postgraduate course in Health Management at IDEFE Executives Program at the University of Lisbon, on a part-time basis. I recently became certified as a Professional Coach.
Visão geral
41
years of professional experience
11
years of post-secondary education
1
Certification
Experiência profissional
Socime MedicalLinda-a- Pastora
Business Manager
2024.03 - 2025.03 (1 education.year_Label)
Visão geral do trabalho
- Visão Geral da Empresa: Medical Devices – Distributor
- Business management
- KOL Contracts
- Symposiums/workshops/Professionalized training
- Boosted market share by leading new devices and a competitive marketing strategy
- Managed 5 new projects simultaneously
- Management of new Partnership & Proctorship Programs
- Medical Devices – Distributor
- Full Time
BDPorto
Account Manager
2018.12 - 2024.02 (5 education.years_Label & 2 education.months_Label)
Visão geral do trabalho
- Visão Geral da Empresa: Medical Devices Industry
- Responsible for 240 hospitals within Health System sales, marketing actions, OR training and lectures
- Boosted market leadership by leading surgical devices competitive marketing and sales strategies
- Workshop and Congresses management
- KOL's Management
- Medical Devices Industry
- Full Time
C.R. BardLisboa
Surgery Product & Sales Specialist
2008.12 - 2018.01 (9 education.years_Label & 1 education.month_Label)
Visão geral do trabalho
- Visão Geral da Empresa: Medical Devices Industry
- Account Management Cardiology, Electrophysiology, Urology, Gynaecology, Brachytherapy, AWR, General Surgery, Paediatrics, Oncology, Radiology, Biopsy
- Symposium's Management
- Product Launch and Marketing Design
- National Surgery Congresses (APCA/SPCMIN/SPCir) marketing design workshops in: speaker selection, theme selection, new product launches, surgeon's selection and program selection
- International Congresses
- Project Design of 'PRIVATE HEALTH GROUPS KAM'
- Best Account Manager
- Continuous Target achievement
- President's Club Top European
- Marketing Trainings (Europe/USA)
- Hospital administration's negotiation processes
- Portuguese Hernia Training Centers Launch and Marketing Design: ULS Alto Minho, CH Porto, CH Entre Douro e Vouga, ULS Matosinhos, HESE
- European Marketing Projects: Onflex and synthetics evolution
- National proctorship contracts (Phasix, Echo, ST platform, Adhesix, Optifix, 3D Max)
- Local Workshops for surgeon's and nurse's training
- OR training and assistance
- Public Tender Evaluation
- Medical Devices Industry
- Full Time
Teprel, LdaPorto
Sales Director
2007.04 - 2008.12 (1 education.year_Label & 8 education.months_Label)
Visão geral do trabalho
- Visão Geral da Empresa: Medical Devices - Distribution
- Managing a Team of 7 sales reps
- Training, sales & Marketing Actions on equipment and consumables (general surgery, urology, physiotherapy, gynaecology, general consuming)
- Congress Management
- Board member
- Medical Devices - Distribution
- Full Time
C.R. BardLisboa
Sales Representative
1996.12 - 2007.04 (10 education.years_Label & 4 education.months_Label)
Visão geral do trabalho
- Visão Geral da Empresa: Medical Devices Industry
- Medical Devices Industry
- Full Time
Medicinália, S.APorto
Sales representative
1996.04 - 1996.12 (8 education.months_Label)
Visão geral do trabalho
- Visão Geral da Empresa: Medical Devices Distribution
- North Portugal representative for: anaesthesiology, paediatrics, consumables
- Medical Devices Distribution
- Full Time
Hertz Rent-a-CarPorto
Key Account Manager
1994.01 - 1996.01 (2 education.years_Label)
Visão geral do trabalho
- Visão Geral da Empresa: car renting
- Negotiator of Corporate Contracts
- Car renting
- Full Time
Lisboa & Porto
Private Teacher
1984.01 - 1995.01 (11 education.years_Label)
Visão geral do trabalho
- Entrepreneur
- Portuguese, Grammar, Sciences, English, Philosophy, French Private Classes
- Students from 1st to 12th grade
Unifa, S.ALisboa, Portugal
Sales representative
1992.01 - 1994.01 (2 education.years_Label)
Visão geral do trabalho
- Visão Geral da Empresa: Medical Devices Distribution
- Hospital and Caring Homes consumables
- Medical Devices Distribution
Enapor & NorendalPorto
Sales Agent
1987.09 - 1992.01 (4 education.years_Label & 4 education.months_Label)
Visão geral do trabalho
- Visão Geral da Empresa: Textiles, Pre-fabricated houses, winery
- From receptionist to Backoffice assistant and administration's assistant, I became a textile's sales agent for all European countries buyers
- Textiles, Pre-fabricated houses, winery
ParacélsiaLisboa
Receptionist
1987.06 - 1987.09 (3 education.months_Label)
Visão geral do trabalho
- Visão Geral da Empresa: Equipment and Medical Devices
- Welcoming Clients and Telephone Assistant
- Equipment and Medical Devices
Formação académica
ISEG-ULisboaLisboa
PHD from Organizations and Economics Sociology
2018.01 - 2023.01 (5 education.years_Label)
Visão geral da universidade
- Thesis: Hospital in Crisis: A general Surgeon's Ethnography in Portugal
- GPA: Cum Laude
ISEG-ULisboaLisboa
Master from Human Resources Management
2016.01 - 2018.01 (2 education.years_Label)
Visão geral da universidade
GPA: 17/20
FEP – UportoLisboa
Master from Human Resources Management
2015.01 - 2016.01 (1 education.year_Label)
Visão geral da universidade
GPA: 16/20
Universidade da MaiaMaia
Bachelor from Marketing Management
2012.01 - 2015.01 (3 education.years_Label)
Visão geral da universidade
- Best Marketing Management Student 2015
- GPA: 17
Competências
- Resilience: Never give up on the hardest scenarios
- Passion: Passion for people, ethics, product & business development
- Adaptability: Easy adaptable for new scenarios
- Hardworking: Persistent, organized, dedicated and quick
- Teamwork
- Commitment to excellence
- Problem-solving
- Active listening
- Leadership
- Marketing
- Public speaking
- Team leadership and motivation
Certificação
- Spin
- Professional Coach by Training House
- SFDC
Conquistas
- Sales Growth, 1996-2025, Increased sales every year through strategic marketing & Training campaigns.
