Gamze Comert Puchala

• Crafting external/internal articles and content (SEO).
• Crafting messages, reminders, and presentations for the internal audience (Excel, PowerPoint).
• Building internal comms strategy.
• Created quarterly and monthly presentations.

• Writing articles on music, cinema TV, and literature.

• Coordinated the publishing activities
• Wrote articles for the website and the social media
• Co-managed the project- updating the microcopy of the sustainability microsite
• Leveraged SEO expertise to optimise content and improve search landing results. ((A/B testing, SEO, UX writing principles)
• Analysed audience engagement and monitored trends to increase organic growth.
• Generated reports detailing content performance metrics and presented actionable solutions for areas in need of improvement.
• Evaluated content for style and tone, working to align brand messaging across platforms.

Tools: Coogle search console, adobe analytics, Searchmetrics, Semrush, lira, Confluence

(UK market - IT, finance, and quant roles)

• Increased the efficiency of the process by taking ownership of searching, sceening and presenting the candidates.
• Shortlisted o Sourced candidates via different channels.
• Built a strong quant pipeline.

• Started as Talent Sourcing Specialist but during the last 6 months, I covered the end-to-end recruitment process for their Scandinavian business.
• Sourced for candidates using different channels and conducted full-screen phone interviews, (medical, marketing, sales and IT roles)
• Built a strong pipeline of candidates and provided market intelligence

Tools: Linkedin recruiter search, Boolean strings, Taleo

• Sustained communications and assisted projects
• Managed multiple stakeholders from different countries
• Coordinated the scheduling of meetings and calls

• Translated the content on the website from English to Turkish.
• Optimized the content.

• Started as an assistant to the Marketing Director but I continued working as a Content Editor
• Proofread, edited and translated the texts for the guides and handbooks.
• Suggested ideas for creative and engaging social media posts.
• Followed brand imaging guidelines and created content to align with brand vision.
• Coordinated logistics for trade shows and exhibitions.
• Generated compelling content for marketing materials, boosting audience interest.
• Cooperated with Graphic Designers, Agencies, Print, and Media houses to create/publish marketing materials.