Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Joanna Dzięgielewska

Warsaw

Summary

Results-driven CMO with extensive experience in brand development, communication management, and promotion within the renewable energy sector. Currently responsible for the comprehensive marketing strategy at enson, a leading Polish manufacturer of PV mounting systems. Skilled in building brand awareness from the ground up, negotiating partnerships, and managing high-impact marketing campaigns. Proven track record of successful B2B negotiations, event coordination, public relations, and international market expansion.

Overview

8
8
years of professional experience

Work History

Director of Marketing, Communication, and PR

enson Sp. z o.o.
02.2023 - Current


  • Developed and implemented the communication strategy and marketing strategy from scratch, building enson’s brand awareness on the Polish and international PV markets
  • Managed the company's image as a leading provider of high-quality PV mounting systems, establishing credibility in the renewable energy industry
  • Planned and executed enson's participation in international trade fairs and conferences (Germany, Bulgaria, Romania, Italy), handling negotiations, booth organization, and collaboration with trusted subcontractors, ensuring optimal cooperation conditions
  • Built and nurtured relationships with key EPC partners, installers, and private investors, contributing to long-term business growth
  • Negotiated membership terms for enson in key Polish and international industry associations, optimizing costs while strengthening the company's visibility and market position
  • Developed and managed advertising campaigns and budgets for both domestic and international markets, overseeing publication schedules and collaboration with SEO and SEM agencies, with whom I consistently negotiate the best terms
  • Organized and coordinated PR activities, including media relations in Poland and abroad, preparation of press releases, and supporting panelists for speaking engagements at conferences and industry congresses
  • Supported the sales department with marketing and promotional activities, particularly in the Polish, Scandinavian, and DACH markets, contributing to sales growth and business development
  • Leading Polish manufacturer of PV mounting systems
  • Successfully built enson's brand presence from the ground up, establishing the company as a recognized player in the renewable energy sector in Poland and abroad
  • Negotiated advantageous contracts with trusted subcontractors and key marketing agencies, optimizing the company's marketing budget
  • Increased enson’s visibility and credibility by negotiating favorable terms with key industry associations

Marketing Manager

Westminster Polska Sp. z o.o.
01.2019 - 01.2023
  • Built the marketing strategy and brand credibility for the company in the Polish market
  • Coordinated and managed marketing campaigns, media interviews, and press coverage
  • Negotiated and supervised sponsorship agreements with major partners such as Legia Warsaw, Totalizator Sportowy, Onico Warsaw, Dresden Eislowen, and Dusseldorf EG
  • Organized and supervised sporting events (e.g., Westminster Day, Westminster Charity Race) with thousands of attendees, in collaboration with domestic and international partners
  • Organized press conferences, interviews, and photo sessions
  • Managed content optimization for websites and social media channels, as well as preparing brochures and catalogs

COO / Project Manager / Marketing Manager

Future Body Clinic
01.2017 - 01.2018
  • Developed and implemented the company’s marketing and sales strategy
  • Planned and executed promotional activities to support sales, including contests, promotions, events, and barters
  • Managed the clinic's website and social media profiles, ensuring regular updates and engagement with the audience
  • Designed and implemented marketing materials (flyers, brochures, advertising banners)
  • Developed new sales channels and secured partnerships with influencers
  • Negotiated contracts with suppliers and subcontractors to ensure optimal cooperation terms

Education

Bachelor of Science - National Security - Crisis Management

Państwowa Szkoła Wyższa
Biała Podlaska, Poland
02.2014

Skills

  • Brand Development
  • Strategic Marketing & Communications
  • B2B Negotiations
  • International Market Expansion
  • Public Relations & Media Relations
  • Event Planning & Coordination
  • SEO & SEM Strategy
  • Budget Management
  • Content Creation & Copywriting
  • Sales Support & Partnership Building

Languages

Polish
Proficient
C2
English
Advanced
C1

Timeline

Director of Marketing, Communication, and PR

enson Sp. z o.o.
02.2023 - Current

Marketing Manager

Westminster Polska Sp. z o.o.
01.2019 - 01.2023

COO / Project Manager / Marketing Manager

Future Body Clinic
01.2017 - 01.2018

Bachelor of Science - National Security - Crisis Management

Państwowa Szkoła Wyższa

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Joanna Dzięgielewska