Diana Belova
Kraków
Summary
User-focused and results-driven UX/UI & Product Designer with 4+ years of experience delivering intuitive, high-performing B2B and B2C platforms. Skilled at balancing user needs with business goals, I’ve led the design of complex, scalable products from concept to launch — including three end-to-end platforms from scratch. My work consistently drives results, with product interfaces achieving up to 2.5× higher CVRs than industry benchmarks. I thrive in agile, cross-functional teams (including Ukrainian-speaking developers), and bring a collaborative approach to stakeholder communication, rapid iteration, and decision-making. Proficient in Design Thinking, prototyping, design systems, CMS, analytics, and educated in the front-end tools (HTML, CSS, JS, SQL).
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior UX/UI & Product Designer
SearchSmartly
04.2022 - Current
- Led UX/UI design for 4 platforms (3 from scratch) in B2B and B2C settings, working in agile teams.
- Designed client-facing API Management and Usage Tracking interfaces, supporting audit and compliance needs.
- Contributed to product documentation.
- Collaborated with a Ukrainian-speaking development team in a fully remote environment.
- Delivered modular, user-tested designs achieving 2.5x higher conversion rates than industry norms.
- Produced full UX artifacts including user flows, user personas, wireframes, and high-fidelity prototypes.
- Conducted competitive/market analysis to identify audience segments and develop user journeys that reflect the needs and pain points of those segments.
- Collaborated directly with stakeholders to gather and validate requirements.
- Created 1400+ Jira tickets across UI/UX design, development handoff, and admin workflows.
- Designed CMS-based B2B site; set up tracking (GTM) and analytics (GA4, HotJar, Mixpanel).
- Queried SQL databases to inform product and design decisions and validate feature impact.
- Ran user testing sessions, created interactive prototypes, and animated assets for product pitches and marketing.
- Facilitated Scrum ceremonies and project delivery, acting as Project Manager for 2 years.
UX/UI Designer, Strategic Analyst
Commeta.io
03.2021 - 11.2021
- Built a content management system interface for admins to control and review user content.
- Designed elements of the MVP interface and marketing materials for the social media startup.
- Led beta testing phase; supported early growth to first 100+ users.
UX/UI Designer, Brand Developer
SSE Riga Jobguide Project
01.2021 - 06.2021
- Co-created startup MVP, defining product UX and visual brand.
- MVP presentation praised by investors for usability and clear UX pitch.
UX/UI Designer
Independent Project – Psychotherapist Website
10.2020 - 12.2020
- Conducted user research and designed a digital interface supporting therapy booking and payment processes.
- Collaborated with developer on UI implementation and testing.
Education
Bachelor of Information Resources Management - Information Technology
Belarusian State University
Minsk06-2022
UX/UI Design – Research & Interface Design -
UX Kingdom
07-2022
UX/UI Design -
DesignSpot (EPAM)
Minsk05-2019
UX/UI Conference -
UXUICONF
02-2025
Business Economics -
Stockholm School of Economics in Riga
Riga06-2021
Skills
- User-centred design (UCD), UX strategy, interaction design, responsive UI
- Design systems, atomic design, accessibility
- Rapid prototyping & wireframing (Figma, Pen & Paper, Adobe CC, Miro)
- Animation (Aninix, Adobe After Effects)
- Creating UX artifacts (user personas, journey mapping, user flows, information architecture, service blueprint)
- B2B & B2C web app design, admin & CMS interfaces, design for conversion
- Analytics (GA4, Mixpanel, HotJar, GTM, SQL (DBeaver)
- Dev hand-off, writing tickets
- Product strategy, roadmapping, backlog prioritisation, MVP definition
- Agile & Scrum practices (Jira, Notion, Confluence, Kanban), scrum facilitation
- HTML, CSS, JavaScript (basic), C# (basic), Java (basic), developer collaboration, CMS
- Strong stakeholder communication, prioritisation, and cross-functional collaboration
- Mentorship & knowledge sharing
- Empathy, team and user advocacy, and curiosity
Certification
- UX/UI Design - Research & Interface Design, Training Institute, 2022-01-01
- UX/UI Design, Another Training Institute, 2020-01-01
- UX/UI Conference, Conference Name, 2021-01-01
- Business Economics, Business School, 2019-01-01
Languages
English
Advanced (C1)
Russian
Bilingual or Proficient (C2)
Polish
Elementary (A2)
Timeline
Senior UX/UI & Product Designer
SearchSmartly
04.2022 - Current
UX/UI Designer, Strategic Analyst
Commeta.io
03.2021 - 11.2021
UX/UI Designer, Brand Developer
SSE Riga Jobguide Project
01.2021 - 06.2021
UX/UI Designer
Independent Project – Psychotherapist Website
10.2020 - 12.2020
Bachelor of Information Resources Management - Information Technology
Belarusian State University
UX/UI Design – Research & Interface Design -
UX Kingdom
UX/UI Design -
DesignSpot (EPAM)
UX/UI Conference -
UXUICONF
Business Economics -
Stockholm School of Economics in Riga
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