Iwona Zięba
Business Development Manager
Silesia
Summary
Experienced and versatile marketing and procurement specialist with over 20 years of experience in the medical and public procurement sectors. Skilled in marketing ,office management, team coordination, logistics, HR processes, tender procedures, and customer communication. Strong knowledge of CRM and Symfonia systems, with proven ability to lead cross-functional teams and manage complex projects. Reliable, detail-oriented, and efficient in fast-paced environments.
Overview
24
24
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Marketing and Administration Manager
ADO-MED Sp. z o.o.
08.2017 - Current
- Developed and executed marketing strategies for Mindray ultrasound systems and Storz Medical shockwave therapy devices, including digital campaigns and educational events.
- Collaborated with key opinion leaders (KOLs) to support product presentations, endorsements, and expert participation at industry conferences and medical events.
- Planned and coordinated workshops and training sessions featuring medical experts – managing schedules, logistics, and communication.
- Negotiated partnership terms, drafted contracts, and oversaw marketing budget allocations across multiple initiatives.
- Created and managed promotional materials, coordinating with external agencies, designers, and print vendors to ensure brand consistency.
- Represented the company at major industry events (e.g., PTU, PTG) and co-designed exhibition booths in cooperation with distributors and manufacturers.
- Built and nurtured relationships with reference centers and medical key opinion leaders to enhance brand credibility and product visibility.
- Managed online content, including website updates and event postings on Facebook and other social media platforms.
- Used Symfonia accounting software for invoicing and petty cash reconciliation, supporting finance operations.
- Led recruitment processes for various roles within the organization, from candidate sourcing to onboarding.
- Managed and coordinated the Logistics Department, ensuring timely delivery, installation, and product demonstrations in line with contracts and customer commitments.
- Coordinated with domestic suppliers and service providers to schedule product deliveries, installations, and client training sessions.
Public Procurement and Property Management Specialist
ADO-MED Sp. z o.o.
08.2005 - 07.2017
- Monitoring public tenders and analyzing procurement documents (ToR, contract templates)
- Collaborating with subcontractors to establish consortium or cooperation agreements
- Tracking submitted offers
- Updating tender databases and preparing tender summaries
- Competitor offer analysis
- Cooperation with legal advisors
- Participation in appeal proceedings at the Public Procurement Office (UZP)
Public Procurement Specialist, Medical Equipment Department
PROMED S.A.
Warsaw, Mazovia
09.2001 - 06.2005
- Market monitoring
- Analysis of Terms of Reference (ToR)
- Preparing and submitting formal inquiries regarding tender documentation
- Working with subcontractors
- Preparing tender offers
- Collaborating with law firms regarding objections and appeals
Education
Postgraduate Studies - European Project Management
University of Economics in Katowice (Karol Adamiecki University)
01.2006 - 01.2007
Master’s Degree - European Studies
University of Commerce in Katowice
01.2003 - 01.2005
Bachelor’s Degree - Management and Marketing, Business Management
Wyższa Szkoła Biznesu – National Louis University in Chicago
Department Nowy Sącz, Poland 01.1996 - 01.2000
Skills
Interests
Film
Snowboarding
Tennis
Books
Yoga
Drivers License
Category B (since 1994)
Consent Clause
I hereby consent to the processing of my personal data for recruitment purposes in accordance with Article 6(1)(a) of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (General Data Protection Regulation).
Work Preference
Work Location
RemoteImportant To Me
Work from home optionWork-life balanceTimeline
Marketing and Administration Manager
ADO-MED Sp. z o.o.
08.2017 - Current
Postgraduate Studies - European Project Management
University of Economics in Katowice (Karol Adamiecki University)
01.2006 - 01.2007
Public Procurement and Property Management Specialist
ADO-MED Sp. z o.o.
08.2005 - 07.2017
Master’s Degree - European Studies
University of Commerce in Katowice
01.2003 - 01.2005
Public Procurement Specialist, Medical Equipment Department
PROMED S.A.
09.2001 - 06.2005
Bachelor’s Degree - Management and Marketing, Business Management
Wyższa Szkoła Biznesu – National Louis University in Chicago
01.1996 - 01.2000
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