Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Irina Fedarava

Influencer Marteting Lead
Wroclaw

Summary

I started working in influencer marketing five years ago and progressed from an Influencer Marketing Manager to Head of Influencer Marketing Production. Thanks to this experience, I have a deep understanding of the industry: on one hand, how to build strong relationships with influencers and foster brand loyalty; and on the other, how to develop effective strategies and achieve positive ROI.

I have led influencer campaigns in over 30 countries worldwide (from Japan to Latin America) and worked with major brands across Gaming, FMCG, Fintech, Health, Beauty, Fashion, Retail, and more. Over 90% of the campaigns I developed achieved or exceeded projected results.

In my approach to influencer marketing, I focus on combining high-quality creative content, accurate forecasting, and the effective delivery of business outcomes. I would be happy to share my experience and collaborate.

Overview

5
5
years of professional experience
1
1
Certification
3
3
Languages

Work History

Head of Production

HypeFactory
02.2023 - 12.2023
  • Supervised and controlled advertising campaigns with a total monthly budget of up to $1 million
  • Trained and educated team leads
  • Developed and pitched complicated influencer marketing strategies and researches for the key clients
  • Participated in developing and implementing the workflow of IM department
  • Contributed to the development of a strategic plan for business growth and expansion the agency

(Senior) Team Lead

HypeFactory
10.2019 - 02.2023
  • Supervised up to 10 campaigns monthly (
  • Elaborated up to 10 influencer marketing strategies and creative concepts monthly
  • Participating in developing agency's software and analytical tools
  • Developed ongoing analytical tasks (competitors analysis, market researches, trends, reports)
  • Managed and mentored a team of influencer marketing specialists
  • Conducted regular performance evaluations for staff members
  • Built strong and reliable partnership with key clients

Influencer Marketing Manager

HypeFactory
04.2019 - 10.2019
  • Launched integrations with over 40 influencers monthly
  • Searched for influencers based on audience relevance, engagement rates and brand fit
  • Negotiated prices, terms and briefs
  • Controlled content creations, deadlines, launches, results and KPIs
  • Developed and maintained long-term relationships with key influencers and talent agencies
  • Signed up new talents to the in-house talent roaster

Influencer Marketing Manager

Zorka.Mobi
10.2018 - 04.2019

See above

Education

Bachelor - International Relations

Belarusian State University
Minsk
09.2017 - 06.2017

Skills

  • Performance Marketing

  • Brand Awareness

  • Influencer Marketing strategy

  • Creative Strategy

  • Brand Strategy

  • Market research

  • Competitors and trends analysis

  • Project Management

  • Team building and leadership

  • Data analysis

Certification

Fashion Marketing and PR UAL

Timeline

Fashion Marketing and PR UAL

12-2024

Head of Production

HypeFactory
02.2023 - 12.2023

(Senior) Team Lead

HypeFactory
10.2019 - 02.2023

Influencer Marketing Manager

HypeFactory
04.2019 - 10.2019

Influencer Marketing Manager

Zorka.Mobi
10.2018 - 04.2019

Bachelor - International Relations

Belarusian State University
09.2017 - 06.2017
Irina FedaravaInfluencer Marteting Lead