Hi, I’m
Hanna Kalicińska
Summary
Product Marketing Manager with 11 years of experience in insurtech and B2B/B2C finance sectors, specializing in launching physical and digital products (web, mobile), building strategic go-to-market campaigns and creating a clear value proposition. I develop and implement products - from MVP to scaling - with an emphasis on user needs analysis, UX, and conversion and customer satisfaction (NPS) optimization. I have experience in working in an international environment, Agile/Scrum methods, and cooperation with development, operational and sales teams. Strongly analytical approach, great work organization and focus on business and user value.
Overview
14
years of professional experience
5
Certification
Work History
Société Générale Assurances
Product Manager
11.2020 - Current
Job overview
- Conducting B2B2C product development projects - from needs analysis to implementation
- Designing UX processes and optimizing service channels
- Creating a roadmap, backlog and managing project teams
- Data analysis, KPIs and recommendations for optimizing digital products
- Conducting market, competition, user feedback analyses and recommending changes to products
- Creating business requirements, implementing new functionalities and improvements
- Leading the development and execution of effective launch
- Achievements - Trilateral cooperation with the Bank and a large Retail chain
Europe Group
Business Product Manager
09.2014 - 11.2020
Job overview
- Leading projects of digitization of the offer and automation of sales channels
- Building product communication and launch support
- Creating product and sales models (B2B/B2B2C)
- Managing product implementations and innovations
- Responsibility for sales campaigns and partner support activities
- Achievement: increase in adoption of the service via strategic partnership with Orange, launching mobile app Screenity
Europe Group
Product Development Specialist
04.2013 - 08.2014
Job overview
- Co-creation of product documentation and online sales processes
- Participation in tender projects and new B2B business models
Europe Group
Customer Service Specialist
06.2011 - 03.2013
Job overview
- Analysis of customer feedback and implementation of UX improvements
- Support launches e-document solutions and electronic processes
Education
University of Wroclaw
Master's degree from Psychology, specialization: Adult Education
01.2011
Skills
- Analysis of customer needs
- User research
- Behavioral data analysis
- Product marketing strategy
- Quarterly roadmaps
- Product creation
- Product development
- Roadmap management
- Backlog management
- Prioritization (RICE, MoSCoW)
- User story design
- Cooperation with development teams
- Cooperation with design teams
- KPI reporting
- NPS analysis
- Conversion analysis
- Retention analysis
- Product workshops
- Interdepartmental cooperation
- Agile methodology
- Scrum methodology
- GOTM campaign planning
- Cross-functional relationship building
- Independent work style
- Pro-active work style
- Project-based work style
- Partnership-based work style
- Agile work style
- Coaching
- Sales skills
- Creative skills
- Analytical skills
- Quality orientation
- Detail orientation
- Communication skills
- Storytelling skills
Certification
- Resolving conflict with mediation, 2024-01-01
- Design Thinking, 2023-01-01
- Customer Experience Management, 2022-01-01
- Professional Scrum with UX, 2021-01-01
- Neuromarketing, 2021-01-01
- Product Manager for Insurance, 2017-01-01
Languages
Polish
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Beginner (A1)
Work Style
independent, pro-active, project-based, partnership-based, agile
Communication
Great communication and storytelling in the 'gotomarket' environment
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionPaid time offPaid sick leaveInterests
Gardening
Fashion
True crime
Flowers
Dance
Timeline
Product Manager
Société Générale Assurances
11.2020 - Current
Business Product Manager
Europe Group
09.2014 - 11.2020
Product Development Specialist
Europe Group
04.2013 - 08.2014
Customer Service Specialist
Europe Group
06.2011 - 03.2013
University of Wroclaw
Master's degree from Psychology, specialization: Adult Education
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