Joanna Giz
Warsaw
Summary
Executive with 7 years of experience in SEO and content optimization. Performed online research and keyword searches targeting new and potential clients. Competent Marketing Manager adept in driving company growth through implementing digital strategies. Dedicated team leader proficient in assessing market trends and customer needs to develop targeted marketing campaigns. Fluent in French and good command of English.
Overview
12
12
years of professional experience
Work History
SEO &Content Marketing Team Manager
On Board Think Kong
Warsaw
10.2017 - Current
- Reviewed and optimized client sites to improve keyword targeting strategies, website architecture and content. Developed blogs and content platforms for multiple clients and topics, also in English, for Clients such as: Coca-Cola, Metlife, NN Investment Partners, Merc, Nestle, ITDS and many others.
- IAC Award for "Best Blog Online campaign” and “Best Investment Online campaign” for NN TFI campaign (Finanse po godzinach) for increasing by 25% number of sold products.
- Created dynamic SEO strategies to exceed market competitors and meet client and Google's needs. For 2 clients boosted traffic by 2600%, and by 250% for 6 others.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Managing team of SEO specialist and content specialists.
- Collaborated with marketing, design and developers teams to plan and build site content.
- Oversaw preparation of offers and costs estimations, sales and presentations, marketing copy, images, videos, emails and other collateral.
Content Team Lead
Grupa Allegro Sp z o.o
Warsaw
06.2016 - 12.2016
- Co-creation of processes, developing place and activity team of 11 persons in the new company structure: Allegro Retail.
- Continuously checked products for quality assurance according to strict guidelines.
- Participated in cross-functional team-building activities like product descriptions and 360 photo creation.
- Prepared detailed reports on updates to project specifications, progress, identified conflicts and team activities.
- Minimized resource and time losses by addressing employee or production issue directly and implementing timely solutions.
- Drove operational improvements which resulted in savings and improved profit margins
Content Manager
K2 Media S.A, SEO Department
Warsaw
04.2015 - 05.2016
- Developed and implemented content marketing strategies (also based on keywords) for the following Customers: L'oréal, Edipresse, Infiniti, PZU, PKO BP, Medicover, Liberty, Nutricia, Janssen-Cilag, Getin Bank, Infiniti, Raiffeisen.
- Close cooperation with the SEO department, for 7 clients increased traffic at least by 200%.
- Developed actions supporting better positions in search results in different places of Google websearch: Google Answer Box, Knowledge Graph.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Formatted articles, blogs and webpages with HTML, photos and infographics.
Account Manager
Jakiprezent.pl Sp. z o.o
11.2010 - 03.2015
- JakiPrezent.pl gift finder http://jakiprezent.
- Created and implemented topical strategy at www.jakiprezent.pl/blog,
- Lead team of 16 copywriters and content writers to oversee results of job performance for www.jakiprezent.pl/blog.
- Designed graphics for website decoration and layout.
- Effective adaptation of English and French about gifts content into polish market.
- Conversion controlled by monitoring (Google Analytics, Stat24.pl),
- Broadcasted newsletter (Freshmail): editing and sending.
- Communicated effectively with sales partners and handling of their platforms in terms of feeds exchange (Webepartners, Zanox, Tradedoubler) and advertising material exchange (Zanox, Nextcontent, Whitepress).
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Strengthened content through proofreading and editing.
Coordinator
STS Trading Sp. z o.o
Poznań
04.2013 - 06.2013
- CozyConcept.com http://cozyconcept.com/ – online furniture shop, 3 month project, French as the working language of the Online Sales Project.
- Coordinated proccess of establishment of an online furniture store, cooperation with the webmaster, graphic designer, furniture suppliers in terms of collecting materials for the website.
- Managed activities by maintaining communication between developers, tracking content needs and filing all content.
- Efficient Polish-French and French-Polish translations.
French Interpreter
Foretpol Krotoszyn
Poznań
01.2007 - 01.2008
- Attended abut 15 meetings to provide accurate consecutive translations of conversations between members of hunting.
- Interpreted conversations simultaneously to help both parties conduct activities during huntings.
