Summary
Overview
Work History
Skills
Accomplishments
Languages
References
Websites
Hobbies and Interests
Consent
Timeline
Generic
Dawid Stanecki

Dawid Stanecki

Opole

Summary

Results-driven Sales and Marketing Manager with 15 years of experience in FMCG and IT Tech products and services, excelling in the development and execution of private label and branded product strategies. Demonstrated success in launching market initiatives for ECE international and regional retailers, utilizing a robust 3xWin strategy throughout the sales process. Core competencies include strategic planning, customer relationship management, and comprehensive market analysis, ensuring high productivity and operational efficiency. Committed to leveraging collaborative team dynamics to drive innovative solutions in competitive markets.

Overview

19
19
years of professional experience

Work History

Head of Commercial

Axabee / Itaka Holding
Opole
01.2023 - Current

Company Overview: Axabee is a technology company specializing in innovative software solutions for the travel industry, helping businesses enhance customer experiences and optimize operations.

  • Developed and implemented sales strategies to target potential customers.
  • Conducted market research to understand customer needs and preferences.
  • Coordinated with marketing team to create effective campaigns for products and services.
  • Product development actions to create new products that meet customer demands.
  • Analyzed competitor activities in the market and identified opportunities for growth.
  • Managed a team of sales representatives by providing guidance, training, and support.
  • Organized events such as conferences, exhibitions, seminars. to promote products and services.
  • Evaluated performance metrics to measure success of initiatives taken up by the team.
  • Implemented effective pricing strategies according to industry trends and customer segmentation criteria.
  • Developed partnerships with external organizations for joint promotions and collaborations.
  • Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
  • Led sales planning, sales forecasts development and account management to grow existing accounts and establish new sales accounts.

Head of Commercial ECE

McBride Intersilesia Sp. z o.o
03.2020 - Current

Company Overview: McBride is a leading provider of private label household and professional cleaning products, delivering innovative, high-quality solutions to retail and business customers across Europe and Asia.

  • Managed profit and loss for ECE market PL and branded business.
  • Generated 67 million PLN in revenue across 12 countries.
  • Managing sales, marketing, customer service and technical product department overseeing 9 FTE.
  • Executed commercial strategies aligning with corporate objectives.
  • Executed branded business distribution across RO, HU, BG and Balkans.

Head of Business Development

Hedepy
Prague
07.2022 - 12.2024

Company Overview: Hedepy.cz is an online platform connecting users with licensed therapists, providing accessible and secure online therapy sessions tailored to individual needs.

  • Developed and implemented business development strategies to increase sales revenue.
  • Created presentations and proposals for potential clients outlining the value of services offered.
  • Negotiated contracts with external parties on behalf of the organization.
  • Analyzed customer data to identify trends in consumer behavior and preferences.
  • Organized networking events such as conferences, workshops, seminars and webinars for industry professionals.
  • Identified target markets through demographic analysis of customer data sets.
  • Researched current market conditions, competitor activity, legal issues and regulatory changes that may impact the industry or organization.
  • Developed pricing models based on cost analysis of resources used in producing goods or services.
  • Developed growth plans by identifying key clients, key targets, and priority service lines.

Head of Category Development ECE and DE, Key Account Manager

McBride Intersilesia Sp. z o.o
07.2017 - 03.2020

Company Overview: Household cleaning products

  • Managed client accounts for Auchan Polska, Aldi Polska, and REWE/Penny ECE.
  • Delivered NSV and CGP for the financial year.
  • Enhanced profitability by reducing product complexity and recommending cost-effective solutions.
  • Ensure optimized product costing to enhance profitability.
  • Achieved alignment of forecast accuracy with account targets.
  • Spearheaded development and management of customer joint business plans.
  • Handled management duties for the category department

Head of Category Development ECE

McBride Intersilesia Sp. z o.o
08.2014 - 07.2017

Metsä Tissue is a global leading manufacturer of sustainable tissue and greaseproof paper products, providing innovative hygiene and food packaging solutions for households.

  • Company Overview: Household cleaning products
  • Developed strategic category plans through comprehensive market analysis.
  • Managed NPD project timelines and tasks.
  • Implemented cost-saving and complexity reduction initiatives.
  • Collaborated with JMP, TESCO ECE, Kaufland ECE, LIDL, Netto, Auchan and Aldi.
  • Directed department operations managing three full-time employees.
  • Implemented McBride Group processes in the ECE region.

