Diana Yasynska

• Budget management from $300,000 to $500,000 per month
• Average ROI per month is 8-10%
• Manage 700 articles (1200-1500 active campaigns)
• Implementation of a comprehensive strategy that meets the company's marketing goals
• Campaign launch and optimization: Setting up and optimizing campaigns for maximum efficiency (target audience, selecting the ad format, and event)
• Experience to rules management (start/stop, bid/cost cap, budget)
• Campaign scaling: Scaling successful campaigns while maintaining profitability and efficiency
• Analyze campaign data to identify areas that led to an increase in overall effectiveness
• Results analysis: Evaluating campaign performance using key metrics for improvement (CTR, CPC, CPM, ROAS)
• Partnered with developers to improve the app for tracking, automating and managing ad campaigns in Meta Ads Manager.

Technical skills:

• Knowledge of data analysis tools such as Google Analytics
• Knowledge of and compliance with advertising regulations and policies Meta
• Experience in tracking competitors actions through the Meta Advertising Library and Spy Tools
• Expertise in utilizing APIs/platforms for tracking, automating and managing ad campaigns in Meta Ads Manager
• Experience to rules management (start/stop, bid/cost cap, budget)
• Experience develop LALs audience.

Creativity:

Partnered with a designer to create and enhance advertising creatives, resulting in a 50% increase in CTR

Implement a new approach to develop creatives for ad campaigns, which increased the CTR by 30%, stayed compliant with all advertising regulations and policies.

• Budget management from $100,000 to $200,000 per month
• Average ROI per month is 5%
• Manage 300 articles (500-800 active campaigns)
• Implementation of a comprehensive strategy that meets the company's marketing goals
• Campaign launch and optimization: Setting up and optimizing campaigns for maximum efficiency (target audience, selecting the ad format, and event)
• Results analysis: Evaluating campaign performance using key metrics for improvement (CTR, CPC, CPM, ROAS).

Technical skills:

• Experience in tracking competitors actions through the Meta Advertising Library
• Knowledge of and compliance with advertising regulations and policies Meta
• Experience of use APIs/platforms for tracking, automating and managing ad campaigns in Meta Ads Manager.

Creativity:

• Creating creatives and headlines that attract the attention of the target audience and motivate them to action.

• Management of 10 publics on Instagram and Facebook, total subscribers of 3 million users
• Average Impressions per month - 2.089.330.200
• Average engagement per month - 134.553.556 users
• Engagement Rate per month - 6.4%
• Created and published content on a public Facebook page that went viral and received over 20 million views, likes - 425.221, shares - 412 613, and comments - 25,000
• Development and implementation of a content strategy for public pages
• This includes developing content topics and formats, as well as scheduling content publication
• Create and publish content that will attract attention and engage users
• This includes finding relevant and interesting content, as well as writing and editing content that will match the interests of the target audience
• Search and publish relevant and interesting content
• Analysis of content effectiveness
• This includes tracking engagement metrics such as views, likes, comments, and shares
• Managed a team of content managers responsible for searching and approving content for public pages on Instagram and Facebook.

Technical skills:

• Managed a team of content managers
• Developed and implemented rules for searching for content that could be viral.

Creativity:

• Developed a content rules, which helped increase the efficiency of content search
• Conducted training for content managers on searching for viral content, which led to an increase in the number of viral content
• Successfully led a team of content managers that achieved an increase in engagement in public pages.