Evgenia Galadiy
Kyiv
Summary
Multifaceted Digital Content with 8 years of experience writing, editing and researching broad range of content. Knowledgeable in online content design, project coordination, user experience improvement and configuration management. Recognized for mentoring staff in best practices of writing, grammar and style. Proficient in Profitero, Office suite, visual content design and search optimization.
Overview
9
9
years of professional experience
1
1
Certification
Work History
User Experience Development Specialist
Beiersdorf
02.2023 - Current
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Optimized partners website performance for improved customer experience and higher conversion rates.
- Analyzed web analytics data to identify trends and make data-driven decisions for marketing initiatives.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
- Worked closely with design team to create visually appealing graphics that complemented written content.
- Utilized analytics and site metrics to determine areas of improvement.
- Conducted regular content audits to identify gaps and redundancies of content.
Content Manager/Email Marketing Account Manager
ANC Pharmacy
12.2019 - 02.2023
- Increased email open rates by developing attention-grabbing subject lines and engaging content.
- Enhanced customer retention through targeted email marketing campaigns for specific audience segments.
- Optimized email deliverability by closely monitoring bounce rates, unsubscribes, and spam complaints.
- Collaborated with creative team to design visually appealing email templates that improved user experience.
- Implemented A/B testing for subject lines, copy, and layout to continuously improve campaign performance.
- Analyzed campaign data to identify trends and opportunities for improvement in future initiatives.
- Developed comprehensive email marketing strategies tailored to each product's unique goals and objectives.
- Coordinated with content writers to ensure consistent messaging across all channels within a given campaign.
- Monitored industry trends and best practices to keep clients informed and maintain cutting-edge campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Digital Content Manager
Sisters.com.ua
03.2016 - 11.2017
- Increased website traffic by optimizing SEO and implementing effective content strategies.
- Streamlined content management processes for enhanced efficiency and faster publishing times.
- Improved user engagement with interactive digital content, including videos, infographics, and quizzes.
- Enhanced brand visibility through the development of compelling social media campaigns.
- Analyzed web analytics data to make informed decisions on content creation and optimization efforts.
- Conducted keyword research to inform targeted SEO-driven content creation efforts.
Advertising Manager
Zdorova Voda
09.2014 - 03.2017
- Boosted brand awareness by creating and executing innovative marketing campaigns.
- Developed advertising strategies for improved product visibility and increased sales.
- Managed cross-functional teams for efficient project completion and timely delivery of ad campaigns.
- Analyzed market trends to identify new opportunities and adjust advertising plans accordingly.
- Maintained strong relationships with clients, ensuring satisfaction through regular communication and progress updates.
- Conducted market research to inform data-driven decision-making in the development of targeted ad campaigns.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
Education
Master - Intellectual Property
Pryazovskyi State Technical University (PSTU)
Mariupol07.2015
Bachelor - Greek Philology
Mariupol State Humanitarian University
Mariupol06.2009
Skills
- Managing Programs
- Administering Social Media Accounts
- Advertising Campaigns
- Email Marketing
- Developing Presentation
- Google Analytics
- Visual Design
- SEO Best Practices
- Digital Content Development
- Strategic Marketing
- Seasonal Campaigns
- Market Trend Analysis
Accomplishments
- Successfully developed clients email database, achieving remarkable growth from 0 to 100,000 emails
- Implemented strategic initiatives and engagement campaigns that effectively attracted, captured, and retained a substantial audience, significantly expanding the reach and impact of the company's communication channels.
- Establishing content for one of Ukraine's largest pharmacy websites, featuring an extensive catalog of over 30,000 Stock Keeping Units (SKUs).
- Reduced the annual budget for content design by 30% and cut the budget for content copywriting by 80%.
- Improved the content presence on partner websites, experiencing a growth from 3.7% to 64% over a one-year period.
Certification
- Content Marketing Business Growth wContent Marketing + AI
- Content Marketing (HubSpot Academy)
- Email Marketing (WebPromo Experts)
- Google Analytics
- Social Media Marketing (SendPulse)
Timeline
User Experience Development Specialist
Beiersdorf
02.2023 - Current
Content Manager/Email Marketing Account Manager
ANC Pharmacy
12.2019 - 02.2023
Digital Content Manager
Sisters.com.ua
03.2016 - 11.2017
Advertising Manager
Zdorova Voda
09.2014 - 03.2017
Master - Intellectual Property
Pryazovskyi State Technical University (PSTU)
Bachelor - Greek Philology
Mariupol State Humanitarian University
- Content Marketing Business Growth wContent Marketing + AI
- Content Marketing (HubSpot Academy)
- Email Marketing (WebPromo Experts)
- Google Analytics
- Social Media Marketing (SendPulse)
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