Florian Droit

- Adopted SEO strategies that supported +22% CVR, +42% organic search clicks.
- Incorporated emerging SEO trends, algorithm updates, and AI technologies to ensure a competitive advantage.
- Managed KPI : Traffic, rankings, Revenue, CTR, and CVR to guide content team and SEO decision-making.
- Oversaw the planning, creation, and publication of websites, landing pages, and content, in coordination with project roadmaps.
- CRO : A/B testing
- Identified and resolved technical SEO issues
- Collaborated Digital PR to support link-building initiatives
- Managed a team of content writer, training and performance monitoring and keep them updated on the latest SEO on-page trends.

- Tools : SF - Ahref - Semrush - Clearscope - GSC - GA - Sisense - JIRA

- Created 400+ engaging SEO-optimized articles per quarter based on last SEO and copywriting trends. Managed editorial planning.
- Developed brand voice and editorial guidelines across our websites.
- Led training sessions to the content team, boosting their skills in SEO

- Keyword clustering, semantic and competitive audits

- Wrote SEO-optimized content aligned with search intent across various industries and sites (articles, landing pages, product descriptions...)

- Adapted tone and style to different audiences, platforms, and marketing goals following the latest SEO best practices

Outreach and coordination for prevention workshops at public events. On-site management of prevention agents. Educational interventions in high schools on addiction awareness.

Sales assistant in a store.

Door-to-door salesperson for Nice-Matin with daily targets.