Dagmara Kapella
Summary
Marketing automation specialist & BI Developer bringing +5 years of experience in international corporate environment.
Experienced in:
- supporting in-house Communications Agency through data-driven CRM campaigns execution
- designing interactive Power BI dashboards across different domains: CRM, Finance & People
I work in English, Spanish & Polish.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Client Capabilities Coordinator
McKinsey & Company
Poland
07.2024 - Current
- Delivered end-to-end Power BI dashboard solutions across multiple business domains: budget, experts mapping and recruiting
- Designed & implemented scalable process improvements across multiple service lines using Power BI & Power Automate technology
- End-to-end Community Event organization (logistics, accommodation, communication campaigns)
- Managed the department’s key knowledge assets, including case study libraries, and resource compendiums
Client Activation Data Analyst
McKinsey & Company
Poland
11.2023 - Current
- End-to-end deployment of interactive Power BI Client Activity Dashboard for McKinsey Sector Leaders
- Supported Practice CRM campaigns & coordinated CRM Campaign Pipeline Execution
Senior CRM Analyst
McKinsey & Company
Poland
01.2023 - 08.2023
- Execution of medium to high-level complexity CRM campaigns
- Development & design of Power BI CRM dashboards for McKinsey Partners globally
- Owning CRM strategy optimization plan across multiple regions & sectors, and implementing best practices
- Collaboration with CRM Tech Team to evolve backend architecture and enable more complex event-based campaign scenarios
- Coaching junior colleagues
CRM Analyst
McKinsey & Company
Poland
01.2021 - 12.2022
- Execution of medium to high-level complexity CRM campaigns
- Development & design of Power BI CRM dashboards for CRM Team
- Owning CRM strategy optimization plan across multiple regions & sectors, and implementing best practices
- Salesforce client database management
Junior CRM Analyst
McKinsey & Company
Poland
07.2019 - 12.2020
- Successful execution of simple to medium-level complexity CRM campaigns
- Provided guidance in developing CRM strategy for one-off campaigns
- Salesforce client database management
Education
Bachelor's Degree - Germanic & English studies
Universidad Complutense de Madrid
Madrid06.2014
Skills
- Power BI
- Cvent
- Power Automate
- Salesforce
- Microsoft Excel
Certification
- Power BI + DAX (2025)
- Cvent Certification: Event Management (2025)
- Cvent Certification: Event Marketing Strategy (2025)
- SQL for Data Science (2023)
Languages
Polish
Native or Bilingual
English
Full Professional
Spanish
Full Professional
Timeline
Client Capabilities Coordinator
McKinsey & Company
07.2024 - Current
Client Activation Data Analyst
McKinsey & Company
11.2023 - Current
Senior CRM Analyst
McKinsey & Company
01.2023 - 08.2023
CRM Analyst
McKinsey & Company
01.2021 - 12.2022
Junior CRM Analyst
McKinsey & Company
07.2019 - 12.2020
Bachelor's Degree - Germanic & English studies
Universidad Complutense de Madrid
Recognition Achievements
Best Innovation Award, Overall Winner of Impact 2.0 competition organized across McKinsey & Company centers globally (December 2022)
Privacy Statement
I hereby give consent for my personal data included in my application to be processed for the purposes of the recruitment process under the Personal Data Protection Act as of 29 August 1997, consolidated text: Journal of Laws 2016, item 922 as amended.