Education
Postgraduate - Marketing Management, B2B Market
Poznań University of Economics And Business
Poznań06.2010
Master of Science - romance languages, translation studies
Adam Mickiewicz University, Institute of Romance Languages
Poznań06.2008
High School Diploma -
Adam Mickiewicz University, Institute of Romance Languages
Poznań06.2006
Skills
- Digital Marketing Strategy Development
- Digital Content Development
- SEO Strategy and Execution
- SEO Optimization
- Google Analytics
- Google Search Console
- Google Shopping Center
- Website Copy &Updates
- Digital Content Development
- Link Exchange
- Market Trend Analysis
- Translations (EN/FR/PL)
Accomplishments
- 9 April 2014 Inbound Marketing training certificate, Inbound Way, Warsaw (8 h)
- 8 – 9 March 2014 Google Analytics training certificate, basic and advanced level, Analytics Academy, Warsaw (16 h)
- July 2013 Strona internetowa narzędziem dotarcia do Klienta (Website as a tool to reaching Customers) training: XHTML, CSS and Wordpress, Altkom Akademia S.A., Poznań (35 h)
- July 2013 Storytelling - sztuka budowania opowieści training,
- Training concerning creating stories, scenarios and viral videos in order to meet the consumer needs
- Fabryka Opowieści, Poznań (5 h)
- July 2013 Profesjonalny sprzedawca (Professional salesperson), Sense Consulting Sp
- Z o.o., Poznań (48 h)
- February 2013 Copywriting: tworzenie tekstów promocyjnych, social media, SEO i e-marketing (Copywriting: creating promotional texts, social media, SEO and e-marketing) training, Pracownia Kompetencji S.C., Warsaw (16 h)
- October 2012 – February 2013 Manager skuteczny w działaniu (Effective manager) training certificate, Sense Consulting Sp
- Z o.o, Poznań (48 h)
- October 2012 – November 2012 Budowanie standardów obsługi klienta (Creating customer service standards) training certificate, IDG Consulting, Poznań (48 h)
- 30 March 2012 Jak pisać teksty, które polubi Google
- (How to write Google-friendly texts?) Webinar, K2 and PC World, Warsaw (5 h)
- 16 February 2012 Warsztaty dla blogerów (Workshops for bloggers), Onet Polska, Warsaw (8 h)
- 31 November 2011 Sprzedaż B2B (B2B Sales), Altkom Akademia S.A, Poznań (48 h)
- April 2009 Jak skutecznie sprzedawać
- (How to sell effectively?) Training for the members of Akademickie Inkubatory Przedsiębiorczości (Academic Entrepreneurship Incubators) in Poznań (8 h)
- October 2008 – December 2008 Cycle of trainings concerning soft skills: Self-presentation, Time-managing, Creative Thinking, Project Management, Teamwork, Akademickie Inkubatory Przedsiębiorczości (Academic Entrepreneurship Incubators), Firma Szkoleniowa Inspiracje, Poznań
- Personal data included in my job application for the purpose of the recruitment process (in accordance with the Act of 29
Interest
I love to implement French elements my everyday life, especially music and recipes I love books: health, documentaries and reportages.
Languages
Polish
Native language
English
Upper intermediate
B2
French
Advanced
C1
German
Elementary
A2
Italian
Intermediate
B1
Timeline
SEO &Content Marketing Team Manager
On Board Think Kong
10.2017 - Current
Content Team Lead
Grupa Allegro Sp z o.o
06.2016 - 12.2016
Content Manager
K2 Media S.A, SEO Department
04.2015 - 05.2016
Coordinator
STS Trading Sp. z o.o
04.2013 - 06.2013
Account Manager
Jakiprezent.pl Sp. z o.o
11.2010 - 03.2015
French Interpreter
Foretpol Krotoszyn
01.2007 - 01.2008
Postgraduate - Marketing Management, B2B Market
Poznań University of Economics And Business
Master of Science - romance languages, translation studies
Adam Mickiewicz University, Institute of Romance Languages
High School Diploma -
Adam Mickiewicz University, Institute of Romance Languages
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