ELA WATSON
Marketing Professional
Warsaw
Summary
Driven and results-oriented professional with over 20 years of experience in sales, marketing, communications, event and project management. Skilled at delivering exceptional customer satisfaction, fostering strong relationships, and collaborating with diverse teams in international settings.
Overview
25
25
years of professional experience
2
2
Languages
Work History
Marketing Manager
Muse Event Management
07.2023 - Current
- Lead the rebranding of the company website to enhance user experience and brand consistency.
- Manage social media accounts and create content to boost brand visibility and engagement.
- Assist with event preparations, ensuring seamless execution.
- Collaborate with the team to generate creative event concepts and marketing campaigns.
- Generate new client leads and build strong relationships, driving event growth.
Marketing and Communications Manager, Europe
Kannaway Europe
08.2017 - 06.2023
- Co-directed the development and execution of comprehensive marketing strategies in collaboration with cross-functional teams.
- Managed all aspects of internal and external communications across diverse media channels.
- Oversaw the creation and publication of content for social media platforms to enhance brand presence.
- Planned and executed European events, collaborating with partners to deliver immersive and impactful brand experiences.
- Ensured consistent implementation of brand standards and compliance with marketing regulations across all media and product labeling.
- Led the development, localization, and production of marketing collateral and product packaging in 10+ European languages.
- Clutivated and maintained strong relationships with key stakeholers, driving alignment and engagement across projects.
Marketing Manager, Poland
PRO
10.2015 - 07.2017
- Co-created and Implemented marketing, communications, and PR strategies.
- Developed content for various social media platforms.
- Designed and produced promotional marketing materials.
Marketing and Communications Manager, Poland
MonaVie Europe Services
05.2010 - 08.2015
- Executed marketing, communications, PR and promotional strategies tailored to the Polish market.
- Managed all aspects of internal and external communications to ensure consistent messaging.
- Managed content creation and uploading across social media channels
- Crafted and updated marketing materials.
- Established and nurtured relationships with prominent Polish sports celebrities to enhance brand visibility.
- Led the organization of local events while providing strategic support to international event teams.
- Served as the primary liaison for prestigious international distributors, ensuring seamless collaboration and alignment.
General Manager
Regus Business Centre
02.2006 - 04.2010
- Directed sales operations across 2–3 business centers, assuming full P&L responsibility and driving revenue growth.
- Provided coaching and mentorship to new sales employees across Europe, aligning team performance with business goals.
- Led the recruitment, training, and development of staff in assigned business centres in Poland, establishing a strong foundation for success.
- Represented the company in Polish media, enhancing brand awareness and credibility.
- Built and maintained strong relationships with prospective and existing clients, ensuring sustained business growth.
- Proactively generated new business opportunities, achieving and surpassing sales targets.
Sales and Product Executive
Regus Business Centre
01.2005 - 01.2006
Customer Service Representative
Regus Business Centre
01.2000 - 12.2004
Education
Postgraduate Studies - Public Relations
Warsaw University
01.2002 - 1 2003
Master's degree - International Relations
Warsaw University, Faculty of Journalism and Political Science
01.2002 - 1 2004
Bachelor's degree - Social and Political Education
Warsaw Pedagogical School
01.1997 - 1 2000
Skills
Execution of sales and marketing strategies
Social media marketing and content strategy
Event management
Communication
Relationship management
Adaptability and Multitasking
Interpersonal and cross-cultural communication
Attention to detail and organization
Professional Development
- NEXT MBA - Marketing Director Course with Philip Kotler - online - ongoing
- Sales Effectiveness Trainings in Amsterdam, Copenhagen, Prague, Dallas - 2005 - 2009
- Sales Coaching Training in Paris - 2007
Timeline
Marketing Manager
Muse Event Management
07.2023 - Current
Marketing and Communications Manager, Europe
Kannaway Europe
08.2017 - 06.2023
Marketing Manager, Poland
PRO
10.2015 - 07.2017
Marketing and Communications Manager, Poland
MonaVie Europe Services
05.2010 - 08.2015
General Manager
Regus Business Centre
02.2006 - 04.2010
Sales and Product Executive
Regus Business Centre
01.2005 - 01.2006
Postgraduate Studies - Public Relations
Warsaw University
01.2002 - 1 2003
Master's degree - International Relations
Warsaw University, Faculty of Journalism and Political Science
01.2002 - 1 2004
Customer Service Representative
Regus Business Centre
01.2000 - 12.2004
Bachelor's degree - Social and Political Education
Warsaw Pedagogical School
01.1997 - 1 2000
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