Julia Farbotko

Client: L'Oréal Paris (make-up & hair)

• Translated L'Oréal's global brand strategy into local activation and campaign plans across TV, digital, social, OOH and retail, enhancing brand visibility and consumer engagement.
• Managed campaign timelines, approvals and budgets across cross-functional teams (creative, media, production), ensuring on-brief and on-time delivery for successful campaign execution.
• Act as the key link between creative and media teams, safeguarding brand consistency across every consumer touchpoint.
• Maintained close contact with key project stakeholders, proactively flagging issues to prevent campaign delays.

• Developed activation plans from brand and marketing objectives through direct client relationships, collaborating with creative, strategy, and production teams to deliver impactful campaigns.
• Led 360° campaigns for FMCG brands (Grześki, Tyskie, Lech, Peroni), overseeing full production chain from digital content to events and promotions, resulting in enhanced brand visibility and engagement.
• Managed project budgets of 300–500k PLN, optimising spend and ensuring on-time delivery of campaigns aligned with client objectives.
• Contributed to creative concept development and client-facing presentations.

• Executed activations and events for FMCG and beauty clients (COTY, Nivea), enhancing brand visibility through digital content and influencer campaigns.
• Coordinated photoshoots and produced social media content, ensuring alignment with brand messaging and campaign goals.
• Developed timelines, cost estimates, and post-campaign performance reports to evaluate campaign effectiveness and inform future strategies.

• Coordinated promotional activation campaigns and lotteries, enhancing engagement.
• Facilitated client service team in managing 360° project operations, ensuring smooth execution.