Ewelina Cha
Warszawa
Summary
Passionate advocate for sustainability and the circular economy with a postgraduate degree in Sustainable Development for Business and Climate Transformation (ESG). Over 15 years of experience in product management, business development, and training delivery. Expertise in developing go-to-market strategies, conducting market research and delivering customer insights, while fostering cross-functional collaboration and building partnerships. Skilled in integrating sustainability principles into business strategies to drive innovation and value creation.
Overview
22
22
years of professional experience
Work History
Product Strategy Director
Proteon Pharmaceuticals
01.2020 - 12.2024
- Developed a go-to-market roadmap
- Led market research projects and managed the market research vendor
- Conducted in-depth discovery interviews with clients and key opinion leaders to gather customer insights, identify purchase drivers and define market segments
- Led country prioritization efforts to identify and select future markets
Product Manager
Proteon Pharmaceuticals
04.2018 - 12.2019
- Defined product strategy and unique selling propositions
- Analyzed target market needs and trends to identify key growth drivers
- Created and conducted market research interviews with key opinion leaders
- Conducted market segmentation and defined product options suitable for client profiles
- Created a set of tools for the sales team, including PPT presentations, case studies, brochures, sales aids, FAQs, and a benefit calculator
- Defined core documents to promote product efficacy, safety, and broader value claims
- Developed and conducted product training for internal sales teams and partners
Product Manager
Avanir Pharmaceuticals
12.2016 - 01.2018
- Developed strategy and tactics for a neuroscience medication for the Long-Term Care channel
- Led development for new marketing assets in line with the brand strategy
- Worked across the teams to develop and execute marketing programs and materials
- Obtained in-depth customer insights through primary and secondary market research
- Built the first strategic marketing plan for the LTC channel
- Developed and launched a core tool for the LTC sales team, improving communication among stakeholders and facilitating new patient onboarding
- Received multiple recognitions from marketing and cross-functional peers
Senior Neuroscience Area Manager, Long Term Care
Avanir Pharmaceuticals
09.2013 - 11.2016
- Managed multi-level accounts within the Long-Term Care environment
- Consistently ranked in the top 20% of the sales team, increasing territory performance significantly year over year
- Promoted to Senior Neuroscience Area Manager in 2016
- Selected for the Marketing Advisory Board
Senior Specialty Account Representative
Merck Pharmaceuticals
11.2005 - 08.2013
- Successfully launched a new psychiatry medication in the San Francisco Bay Area
- Achieved President’s Club in 2012 with 80% growth over the previous year; ranked #10 out of 300 reps nationwide
- 82% increase in 2023; ranked #9 out of 300 reps nationwide (Q1 & Q2)
- Nominated as a Point Representative for the Change Agent Network in the West Region
- Awarded 'District Sales Representative of the Year' in 2007
Sales Specialist
Yellowpages.com
02.2005 - 08.2005
- Won 1st place in a 2-month long sales contest among 60 reps
Business Lecturer
St. Theresa International College
08.2003 - 06.2004
- Taught business courses such as Business Management and Consumer Behavior
District Manager
Workservice
08.2002 - 08.2003
- Built, motivated, and led a team of 5 employees
- Received 'Award for the Best Managed District'
Education
Postgraduate studies - Sustainable Development for Business and Climate Transformation ESG
Akademia Leona Kozminskiego
06.2024
Master of Business Administration -
University of California, Davis, Graduate School of Management
09.2011
Master of Science - Marketing Management
Polytechnic of Czestochowa
06.2003
Skills
- Brand strategy
- Data analytics
- Partnership development
- GTM development
Consent
Wyrażam zgodę na przetwarzanie moich danych osobowych w celu prowadzenia rekrutacji na aplikowane przeze mnie stanowisko.
Languages
Polish
Native language
English
Proficient
C2
Timeline
Product Strategy Director
Proteon Pharmaceuticals
01.2020 - 12.2024
Product Manager
Proteon Pharmaceuticals
04.2018 - 12.2019
Product Manager
Avanir Pharmaceuticals
12.2016 - 01.2018
Senior Neuroscience Area Manager, Long Term Care
Avanir Pharmaceuticals
09.2013 - 11.2016
Senior Specialty Account Representative
Merck Pharmaceuticals
11.2005 - 08.2013
Sales Specialist
Yellowpages.com
02.2005 - 08.2005
Business Lecturer
St. Theresa International College
08.2003 - 06.2004
District Manager
Workservice
08.2002 - 08.2003
Master of Business Administration -
University of California, Davis, Graduate School of Management
Master of Science - Marketing Management
Polytechnic of Czestochowa
Postgraduate studies - Sustainable Development for Business and Climate Transformation ESG
Akademia Leona Kozminskiego
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