Years of professional experience
Igor Pulkach
E-commerce Project Manager
Warsaw
Summary
Tech-savvy e-commerce professional with diverse experience in integrated marketing, testing, web optimization, search engine optimization, PPC and branding. Strong analytical background and strategic planning skills. International job experience. Dedicated, ambitious with a strong drive for continuous development, committed to contributing to and growing with a visionary team.
Overview
8
8
5
5
Languages
6
6
Years of post-secondary education
5
5
Experience in countires
Work History
Leading E-commerce Specialist & PM
Inter Versicherungsgruppe (Insurance)
09.2023 - 12.2024
- Planned & led the strategic development and growth of the e-commerce segment, playing a pivotal role in shaping the company's digital transformation and market positioning.
- Spearheaded the company’s rebranding initiative, taking charge of the creation of a new design, UX/UI for the revamped website, and enhancing the lead generation funnel and sales processes, resulting in an extra 30% increase in sales.
- Managed multi-channel digital marketing campaigns, including Google Ads, email marketing, affiliation networks, and webinars, with a focus on direct sales and building a robust clients & leads internal database.
- Drove innovation in e-commerce development, consistently generating and implementing new ideas to outperform competitors in a fast-paced, dynamic market.
- Oversaw security compliance and optimization efforts, ensuring adherence to strict EU regulations and industry standards to safeguard data and operational integrity.
- Performed detailed market analysis and budget planning, aligning digital initiatives with broader business objectives to ensure optimal resource allocation and long-term strategic success.
Digital Marketer & Analyst
CEWE Stiftung & Co. KGaA
04.2022 - 08.2023
- Influenced Digital Marketing Strategy & Planning for three corporate brands (B2C & B2B) across diverse channels including Google Networks, Bing, Meta Platforms, content marketing, and affiliation networks, driving brand visibility, engagement and sales.
- Strategically allocated budgets across campaigns to maximize cost-efficiency and sales growth, ensuring optimal resource distribution to drive results.
- Developed comprehensive digital marketing strategies and media plans, aligned with corporate goals to boost campaign effectiveness and drive measurable outcomes.
- Analyzed performance metrics using advanced tools like Google Analytics, Adobe Analytics, and IBM, ensuring real-time data-driven decision-making for continuous improvement.
- Calculated and reported on key performance indicators, including ROAS & ROI, presenting insights and actionable recommendations to the Board for strategic decision-making.
- Optimized matrix of digital campaigns and channels, Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Built long-term relationships with key industry influencers through regular engagement on social media platforms.
- Enhanced inbound sales models through targeted UI/UX improvements and customer lifetime value (CLV) strategies, contributing to higher customer retention and satisfaction.
- Ensured cohesive branding across all platforms, overseeing verbal and graphical communication strategies and ensuring consistent functionality across WWW, Android, and iOS applications.
E-commerce Manager (Product Owner)
Aldico LLC
12.2020 - 12.2021
- Managed Sales Strategy for products in Health Supplements & Beauty categories, overseeing the product matrix to drive revenue growth and market penetration.
- Led full-cycle product development initiatives from elaboration of concept to launch, applying data-driven insights to ensure market relevance and customer demand.
- Conducted comprehensive market analysis and benchmarking, identifying niche opportunities and emerging trends to guide product positioning and development.
- Mitigated financial risk by conducting thorough risk assessments of new products projects, successfully preventing economic losses and negative NPV initiatives.
- Led projects in IT and Web Design domains with agile approach, ensuring alignment of technical deliverables with project goals.
- Spearheaded SMM branding and sales strategy as Product Owner on Meta Platforms, ensuring cohesive brand communication and market engagement across social channels (including collaboration with influencers)
- Continuously scouted market trends and innovations, resulting in the successful launch of a new product that became a key revenue driver and one of the company’s top-performing cash cows.
Business Development Manager
Armtek
11.2018 - 01.2020
- Designed and implemented a comprehensive marketing strategy for the company's digital transformation in B2B e-commerce, focusing on the most cost-effective channels.
- Led projects to overhaul the company's digital infrastructure, including UI/UX enhancements and web & landing pages optimization. Ensured adherence to Google Hummingbird and industry-leading best practices to boost search engine visibility and user experience.
- Structured a dynamic media plan template and managed Google Ads campaigns, consistently achieving and exceeding key performance indicators in CTR, CR, and ROAS.
- Developed a robust social media marketing strategy, coordinating relevant scopes of work across platforms to strengthen brand visibility and engagement in the B2B space.
- Successfully managed the project within budget constraints, ensuring optimal use of resources while delivering high-impact results and aligning digital marketing efforts with broader business objectives.
Assistant, Later International Dept. Specialist
Ankor Group
08.2014 - 02.2018
- Analyzed commercial real estate market trends and presented strategic insights & recommendations to managers based on the needs
- Collaborated with teams to engage international investors and managed multilingual corporate catalogs and online portfolios
- Conducted return on investment projects analysis and assisted in negotiations with international partners and investors during business events
- Handled branding and segmentation of commercial offers, managed catalog portrayals, and tracked market trends. Conducted multilingual presentations, assisted in negotiations, and administered portfolios while also translating content for the company’s website and catalog
Education
Master of Science - International Business
University of Bradford
Bradford, UK 09.2011 - 11.2013
Master of Science - Business Administration And Management
Kozminski University
Warsaw, Poland 10.2010 - 11.2012
Bachelor of Arts - Marketing
Kozminski University
Warsaw, Poland 10.2008 - 10.2010
Skills
Jira, Asana, Confluence, WordPress CMS, HTML, Cyber Security
undefinedLanguages
English
French
Polish
Russian
German
Timeline
Leading E-commerce Specialist & PM
Inter Versicherungsgruppe (Insurance)
09.2023 - 12.2024
Digital Marketer & Analyst
CEWE Stiftung & Co. KGaA
04.2022 - 08.2023
E-commerce Manager (Product Owner)
Aldico LLC
12.2020 - 12.2021
Business Development Manager
Armtek
11.2018 - 01.2020
Assistant, Later International Dept. Specialist
Ankor Group
08.2014 - 02.2018
Master of Science - International Business
University of Bradford
09.2011 - 11.2013
Master of Science - Business Administration And Management
Kozminski University
10.2010 - 11.2012
Bachelor of Arts - Marketing
Kozminski University
10.2008 - 10.2010
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