Daryna Kalnichenko
Influencer Marketing Manager
Porto
Summary
Marketing specialist with hands-on experience in driving ROI‑positive YouTube and Instagram influencer campaigns across EU and US markets; fluent in data‑driven cost analysis, creator negotiations, and long‑term partnership growth. Experienced in startup environments, including SaaS and DTC e-commerce.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Middle Influencer Marketing Manager
AUTODOC
02.2024 - 01.2025
- Led ROI‑positive YouTube influencer campaigns across EU market.
- Expanded AUTODOC’s influencer footprint to 5+ new EU countries within 6 months.
- Manage and established long-term relationships with content creators.
- Built influencer outreach, onboarding and tracking systems.
- Handled negotiations and deliverables, and developed briefs tailored to campaign goals.
- Monitored KPIs and optimized campaigns based on performance and market trends.
Part-Time Marketing Consultant
Qela
05.2024 - 06.2025
- Set up workflows with a designer and copywriter and launched the startup's social media presence.
- Suggested new content formats to expand reach and boost engagement.
- Led creative direction for paid ads and webinar campaigns.
Social Media & Influencer Marketing Manager
Petcube
01.2022 - 02.2024
- Managed the full workflow for influencers and UGC creators across B2C, e-comm, and US market campaigns, from scouting and negotiation to budget control and performance tracking.
- Built and maintained a partner database and standardized outreach and briefing processes.
- Led the social media presence on Instagram, TikTok, Facebook, and YouTube, to create engaging content and drive organic reach. I was able to increase organic Instagram reach by 360% YoY.
- Built affiliate marketing and influencer-seeding programs from the ground up, owning every stage from prospect discovery to performance analytics.
Affiliate Marketing Manager
Appflame
10.2021 - 12.2021
- Managed affiliate marketing campaigns in collaboration with partners to drive user acquisition and performance growth.
Online Technical Support Representative
Nextiva
12.2019 - 07.2021
- Provided US-based VoIP platform support, resolving technical issues with the product.
Education
Institute of International Relations - International Communications
Taras Shevchenko National University of Kyiv
09.2017 - 06.2021
Skills
- YouTube & Instagram full-cycle campaign management
- Creator sourcing & outreach
- Creative direction and briefing
- Negotiation & partnership growth
- Trend monitoring and content strategy
- Campaign analytics and performance tracking
Timeline
Part-Time Marketing Consultant
Qela
05.2024 - 06.2025
Middle Influencer Marketing Manager
AUTODOC
02.2024 - 01.2025
Social Media & Influencer Marketing Manager
Petcube
01.2022 - 02.2024
Affiliate Marketing Manager
Appflame
10.2021 - 12.2021
Online Technical Support Representative
Nextiva
12.2019 - 07.2021
Institute of International Relations - International Communications
Taras Shevchenko National University of Kyiv
09.2017 - 06.2021
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