- Efficiency Enhancement, Socime Medical, Introduction of the specific new product lines on the healthcare system.
- Awards, CR Bard & Becton Dickinson, Best Europe Sales Rep, Best Iberia Sales Rep, Best Portugal Sales Rep, Resiliency Employee.
- Target Achievement, 1998-2022, Target Achievement for multiple years.
- Workshop Organization, Organized 6 successful national healthcare workshops/Congresses per year, positively impacting up to 600 professionals.
Languages
English
French
Portuguese
Spanish
Personalizado
- Sergio Herrera, BD Surgery Sales Director, +34 699092992
- Anna Gonzalez, Former C.R.Bard sales Manager, +34 607935927
- Ivan Tornos, Former C.R.Bard European Vice President, +441293606632
- Edward Zdunek, C.R.Bard radiotherapy USA, +1 630 220 7333
- Luís Filipe Pinheiro, Surgery Former Director C.H.Tondela-Viseu, +351 962741723
- Ramon Gutierrez, Surgery Former Director UCMA Toledo, +34 618626469
- Silvia Neves, Ambulatory Surgery Director UCMA C.H.Porto, +351 917766240
- Gabriel Oliveira, Surgeon at Lusíadas Saúde, EHS fellow and President of SPHPA, +351 913521758
- António Martins, Administration, C.H.Nordeste, +351 969193531
- João Carvalho das Neves, Montepio Foundation Board Member, +351 964030282
- José Luís Reis, Professor at Universidade da Maia, +351 917272415
- João Carvalho, Professor and Coordinator of DSFFJ Project – Universidade da Maia, +351 919712702
- Rita Martins, Professor and Master Tutor, ISEG, U.Lisboa, +351 963789317
- Daniel Seabra Lopes, Professor and PHD Tutor, ISEG, U.Lisboa, dseabralopes@gmail.com
- Maria João Nicolau, Professor at ISEG, U.Lisboa, +351 914081458
- Miguel Guimarães, Ordem dos Médicos, mgdeep@gmail.com
- Bruno Magalhães, Administration, Board Member, CHPorto, +351 918132282
- Cristina Melo, Nurse, OR, CHED Vouga, +351 917369267
- António Noronha, Fidelidade Administration, Board Member, +351 939270044
Interesses
- yoga
- pilates
- mindfulness
- gardening
- pets
Cronologia
Business Manager
Socime Medical
2024.03 - 2025.03 (1 education.year_Label)
Account Manager
BD
2018.12 - 2024.02 (5 education.years_Label & 2 education.months_Label)
ISEG-ULisboa
PHD from Organizations and Economics Sociology
2018.01 - 2023.01 (5 education.years_Label)
ISEG-ULisboa
Master from Human Resources Management
2016.01 - 2018.01 (2 education.years_Label)
FEP – Uporto
Master from Human Resources Management
2015.01 - 2016.01 (1 education.year_Label)
Universidade da Maia
Bachelor from Marketing Management
2012.01 - 2015.01 (3 education.years_Label)
Surgery Product & Sales Specialist
C.R. Bard
2008.12 - 2018.01 (9 education.years_Label & 1 education.month_Label)
Sales Director
Teprel, Lda
2007.04 - 2008.12 (1 education.year_Label & 8 education.months_Label)
Sales Representative
C.R. Bard
1996.12 - 2007.04 (10 education.years_Label & 4 education.months_Label)
Sales representative
Medicinália, S.A
1996.04 - 1996.12 (8 education.months_Label)
Key Account Manager
Hertz Rent-a-Car
1994.01 - 1996.01 (2 education.years_Label)
Sales representative
Unifa, S.A
1992.01 - 1994.01 (2 education.years_Label)
Sales Agent
Enapor & Norendal
1987.09 - 1992.01 (4 education.years_Label & 4 education.months_Label)
Receptionist
Paracélsia
1987.06 - 1987.09 (3 education.months_Label)
Private Teacher
1984.01 - 1995.01 (11 education.years_Label)