Hanna Frankowska
Gdynia,22
Summary
Reliable team member with strong communication skills ande ability to adjust work for various environments. Handles modifications, requests and feedback from colleagues, clients and vendors in efficient manner, understanding needs of all parties involved. Flexible in adapting work style to fit different projects and juggling multiple assignments within tight deadlines.
Overview
18
18
years of professional experience
1
1
Certification
Work History
CEO & Founder
LOFRO CITY
05.2021 - Current
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
Product Manager
STRAUMANN
01.2017 - 05.2021
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Coordinated design meetings and decisions with internal departments and teams.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Liaised with clients to better understand business needs and current market landscape.
- Monitored market trends and competitor performance to update promotional strategies.
Atlantis’ Product and Marketing Specialist
Dentsply-IH, Poland
03.2010 - 01.2015
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Updated customer database and generated lists and counts for direct marketing projects.
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
- Refined product positioning based on customer feedback, resulting in increased sales conversions.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Implementing and running marketing roadshows
- Co-ordinating technical courses for clients including preparation of materials
- Delivering internal training for sales team
- Launch product range and bring to market + gap/market analysis
Knowledge Management and Marketing Specialist
Straumann/Schlamberger Sp. Z O.o., Poland
01.2009 - 01.2010
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Planned marketing initiatives and leveraged referral networks to promote business development.
Sales Representative
Nobel Biocare Polska Sp. Z O.o., Poland
01.2006 - 11.2008
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Generated new leads through networking and attending industry events.
- Developed and delivered engaging sales presentations to convey product benefits.
Education
Postgraduate Studies - Management And Marketing
Warsaw Business School SGH
Warsaw, Poland2013
Masters in Public Heath - Faculty of Dental Techniques
Medical University
Łódź 2007
Bachelor’s Degree in ‘Dental Techniques’, - Department of Dentistry
Medical University of Gdansk
Gdansk, Poland2005
Skills
Effective Decision Making
Operational Excellence
Customer Focus
Strategic Visioning
Relationship and Team Building
Certification
- Professional negotiation techniques -Nobel Biocare
- Effective sales techniques Training - Dentsply
- Content Marketing in the social media age -
• Building your brand and positioning in the dental implant
market; -
• Entrepreneurship: long-term strategies in business (3 courses
from beginner to advanced)
• Effective sales techniques -Dentsply
• Various product knowledge trainings (Sweden/Germany/Switzerland - Straumann
Languages
Polish
Native language
English
Advanced
C1
Italian
Beginner
A1
Timeline
CEO & Founder
LOFRO CITY
05.2021 - Current
Product Manager
STRAUMANN
01.2017 - 05.2021
Atlantis’ Product and Marketing Specialist
Dentsply-IH, Poland
03.2010 - 01.2015
Knowledge Management and Marketing Specialist
Straumann/Schlamberger Sp. Z O.o., Poland
01.2009 - 01.2010
Sales Representative
Nobel Biocare Polska Sp. Z O.o., Poland
01.2006 - 11.2008
Postgraduate Studies - Management And Marketing
Warsaw Business School SGH
Masters in Public Heath - Faculty of Dental Techniques
Medical University
Bachelor’s Degree in ‘Dental Techniques’, - Department of Dentistry
Medical University of Gdansk
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