Girts Ginters

Develop and drive Confectionary Category strategy and growth in Baltics.

Develop and implement category and brand strategies at the retailers. And custom made projects as well.

Analyze external and internal data, building planogram guidance, and coordinating the development of key insights and research, identifying opportunities.

Meetings with retailers and distributor representatives.

Close cooperation with both internal and external stakeholders.

Drive profitable growth for the category through creating strategic category plans, implementing annual category business plans and integrating these plans into channel plans.

Set direction, provide categories innovation and activation and manage local mix.

Category activation & Budget management.

Category & Channel development, marketing (BTL) management in Baltics in Foods category

Collaborated with key stakeholders to facilitate delivery and compliance with company and project targets and needs.

Sourced vendors, built relationships, and negotiated prices.

Solved diverse supply chain problems involving numerous sources, logistics, and scheduling factors.

Managing export department.
Managing marketing activities for export markets.
Developing cooperation with existing and potential customers.
Managing agreements.
Market research.
Managing logistics.
Managing cooperation with government agency to participate in export
development program.

Developing sales of COLOR EXPERT concept in Belarussia, Ukraine and
Kazakhstan through KA and dealers.

Cooperation with existing and potential customers.
Supervising sales representative in Belarussia.
Managing agreements.
Market research.

Developing sales of STANLEY, DEWALT, BISON, HG brands through KA
and dealers.
Developing and coordinating marketing activities.
Supervising sales representative in Lithuania.
Managing agreements.
Market research.
Budgeting.

Lead Tools and Small Hardware Category in Retail Chain with 9 stores.

Manage assortment, pricing, merchandising, sales, profit,
inventory level.

Manage agreements with suppliers, to get
best terms for company.
Manage in store marketing activities like campaigns, demo days.