Diana Haichenia

• Conducted competitor analysis using tools such as SWOT analysis, Porter's Five Forces, and benchmarking to identify market trends, strengths, and weaknesses, informing strategic decision-making and guiding the development of more effective marketing and business strategies.
• Analyzed and optimized sales channels, ensuring effective distribution and revenue growth.
• Created advertising campaigns, including content strategies and promotional materials to maximize reach and engagement.

• Developed and delivered 50+ individualized learning plans to 15+ students, incorporating specific grammar, vocabulary, and writing exercises.
• Managed a freelance tutoring business, overseeing financial planning, budgeting, and expense tracking.
• Created 50+ personalized lesson materials covering grammar, vocabulary, speaking, and writing exercises, highlighting curriculum development skills.
• Expanded student base through self-marketing, utilizing referrals and online platforms to grow clientele, demonstrating initiative and marketing abilities.
• Quickly adapted teaching methods based on student feedback and unexpected learning challenges, demonstrating adaptability and resourcefulness.

• Analyzed 15 sales reports using Excel to identify key market trends and customer preferences, informing marketing initiatives.

• Contributed to the development and execution of 2 marketing campaigns, gaining experience in supporting marketing efforts, and collaborating effectively with the marketing team.

• Provided data-driven insights that contributed to a 7% improvement in sales performance by conducting trend analysis, customer segmentation, and SWOT analysis.

• Worked with HR team to coordinate company events.