Product Group Manager EU

Metsa Tissue Sp. z o.o.
01.2009 - 08.2014

Company Overview: Metsä Tissue is a leading manufacturer of sustainable tissue and greaseproof paper products, providing innovative hygiene and food packaging solutions for households

  • Coordinating re-launches of Scandinavian brands in updated portfolio.
  • Quality upgrade, new marketing concept and communication
  • Executed numerous harmonization initiatives across all EU markets.
  • Developed and launched new kitchen towel quality for Aldi in Germany.
  • Built and developed new portfolio for emerging category in Consumer and Away From Home business.
  • Introduced folded towel in a box, sugar cane packaging foil, and easy opening zipper solutions to various regions.

Product Manager CEE

Metsa Tissue Sp. z o.o.
07.2007 - 01.2009
  • Company Overview: Hygienic, table top and baking papers
  • Prepared and coordinated re-launch of brands Lambi, Mola and Tento on ECE market.
  • Quality upgrade, new marketing concept and communication
  • Enhanced profitability of product portfolio by optimizing PL and brand management.
  • Successfully combined product management departments between Poland and Slovakia.

Product Manager Poland

Metsa Tissue Sp. z o.o.
07.2006 - 07.2007
  • Company Overview: Hygienic, table top and baking papers
  • Developing portfolio for branded and private label products.
  • Simplifying product portfolio and complexity reduction program implementation
  • Relaunching new quality and packaging designs for Mola brand, responsible for focus groups in Poland, TV commercial and communication campaign support
  • Overseeing product offerings for major Private Label clients such as TESCO, REAL, Makro C&C, Ruch and Auchan Polska.

Skills

  • Business development and strategy
  • Excellent IT Technology and FMCG experience
  • Comprehensive Online Marketing Management
  • Forecasting and budgeting
  • Product development
  • Market monitoring and analysis
  • Complexity management

Accomplishments

  • Successful Travel tech product portfolio development, branding and launch on EU market - www.resabee.com
  • Successful product launch on EU travel market, AI product 'AI Hotel content builder' an innovative, market-leading solution in the travel industry
  • Acquiring the first 3 strategic Clients in first 12 months from launch of new Travel tech portfolio product on ECE market
  • 16,8 mln EURO revenue in 12 countries with 31 customers
  • Successful concept of 'folded towel in a box' launched on Scandinavian markets.
  • Successful ECO concept 'sugar cane foil and easy opening zippers' launched on Scandinavian markets.
  • New business in RO, HU, BG and Balkans with revenue 1 mln EURO
  • Reached 87% of shelf, 5,2 mln EURO revenue in household category Kaufland ECE
  • Joint project Tesco ECE, concept of 'recycling plastic labels' to gain 15% growth, 1,5 mln EURO revenue

Languages

Polish
First Language
English
Advanced (C1)
C1
German
Elementary (A2)
A2

References

  • Juha Tilli, CEO at Pankaboard, Member Board of Directors at Metsatellisuus Ry, see linkedin
  • Gerd Scharfenstein, Vice President Product development at Metsä Tissue, gerd.scharfenstein@metsa.com
  • Markus Reivala, Vice President Global Offering at Metsä Tissue, markus.reivala@metsa.com
  • Antto Shemeikka, Sales Director at ABB Sweden, see linked profile
  • Arkadiusz Żurek, Research & Development Director at NeuroSpace, see linkedin
  • Artur Golonka, New Business Development Director at McBride, artur.golonka@mcbride.eu
  • Roland Wendt, Business Unit Director Unit Dose EU at McBride, roland.wendt@mcbride.eu

Hobbies and Interests

  • Aquascaping
  • CrossFit
  • Bushcraft

Consent

Wyrażam zgodę na przetwarzanie moich danych osobowych dla potrzeb niezbędnych do realizacji procesu rekrutacji zgodnie z Rozporządzeniem Parlamentu Europejskiego i Rady (UE) 2016/679 z dnia 27 kwietnia 2016 r. w sprawie ochrony osób fizycznych w związku z przetwarzaniem danych osobowych i w sprawie swobodnego przepływu takich danych oraz uchylenia dyrektywy 95/46/WE (RODO).

Timeline

Head of Commercial

Axabee / Itaka Holding
01.2023 - Current

Head of Business Development

Hedepy
07.2022 - 12.2024

Head of Commercial ECE

McBride Intersilesia Sp. z o.o
03.2020 - Current

Head of Category Development ECE and DE, Key Account Manager

McBride Intersilesia Sp. z o.o
07.2017 - 03.2020

Head of Category Development ECE

McBride Intersilesia Sp. z o.o
08.2014 - 07.2017

Product Group Manager EU

Metsa Tissue Sp. z o.o.
01.2009 - 08.2014

Product Manager CEE

Metsa Tissue Sp. z o.o.
07.2007 - 01.2009

Product Manager Poland

Metsa Tissue Sp. z o.o.
07.2006 - 07.2007
Dawid Stanecki