Summary
Overview
Work History
Education
Skills
Websites
Certification
Hobbies
Additional Information
Languages
Timeline
Generic

IVANNA KUKHAR

Łódź

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Accomplished Sales Director with great people skills, attention to detail and in-depth understanding of FMCG trading. Goal-oriented leader decisive in updating approaches to deliver value and surpass objectives.

Reached annual turnover company growth +137% at 2020 and +74% at 2021 to 2020. Successful contracted national chain stores, as a result turnover groused in 2,6 times at 2020 and 2,1 times at 2021.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Foreign Trade Manager

ATLAS
05.2022 - Current
  • Led implementation of trade best practices for Eastern Europe
  • Maintained full compliance with trade laws and regulations by tracking changing conditions.
  • Proactively seeking new business opportunities and building relationships with existing and potential customers.
  • Supported implementation of new trade partners and monitored KPIs for performance optimization.
  • Performed banking, business administration and financial tasks to guarantee five-star service for clients.
  • In 2022, the company maintained its exports to Ukraine, reaching the level of 2021, in just 5 months of operation.
  • In 2023, it increased sales by more than 100%. For the first time in the company's history.

Director

LLC "Joint Ukrainian-German Enterprise " 2K "
08.2020 - 03.2022
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Managed daily operations while overseeing multiple locations to foster increased productivity.
  • Established departmental performance goals and provided feedback for underperforming areas.
  • Managed the company's trading, logistic, commercial and financial policies.
  • Analyzed of the external environment and competitors, improved price setting and product policy, marketing strategy and positioning.
  • etting plans for sales and production of new products.
  • Conducted meetings with staff to discuss production progress and to attain production objectives.
  • Devised and implemented strategies to create new revenue streams and cut operational costs.
  • Controlled cost optimization, P&L, profitability report, analysis of the effectiveness of marketing resources.
  • Launched Private Label Contracts.
  • Participated in meetings with producers and production crew to keep program in step with creative vision.
  • Organized marketing support of brands (PR campaigns in all distribution channels, national PR campaigns (TV, mass media, digital and social networks promotion).
  • Developed project budgets and managed production costs.

Chief Commercial Officer

LLC "Joint Ukrainian-German Enterprise " 2K "
03.2017 - 08.2020
  • Collaborated with senior management to improve overall customer experience and increase profitability.
  • Designed and executed successful sales and marketing procedures using innovative strategies.
  • Synthesized company and competitor performance data to discover untapped markets for cosmetics and washing detergents products.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Increased sales volume and expanded product line to new retailers in Ukraine Auchan, Prostor, Watsons, ATB, Metro, Foodcom, Fozzy Group, Eva, Epicenter K, Varus, Tavria B, Komfi and others;
  • Drove sales by developing multi-million UAH contract sales.
  • Built relationships with customers and community to establish long-term business growth.
  • Implemented systems and procedures to increase sales BITRIX24, SPOT2D,
  • Drove projects to completion within tight deadlines across cross-functional teams and through uncertainty.
  • Developed creative, competitive compensation plan and motivated sales department to exceed sales projections by 150%.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

Brand Manager

Grand Import
09.2013 - 03.2017
  • Created business relationships with new suppliers and clients.
  • Coordinated, organized and managed all logistics involved in the import and distribution process of a company's goods.
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Organized and delivered training sessions for new product contentю
  • Prepared monthly and annual forecasts of sales growth, establishment of territorial sales plans.
  • Participated in international and domestic exhibitions;
  • Worked with national chain stores. Implemented commercial policy, price policy, marketing strategy.

Education

Pre-MBA Business

MIM Business School
Kyiv
12.2020

Master of Science - Faculty of International Business And Management

Ternopol National Economics University
Ternopil
09.2013

Skills

  • Persistent, goal-oriented
  • Persistent, goal-oriented
  • Account Analysis Expertise
  • Spreadsheet Tracking
  • Coordinate Training
  • Trade Executions
  • Logistics Process Improvement
  • Excellent Team Leadership
  • Smart Goals
  • Persistent, goal-oriented

Certification

1. Strategic Marketing 01.2022

2. “Methods of effective sales” 02.2021

3. Export Evolution 01.2020

4. Private Label: the best business ideas for cooperation between supplier and retailer 05.2019

5. Categorical management 04.2019

6. Effective leader, 02.2018

7. Negotiations in retail, 04.2018

Hobbies

  • running
  • yoga
  • cross-fit


Additional Information

Driver's license: category B

Languages

Ukrainian
Native language
English
Upper intermediate
B2
Polish
Upper intermediate
B2
Russian
Advanced
C1

Timeline

Foreign Trade Manager

ATLAS
05.2022 - Current

Director

LLC "Joint Ukrainian-German Enterprise " 2K "
08.2020 - 03.2022

Chief Commercial Officer

LLC "Joint Ukrainian-German Enterprise " 2K "
03.2017 - 08.2020

Brand Manager

Grand Import
09.2013 - 03.2017

Pre-MBA Business

MIM Business School

Master of Science - Faculty of International Business And Management

Ternopol National Economics University

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IVANNA KUKHAR