EWELINA ZABOROWSKA
Warsaw,select your state
Summary
Digital product owner and AI transformation leader with over 10 years of experience in delivering digital products and omnichannel engagement solutions across various industries, including pharmaceuticals and retail banking. Proven track record in leading end-to-end product development for AI-driven commercial solutions, from strategy to MVP delivery and scaling in international markets. Currently managing omnichannel personalization and AI engagement products at Sanofi, focusing on next best channel and content strategies. Expertise in agile delivery, stakeholder management, and cross-functional collaboration with diverse teams.
Overview
18
18
years of professional experience
Work History
Insight & Analytics Team Coordinator
SANOFI
10.2025 - Current
- Assisted in managing an international team of 8 members focused on business analytics and data management projects.
- Coordinated efforts between local business teams and global analytics and engineering departments.
- Supported initiatives for digital transformation and AI adoption across Central and South European markets as product owner of key AI projects.
Omnichannel Orchestration Lead
SANOFI
09.2024 - 09.2025
- Product Owner and Business Owner for AI-driven omnichannel engagement solutions supporting commercial teams across Europe.
- Led development of AI-powered products including Next Best Channel, Next Best Content, Personalized Customer Journeys, AI Insight Generators, and AI Assistant for Sales Representatives.
- Owned product roadmap, backlog prioritization, requirements gathering, and Agile delivery coordination.
- Collaborated with business, engineering, data science, legal, and external partners to deliver scalable AI solutions.
- Led rollout of the global “Turing” AI personalization program recognized at Davos 2025, monitoring adoption, KPIs, and user feedback.
- Led Customer Engagement Framework development from concept and MVP to validation and scaling across Europe
Advanced Analytics Lead CSE
SANOFI
09.2021 - 08.2024
- Act as Product Owner for advanced analytics and AI-driven solutions supporting commercial and marketing transformation initiatives.
- Owned customer engagement and personalization products, including segmentation solutions and marketing mix modeling capabilities, from requirements gathering to delivery and business adoption.
- Led development of forecasting and scenario simulation products, managing stakeholder expectations, backlog priorities, and cross-functional collaboration with business and technical teams..
Data Science Manager
HAVAS GROUP
06.2020 - 08.2021
- Led delivery of advanced analytics and machine learning solutions supporting marketing and customer engagement optimization.
- Managed analytical projects for international clients across multiple industries.
- Coordinated collaboration between business stakeholders and technical teams.
- Delivered predictive models, attribution frameworks, segmentation solutions, and campaign optimization initiatives.
from Junior to Head of Data Science
PUBLICIS MEDIA
Warsaw, Poland
05.2008 - 05.2020
- Built and led data science initiatives supporting media effectiveness and customer analytics programs. Managed delivery of AI and analytics projects focused on personalization, attribution, and forecasting.
- Collaborated with commercial, media, and technical teams to implement data-driven transformation initiatives.
Education
MBA – Digital Transformation -
Warsaw University of Technology Business School
01.2022
AI in Business -
Warsaw University of Technology Business School
01.2022
Postgraduate Studies - Data Science: Algorithms & Applications
Warsaw University of Technology
01.2018
MSc - Applied Mathematics
AGH University of Science and Technology
01.2008
Skills
- Product Ownership
- Digital Product Development
- Agile, Scrum, Backlog Management, Product Roadmaps
- Requirements Gathering
- MVP Delivery
- Stakeholder Management
- User Adoption, KPI Monitoring
- Experimentation, AI-driven Personalization
- Project management
- Data analysis
- Stakeholder engagement
- Process optimization
- Agile methodologies
- Machine learning
- AI product development
- Predictive modeling
- Data visualization
- Cross-functional collaboration
- Requirement gathering
- Deadline management
- Risk assessment
- Time planning
- Agile methodology
- Project management tools
- Effective communication
- Active listening
- People Management
Custom Section
- Data Science Summit 2020 – ML applications in commercial campaign optimization
- IAB Forum 2016 & 2018 – Attribution modeling using machine learning methods
- Polish Analytics Summit 2017
Websites, Portfolios and Profiles
[add LinkedIn URL]
Languages
English
Advanced
C1
Timeline
Insight & Analytics Team Coordinator
SANOFI
10.2025 - Current
Omnichannel Orchestration Lead
SANOFI
09.2024 - 09.2025
Advanced Analytics Lead CSE
SANOFI
09.2021 - 08.2024
Data Science Manager
HAVAS GROUP
06.2020 - 08.2021
from Junior to Head of Data Science
PUBLICIS MEDIA
05.2008 - 05.2020
MBA – Digital Transformation -
Warsaw University of Technology Business School
AI in Business -
Warsaw University of Technology Business School
Postgraduate Studies - Data Science: Algorithms & Applications
Warsaw University of Technology
MSc - Applied Mathematics
AGH University of Science and Technology