Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Igor Smolny

Igor Smolny

E-commerce - Sales & Marketing
Wroclaw

Summary

With 10+ years of experience in e-commerce, I've led top-spending marketing teams and top-performing sales divisions across Europe. Enhancing presence in over 13 markets. Expert in driving market entry and growth, building and leading diverse teams, and collaborating effectively with product development teams.

Overview

10
10
years of professional experience

Work History

Head of Market Development

GLAMI
03.2022 - Current
  • Oversaw operations in 13 European markets. Enhancing regional market penetration and revenue.
  • Generated monthly revenues €2.000.000+. Demonstrating exceptional growth.
  • Monitored sales performance metrics, identifying areas for improvement and driving necessary adjustments to meet goals. 50+ B2B partners acquired monthly.
  • Built constructive relationships, collaborating with other marketing teams, sales enablement groups, marketplace partners and business leaders to develop cohesive marketing strategies and drive growth.
  • Directed a diverse sales team of 30+ people spread across Europe. Streamlined sales processes to improve efficiency and increase revenue generation capabilities.

CEO

Stileo.it
06.2021 - Current
  • Developed key operational initiatives to drive and maintain substantial business growth. Double-digit percentage growth.
  • Enhanced the organizational structure by reallocating resources and redefining roles, leading to greater efficiency in a company with over 40 employees
  • Managed cross-functional teams, including Marketing, Analysis, Sales, Content, Product, and HR.
  • Successfully navigated the company through the M&A process with GLAMI.

Performance Marketing Manager

Stileo
07.2016 - 06.2021
  • Drove a strong yearly growth rate of 50% on average over the last five years through active leadership
  • Effectively managed a 7-figure budget, achieving goals for spending efficiency and ROAS
  • Led marketing activities on different platforms, including Meta, Google, RTB, Criteo, Tabloo, Bing
  • Established Social Media, Content Marketing, and Brand strategy.

Performance Marketing Specialist

Domodi
08.2015 - 06.2016
  • Developed innovative campaigns for the largest fashion Facebook Fanpages in Poland
  • Managed monthly budgets exceeding 1.000.000 PLN.
  • Followed all company policies and procedures to deliver quality work.


Marketing Intern

Credit Agricole
03.2015 - 05.2015
  • Collaborated with team members to help expand marketing channels.
  • Conducted market research to identify target audiences and optimize marketing efforts.
  • Measured and reported results of marketing initiatives.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.

Marketing Intern

Deloitte
09.2014 - 11.2014
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
  • Prepared persuasive sales and marketing presentation materials to engage clients.
  • Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
  • Provided administrative support to the marketing team by maintaining databases, tracking projects progress, scheduling meetings.

Education

BBA - Economics

Wroclaw University of Economic And Business
Wroclaw, Poland
04.2001 -

Postgraduate Certificate -

Akademia Psychologii Przywództwa
Warsaw, Poland
04.2001 -

Skills

CRM Management

Channel Management

PPC advertising

Data-driven decision-making

Key Account Management

Web Analytics

Sales Presentations

Decision-Making

MS Office Suite

Languages

Polish
Native language
English
Advanced
C1

Timeline

Head of Market Development

GLAMI
03.2022 - Current

CEO

Stileo.it
06.2021 - Current

Performance Marketing Manager

Stileo
07.2016 - 06.2021

Performance Marketing Specialist

Domodi
08.2015 - 06.2016

Marketing Intern

Credit Agricole
03.2015 - 05.2015

Marketing Intern

Deloitte
09.2014 - 11.2014

BBA - Economics

Wroclaw University of Economic And Business
04.2001 -

Postgraduate Certificate -

Akademia Psychologii Przywództwa
04.2001 -

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Igor SmolnyE-commerce - Sales & Marketing