Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Iryna O.

Marketing Specialist
Madrid

Summary

Digital marketing specialist who loves creating high-impact, data-informed content that grows businesses. Established success in SEO-optimized content creation, video marketing, and lead generation, converting insights into audience engagement and revenue. Ahead of trends always, crafts strategies that not only boost visibility but build long-term brand credibility as well.

Overview

5
5
years of professional experience
2025
2025
years of post-secondary education
2
2
Certifications
4
4
Languages

Work History

Content Manager

Netrocket
04.2024 - 03.2025
  • Optimized SEO content strategy, leading to an ~50% increase in organic traffic and a 25% boost in lead generation by refining ICPfocused content and improving search visibility.
  • Developed high-impact video scripts and content, driving a ~35% increase in views and significantly improving audience engagement across YouTube and social media.
  • Implemented a cross-platform content strategy, contributing to an ~40% increase in brand awareness and expanding audience reach on YouTube, Instagram, and TikTok.
  • Created compelling service and local pages, case studies and blog posts, resulting in a ~30% uptick in website traffic and a 20% lift in conversion rates by reinforcing brand credibility and authority.
  • Continuously refined content performance through competitor research and data analysis, ensuring sustainable audience growth and engagement.
  • Leveraged AI-driven tools for content creation and optimization, streamlining production processes and enhancing overall content performance.

Marketing Development Representative

Agile Engine
01.2022 - 03.2024
  • Fueled lead generation, boosting outbound leads by 45%+ through sharp outreach and nurturing strategies.
  • Crafted targeted marketing campaigns, leveraging market insights to drive 30% higher engagement and accelerate conversions.
  • Optimized cold outreach, lifting prospect response rates by 25% and shortening the sales cycle.
  • Teamed up with global marketing team and stakeholders to refine messaging, increasing MQL-to-SQL conversion by 20%.
  • Consistently outperformed KPIs, delivering high-quality leads and measurable revenue impact.

Business Development Director | Account Manager

YoterUp
12.2019 - 11.2021
  • Promoted from Account Manager to Business Development Director for driving revenue growth and optimizing campaign performance.
  • Managed high-budget CPI, CPA, and CPL campaigns, increasing ROI by over 30% and boosting conversion rates by approximately 25%.
  • Expanded global traffic sources, leading to a 40% increase in active advertisers and securing high-value partnerships.
  • Led cross-functional teams to align affiliate and account management efforts, reducing acquisition costs by around 20%.
  • Implemented data-driven cost accounting strategies, ensuring accurate financial tracking and optimizing budget allocation.

Education

Data Analytics -

Ironhack

Associate Bachelor's Degree - Architecture and Interior Design

Chernivtsi Polytechnic College

Skills

SEO

Content Marketing

Video Production

Social Media Strategy

Creative Writing

ICP-focused content creation

Lead Generation

Market & Competitor Analysis

Ahrefs

Semrush

Wordpress

Capcut

Mojo

Opus

Captions

Canva

Figma

ChatGPT

AI tools

Tableau

Jira

Excel

Market Research

Automation Tools

Certification

Google Data Analytics, Coursera, 2024

Timeline

Content Manager

Netrocket
04.2024 - 03.2025

Marketing Development Representative

Agile Engine
01.2022 - 03.2024

Business Development Director | Account Manager

YoterUp
12.2019 - 11.2021

Associate Bachelor's Degree - Architecture and Interior Design

Chernivtsi Polytechnic College

Data Analytics -

Ironhack

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Iryna O.Marketing Specialist