Hande Gulsen

• Conducted in-depth market analysis and customer surveys to identify market potential and inform marketing strategies
• Developed comprehensive product specifications and managed product roadmaps, ensuring key milestones were achieved
• Coordinated Go-To-Market documentation and supported smooth product launches, contributing to global I&R strategies
• Collaborated with Operations and Commercial team Leads to align on ROI objectives and address customer satisfaction
• Partnered with the Commercial team on sales campaigns, enhancing product visibility and client engagement.

Clients: Unilever (UK and Ireland markets)

• Designed data setups based on client needs, ensuring accurate and relevant data delivery
• Allocated operational costs and translated client requirements to technical teams
• Validated data setup changes, supporting the smooth implementation of projects and product launches.

Clients: Reckitt Benckiser, Mondelez, Coca Cola

• Designed product specifications and facilitated feasibility studies for global data setups
• Worked with technical teams to translate client needs and developed custom and syndicated reports
• Supported product launches and coordinated with international clients on marketing strategies.

Clients: BAT, Unilever, Nestle

• Developed Go-To-Market strategies for various projects, ensuring successful product launches
• Prepared KPI analysis and strategic reports for global clients, enhancing client engagement and satisfaction.