Karolina Szumilas Domagalska

Work history

Superbet

12.2021 - 11.2022

Casino Engagement- Gaming platform, B2C, Managing all activities related to product discovery, analysis, brainstorming, prioritization, documentation, and implementation on IOS, Android, Web
Driving product discussions and taking decisions to help meet business objectives
Taking ownership of the user research processes and ensuring the team has a strong understanding of customer motivations, needs, and pain points
Creating and executing a problem-oriented roadmap
Running experiments (A/B tests, fake door, UI validation) based on product discovery, resulting in practical conclusions, and product metric growth
Taking responsibility for setting and tracking KPIs of team performance
Setting the Northstar Metric and success metrics to drive an understanding of product health
Taking ownership of product metrics: return rate, new users per month, number of games played per user, time spent in gaming, revenue, profitability, and market share for Casino
Building a team culture that is outcome-driven, collaborative, proactive, curious, and user-oriented
Leading and mentoring my product team (1:1 sessions, feedback sessions, retros)

Ocado Technology

07.2020 - 11.2021

For 4 products in the Last Mile Delivery Area (same-day delivery): Courier API Route optimization & planning tool Delivery planning tool Mobile app for couriers
Developing & implementing product and market strategy for the same-day delivery processes
Launching new products to market (courier API, Mobile App) and optimizing them according to users' feedback
Evaluating external market opportunities, customer feedback, and current and prospective clients' needs to inform improvements to existing products and new product innovation
Coordinating User Research processes and leading client expectation workshops
Improving product development practices in the department (Empowered Teams)
Communicating information about product initiatives across the company
Writing product stories, creating roadmaps, and release plans, managing the delivery
Collaborating with Engineering to create and execute our Product roadmap
Leading and mentoring my product team (1:1s, retrospectives, problem workshops)
Establishing a strong framework for prioritizing and validating new product features

AkcjaInnowacja.com

08.2017 - 11.2021

Contracts) - Saas, e-commerce, Working closely with the business function (marketing, data & analytics, sales, research, engineering) to ensure cross-functional alignment and delivery of solutions that meet consumer needs and help improve business metrics (ex
MRR, Active users, Return
Rate, CAC)
Helping companies to establish best Product practices through user research, solid design decisions, and efficient processes
Evaluating external market opportunities and customer feedback to inform improvements to existing products and new product innovation
Collecting user insights (qualitative and quantitative) and turning them into actionable knowledge driving company growth
Making critical recommendations to the business based on insights from my analysis- understanding of the company, product, market, and users
Creating and executing product roadmaps, including product strategy, prioritization, and proposals of measurements on how it impacts business growth;
Proposing a variety of creative, out-of-the-box solutions to encountered problems
Encouraging innovation within engineering teams
Developing the whole Go-to-market strategy for new products, working on MVP for new products, overseeing product launch
Mentoring Junior Product Managers, UX/UI Designers, and Product Engineers
Conducting Design Thinking, Lean Startup, and Lean Customer Development processes and workshops

Trans

06.2016 - 09.2018

Eu Platform, Webb app, Owning the Goodloading product (Packaging Optimisation Web App) and optimizing it for conversion and growth
Defining problems and opportunities, improving the customer experience
Owning the product differentiation, pricing, and monetization strategies
Evaluating external market opportunities and customer feedback to inform improvements to existing product features
Owning projects and product features from conception to launch, and evolution after launch
Building, learning, and mentoring my product team (developers, designers, testers
Scrum Master, Marketing Specialist)
Working with data and analytical tools Analytics tools (Hotjar, Google Analytics, Mix
Panel, Delighted, Survey Monkey)
Increasing market share of product in various countries- Poland, Ukraine, Romania
Turkey, Slovakia, Russia
Implementing features that increased acquisition, retention, and engagement

Sii Polska/ Credit Suisse

05.2015 - 05.2016

Med Advice Online

01.2014 - 04.2015