Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Hi, I’m

Diana Małyszko

Senior Marketing Specialist
Wroclaw

Summary

Dynamic marketing and SEO professional with a proven track record at Dr.Max, enhancing brand visibility and market position through expert keyword optimization, content strategy, and market analysis. Skilled in Google Analytics and project management, demonstrating exceptional attention to detail and the ability to thrive under pressure. Collaborated effectively across teams to drive successful rebranding initiatives and digital campaigns.

Overview

8
years of professional experience
3
Certifications
3
Languages

Work History

Dr.Max

Senior Marketing Specialist
01.2019 - Current

Job overview

  • Implemented numerous pharmacy rebranding plans,
  • Conducted analysis and reacted to changes in the market and competition,
  • Prepared, controlled and manage marketing budgets,
  • Supported Employer Branding projects by creating content for the company's internal social media channels/website/newsletter,
  • Collaborated with external partners - advertising agencies / media / graphic designers,
  • Managed complex Agile and Waterfall projects
  • Organized events and conferences with the Dr.Max Health Association.

Hanana Events

SEO Specialist
01.2023 - Current

Job overview

  • Performed keyword research and analysis
  • Optimized website content, meta tags, headings, and images for targeted keywords
  • Audited websites and content
  • tracked and analyzed website performance using tools like Google Analytics, Google Search Console, and other SEO analytics platforms.

Kantar Media

Live Footage Specialist
01.2016 - 01.2018

Job overview

  • Audited football matches in UEFA Champions League, UEFA Europa League, EURO
  • Reviewed and assessed correctness of transmission and reporting errors,
  • Monitored advertisements and commercial activity,
  • Created and edited databases,
  • Managed advertising events including reviewing and archiving

Education

Wroclaw University of Economics
Wroclaw, Poland

Master of Arts from Economy
04.2001

University Overview

Skills

MS Office / Google Workspace

Certification

Course: Brand strategy design (by Marketing Communication Academy)

Interests

Powerlifting and martial arts

Nutrition/Dietetics

Skiing

Timeline

SEO Specialist
Hanana Events
01.2023 - Current

Google Analytics Certifications

01-2023

Course: Brand management and marketing communication (by Atrium)

02-2021

Course: Brand strategy design (by Marketing Communication Academy)

01-2021
Senior Marketing Specialist
Dr.Max
01.2019 - Current
Live Footage Specialist
Kantar Media
01.2016 - 01.2018
Wroclaw University of Economics
Master of Arts from Economy
04.2001
Diana MałyszkoSenior Marketing Specialist